forecasting - Answers predict the future demand for raw materials, finished goods, and services.
supply chain management - Answers manage the flow of materials, information, people, and money
from suppliers to customers.
process design - Answers select the right equipment, information, and work methods to produce
high-quality goods and services efficiently.
core operations of management - Answers efficiency, cost, quality
efficiency - Answers a measure of how well resources are used in creating outputs
value - Answers the perception of the benefits associated with a good, service, or bundle of goods and
services in relation to what buyers are willing to pay for them.
customer benefit package - Answers a clearly defined set of tangible (goods-content) and intangible
(service-content) features that the customer recognizes, pays for, uses, or experiences.
value chain - Answers a network of facilities and processes that describes the flow of materials,
finished goods, services, information, and financial transactions from suppliers, through the facilities
and processes that create goods and services, and those that deliver them to the customer.
supply chain - Answers the portion of the value chain that focuses primarily on the physical
movement of goods and materials, and supporting flows of information and financial transactions
through the supply, production, and distribution processes.
__________ are an example of a hard technology that can be placed in shipping containers, passports,
people and credit cards.
A) Software applications
B) Radio Frequency Identification Devices
C) Security chips
D)Bar codes - Answers b
What is the average value of a loyal customer (VLC) in a target market segment if the average
purchase price is $65 per visit, the frequency of repurchase is six times per year, the contribution
margin is 10 percent, and the average customer defection rate is 50 percent? Round your answer to
the nearest dollar.
78
54
47
42 - Answers 78
North Zone Bank gives all its customers a complimentary credit card along with a custom-made wallet
when they open an account with the bank. The credit card and the wallet are examples of _____
offered by the bank.
A) primary goods
B) intangible products
C) core offerings
D) peripheral goods - Answers d
Ensuring consumer safety in using goods and services is an example of _____ sustainability.
A) environmental
B) political
C) economic
D) social - Answers d
In the context of the triple bottom line, __________ sustainability measures include corporate ethics
and governance.
A) political
B) economic
C) social
D) environmental - Answers c
An operations strategy can be defined as:
A) the decisions management must make as to what type of process structure is best suited to
produce goods or create services.
B) a strategy necessary to develop plans for the acquisition and allocation of resources among
businesses.
C) a strategy necessary to define the businesses in which a corporation will participate.
, D) the set of decisions across the value chain that supports the implementation of higher-level
business strategies. - Answers d
Basic customer expectations are generally considered the minimum performance level required to
stay in business and are often called:
order winners.
experience attributes.
credence attributes.
order qualifiers. - Answers order qualifiers
The fixed costs of WeBuy&Sell.com, an e-commerce website, make up about 90 percent of the total
costs incurred by the company. However, since its primary means of communication is web
advertising, WeBuy&Sell.com has variable costs as low as 10 percent of its total costs. This allows
WeBuy&Sell.com to earn high profits at a very low cost. According to the given scenario,
WeBuy&Sell.com has _____ scalability.
high
infinite
low
zero - Answers high
Which statement is true of sustainability?
A) Economic sustainability is driven by ethics and human ideals of protecting the planet and its people
for the well-being of future generations.
B) Sustainability is narrower than a competitive priority.
C) Environmental sustainability is driven by stakeholders such as the community, green advocacy
groups, and the government.
D) Sustainability is not an organizational strategy. - Answers c
A fast-food restaurant has a drive-through window and during peak lunch times can handle a
maximum of 80 cars per hour with one person taking orders, assembling them, and acting as cashier.
The average sale per order is $15.00. A proposal has been made to add two workers and divide the
tasks among the three. One will take orders, the second will assemble them, and the third will act as
cashier. With this system it is estimated that 100 cars per hour can be serviced. Assume that
prevailing minimum wage is $8.50. Use productivity arguments to recommend whether or not to
change the current system. Round your answers to two decimal places.
141.18, 58.82, decreases
63.26, 132.13, increases
166.26, 130.13, decreases
264.26, 333.13, increases - Answers 141.18, 58.82, decreases
What is the average defection rate for grocery store shoppers in a local area of a large city if
customers spend $55 per visit, customers shop one time per week, 52 weeks per year, the grocery
store has a 8 percent gross margin, and the value of a loyal customer is estimated at $3,700 per year?
Round your answer to one decimal place.
6.2
5.2
7.2
5.7 - Answers 6.2
_____ measures include environmental measures such as energy consumption and recycling and
other resource conservation activities.
Financial
Sustainability
Innovation and learning
Operation efficiency - Answers sustainability
_____ measures the degree to which the output of a process meets customer requirements.
Quality
Variability
Innovation
Learning - Answers quality
A high end car dealership wants to offer customers a variant as part of their customer benefit
package. What type of service would mostly likely be considered a variant?
A) high speed Internet service