GB 350 FINAL EXAM PRACTICE
QUESTIONS COMPLETE WITH CORRECT
ANSWERS
\.Allyn buying an iPhone because her friends have one - ANSWERS✔-late majority
\.What do concept tests do? - ANSWERS✔-they evaluate consumer reactions to
product ideas before a prototype exists
\.Vintage cars selling at high prices - ANSWERS✔-they have a niche demand
\.Customer onboarding is - ANSWERS✔-when a brand is helping new customers
learn how to use the product correctly
\.New Fleet Feet store in oxford would be apart of what marketing channel -
ANSWERS✔-Retail channel
\.Rue21 relying on only specific mall location - ANSWERS✔-sales orientation
\.Retailers require manufactures to pay - ANSWERS✔-slotting fees
, \.FTC endorsement guidelines do not require disclosure from - ANSWERS✔-a
person with no connection to the brand
\.What is not a goal of promotion - ANSWERS✔-to reduce production costs
\.General Mills promoting their cereal through ads is an example of - ANSWERS✔-
pull strategy
\.What are the main factors of the communication process - ANSWERS✔-Encoding
and receiver
\.Website lets users read 5 articles for free then requires a subscription -
ANSWERS✔-Freemium model
\.Product lines offer all benefits except - ANSWERS✔-increased advertising costs
\.Reason retailers invest in private labels - ANSWERS✔-higher profit margins
\.what are the best characteristics distinguishing limited vs. extensive decision-
making - ANSWERS✔-level of involvement, perceived risk, and time spent
\.Experimental learning influences future behavior more than conceptual learning
- ANSWERS✔-true
QUESTIONS COMPLETE WITH CORRECT
ANSWERS
\.Allyn buying an iPhone because her friends have one - ANSWERS✔-late majority
\.What do concept tests do? - ANSWERS✔-they evaluate consumer reactions to
product ideas before a prototype exists
\.Vintage cars selling at high prices - ANSWERS✔-they have a niche demand
\.Customer onboarding is - ANSWERS✔-when a brand is helping new customers
learn how to use the product correctly
\.New Fleet Feet store in oxford would be apart of what marketing channel -
ANSWERS✔-Retail channel
\.Rue21 relying on only specific mall location - ANSWERS✔-sales orientation
\.Retailers require manufactures to pay - ANSWERS✔-slotting fees
, \.FTC endorsement guidelines do not require disclosure from - ANSWERS✔-a
person with no connection to the brand
\.What is not a goal of promotion - ANSWERS✔-to reduce production costs
\.General Mills promoting their cereal through ads is an example of - ANSWERS✔-
pull strategy
\.What are the main factors of the communication process - ANSWERS✔-Encoding
and receiver
\.Website lets users read 5 articles for free then requires a subscription -
ANSWERS✔-Freemium model
\.Product lines offer all benefits except - ANSWERS✔-increased advertising costs
\.Reason retailers invest in private labels - ANSWERS✔-higher profit margins
\.what are the best characteristics distinguishing limited vs. extensive decision-
making - ANSWERS✔-level of involvement, perceived risk, and time spent
\.Experimental learning influences future behavior more than conceptual learning
- ANSWERS✔-true
