Final Google Analytics Certification
Exam Practice Test Questions All
Solved Correct 2025-2026 Updated.
1. Which of the following is not a required parameter in the URL builder?
Campaign Name
Campaign Medium
Campaign Content
Campaign Source
All of these are required - Answer Campaign Content
2. Which of the following metrics would most strongly suggest a poorly performing landing
page?
Bounce Rate > 90%
% New Visits > 90%
Session Duration > 5 minutes
Bounce Rate < 90%
None of these answers - Answer Bounce Rate > 90%
3. Your business objective is to maximize the number of sales through your website. Which of
the following metrics would most directly help you measure performance against this objective?
Visits
Ecommerce Conversion Rate
Page Value
Bounce Rate
Pages / Visit - Answer Ecommerce Conversion Rate
4. The Measurement Protocol is a standard set of rules for collecting and sending hits to Google
Analytics. Using the Measurement Protocol you can:
send data to Google Analytics from any web-connected device
send data to Google Analytics from a kiosk or a point of sale system
,upload aggregated data tables to Google Analytics
A and B only
A, B, and C - Answer A and B only
5. Which of the following is a hit type tracked by Google Analytics?
page tracking hit
event tracking hit
ecommerce tracking hit
all of these are hit types tracked in Google Analytics - Answer all of these are hit types
tracked in Google Analytics
6. Which of the following could be measured by defining a goal in Google Analytics?
the percentage of visits that contain only one page view
the percentage of visits that result in a site registration
conversion rate
the percentage of visits during which visitors spent at least two minutes on the site
All of these could be measured by defining a goal in Google Analytics - Answer All of these
could be measured by defining a goal in Google Analytics
7. Which of the following would prevent destination goal conversions from being recorded?
There was a misspelling in the URL of the goal definition.
The tracking code is missing from the conversion page.
The match type in the goal definition is incorrect.
All of these would prevent a destination goal from recording - Answer All of these would
prevent a destination goal from recording
8. True or False: The order in which filters appear in your view settings matters.
False: Filters are no necessarily executed in the order in which they appear.
True: Filters are executed in the order in which they appear. - Answer True: Filters are
executed in the order in which they appear.
9. Which of the following questions can be answered using the goal flow report?
, Do visitors usually start my conversion process from the first step or somewhere in the middle?
All of these can be answered using the goal flow report.
Is there a place in my funnel where traffic loops back to the beginning of the conversion process
to start over?
Are there any steps in my conversion process that don't perform well on mobile devices
compared to desktop devices?
Are there a lot of unexpected exits from a step in the middle of my conversion funnel? - Answer
All of these can be answered using the goal flow report.
10. True or False: When you share a link to a custom report, you share the data in the report.
True. Sharing a link to a custom report shares the data in the report.
False. Sharing a link to a custom report only shares a template for the report. - Answer False.
Sharing a link to a custom report only shares a template for the report.
11. Which of the following attribution models would be useful for evaluating ads and campaigns
that are designed to create initial awareness about a brand?
Last Interaction model
First Interaction model
Linear model
Last Non-Direct Click model - Answer First Interaction model
12. The Solutions Gallery allows you to import or share which of the following reporting tools or
assets?
Goals
Segments
Custom reports
B and C only
A, B, and C - Answer A, B, and C
13. You launched several new marketing campaigns and want to be notified if any of the
campaigns lead to over a 10% increase in goal conversions on a given day. Which tool in Google
Analytics would you use to set up this alert?
Exam Practice Test Questions All
Solved Correct 2025-2026 Updated.
1. Which of the following is not a required parameter in the URL builder?
Campaign Name
Campaign Medium
Campaign Content
Campaign Source
All of these are required - Answer Campaign Content
2. Which of the following metrics would most strongly suggest a poorly performing landing
page?
Bounce Rate > 90%
% New Visits > 90%
Session Duration > 5 minutes
Bounce Rate < 90%
None of these answers - Answer Bounce Rate > 90%
3. Your business objective is to maximize the number of sales through your website. Which of
the following metrics would most directly help you measure performance against this objective?
Visits
Ecommerce Conversion Rate
Page Value
Bounce Rate
Pages / Visit - Answer Ecommerce Conversion Rate
4. The Measurement Protocol is a standard set of rules for collecting and sending hits to Google
Analytics. Using the Measurement Protocol you can:
send data to Google Analytics from any web-connected device
send data to Google Analytics from a kiosk or a point of sale system
,upload aggregated data tables to Google Analytics
A and B only
A, B, and C - Answer A and B only
5. Which of the following is a hit type tracked by Google Analytics?
page tracking hit
event tracking hit
ecommerce tracking hit
all of these are hit types tracked in Google Analytics - Answer all of these are hit types
tracked in Google Analytics
6. Which of the following could be measured by defining a goal in Google Analytics?
the percentage of visits that contain only one page view
the percentage of visits that result in a site registration
conversion rate
the percentage of visits during which visitors spent at least two minutes on the site
All of these could be measured by defining a goal in Google Analytics - Answer All of these
could be measured by defining a goal in Google Analytics
7. Which of the following would prevent destination goal conversions from being recorded?
There was a misspelling in the URL of the goal definition.
The tracking code is missing from the conversion page.
The match type in the goal definition is incorrect.
All of these would prevent a destination goal from recording - Answer All of these would
prevent a destination goal from recording
8. True or False: The order in which filters appear in your view settings matters.
False: Filters are no necessarily executed in the order in which they appear.
True: Filters are executed in the order in which they appear. - Answer True: Filters are
executed in the order in which they appear.
9. Which of the following questions can be answered using the goal flow report?
, Do visitors usually start my conversion process from the first step or somewhere in the middle?
All of these can be answered using the goal flow report.
Is there a place in my funnel where traffic loops back to the beginning of the conversion process
to start over?
Are there any steps in my conversion process that don't perform well on mobile devices
compared to desktop devices?
Are there a lot of unexpected exits from a step in the middle of my conversion funnel? - Answer
All of these can be answered using the goal flow report.
10. True or False: When you share a link to a custom report, you share the data in the report.
True. Sharing a link to a custom report shares the data in the report.
False. Sharing a link to a custom report only shares a template for the report. - Answer False.
Sharing a link to a custom report only shares a template for the report.
11. Which of the following attribution models would be useful for evaluating ads and campaigns
that are designed to create initial awareness about a brand?
Last Interaction model
First Interaction model
Linear model
Last Non-Direct Click model - Answer First Interaction model
12. The Solutions Gallery allows you to import or share which of the following reporting tools or
assets?
Goals
Segments
Custom reports
B and C only
A, B, and C - Answer A, B, and C
13. You launched several new marketing campaigns and want to be notified if any of the
campaigns lead to over a 10% increase in goal conversions on a given day. Which tool in Google
Analytics would you use to set up this alert?
