GB 350 EXAM QUESTIONS WITH COMPLETE
SOLUTIONS
Companies with market orientations/philosophies tend to rely on aggressive promotions
to achieve high sales. - Correct Answers -false
Which of the following is an overall goal of marketing, according to the lectures? Please
select all that apply. - Correct Answers -create value
Which of the following is an obstacle that organizations with societal orientations might
face, according to the lecture? Select all that apply. - Correct Answers -Meeting
customer performance expectations and Justifying premium prices
Magic Makers sells children's magicians kits. Each magic kit comes with paper
instructions and how-to guides for magic tricks to help customers make the most of their
experience with the company's products. Customers can also watch Magic Makers's
YouTube videos to see magic trick demonstrations. Magic Makers is trying to optimize
what customer process? - Correct Answers -costumer learning process +
Many Amazon sellers offer two different ways for customers to purchase products: a
one-time purchase or a monthly subscription at a discounted rate. What customer stage
would the subscription option be seeking to optimize? - Correct Answers -retention
Milly sees a TV commercial for a new allergy drug. She notices that the commercial
mainly focuses on the features of the drug: prescription-only and the most innovative
formula yet. The ad does not discuss the benefits patients receive from taking it:
reduced congestion and headache relief. What concept best describes why the
commercial would be ineffective? - Correct Answers -benefits-focused messaging +
Vivint is a company that sells solar panels for home energy sourcing and management.
Customers complained that the company's salespeople used aggressive promotion to
sell the products instead of genuinely helping customers. For example, Vivint sold a 25-
year solar panel contract to a 91-year-old woman who died a month after the contract
was signed. What type of orientation/philosophy do these complaints describe? -
Correct Answers -Transactional/ sales orientation +
The Dyrt offers a campground-finder app for avid campers. The company focuses on
determining and optimizing what app features matter the most to their users. In addition,
the founder, Sarah Smith, offers $400 bonuses per quarter to any employee who uses
the app and provides a field report with recommendations for optimizing the user
, experience. What kind of orientation/philosophy does The Dyrt have? - Correct Answers
-market/customer-centric approach
Janice purchases boots that are 30% off on sale at a local clothing retailer that
promotes a 30-day return policy. Jane does not like the boots when she gets home and
tries them with her other clothes. She returns the boots to the retailer, but the customer
service employee says the 30-day return policy does not apply to sale items. Jane is
furious that this information was not provided to her at the time of purchase. What
condition for exchange did the retailer not meet? - Correct Answers -Clear
communication and delivery of terms
Organizations who win the prestigious Baldrige Award are recognized for approaching
marketing with a _____________ perspective. - Correct Answers -customer-focused
Which of the following statements BEST includes all of the criteria for good marketing
objectives? - Correct Answers -- Realistic
- Measurable
- Time Specific
- Compared to a benchmark
Which of the following is NOT part of the Implementation stage of the marketing plan? -
Correct Answers -SWOT/Situation analysis
Little Debbie's, a popular snack cake brand, recently developed ice cream flavors that
reflect the company's well-known snack cakes (e.g., Oatmeal Cream Pie) The goal of
this move is to add related products to its offerings that can serve a customer segment
that is related to the segment for snack cakes. According to the Innovation Matrix, Little
Debbie's is executing a(n) _______________. - Correct Answers -product line extension
(core innovation?)
Which of the following is a characteristic of strategic business units (SBUs)? - Correct
Answers --Control over resources its own competitors
-Distinct in mission and target
-A single business or a collection of related businesses
-Plans independently
A widget producer sells boxes of widgets. All boxes have one dozen widgets each, and
customers pay $3.99 per box, regardless of how many boxes they purchase. For
example, a business customer who purchases 20 boxes will pay the same amount per
box as an individual customer who purchases 1 box. What type of targeting strategy is
the widget producer using? - Correct Answers -Undifferentiated
Wynn Resorts wants to sell Wynn Interactive, its online gaming SBU. According to
company representatives, there is plenty of demand for online gaming, but the company
wants to focus on other SBUs. Which strategic action would the sale of Wynn
Interactive be for Wynn Resorts? - Correct Answers -divestment strategy or Spin off
SOLUTIONS
Companies with market orientations/philosophies tend to rely on aggressive promotions
to achieve high sales. - Correct Answers -false
Which of the following is an overall goal of marketing, according to the lectures? Please
select all that apply. - Correct Answers -create value
Which of the following is an obstacle that organizations with societal orientations might
face, according to the lecture? Select all that apply. - Correct Answers -Meeting
customer performance expectations and Justifying premium prices
Magic Makers sells children's magicians kits. Each magic kit comes with paper
instructions and how-to guides for magic tricks to help customers make the most of their
experience with the company's products. Customers can also watch Magic Makers's
YouTube videos to see magic trick demonstrations. Magic Makers is trying to optimize
what customer process? - Correct Answers -costumer learning process +
Many Amazon sellers offer two different ways for customers to purchase products: a
one-time purchase or a monthly subscription at a discounted rate. What customer stage
would the subscription option be seeking to optimize? - Correct Answers -retention
Milly sees a TV commercial for a new allergy drug. She notices that the commercial
mainly focuses on the features of the drug: prescription-only and the most innovative
formula yet. The ad does not discuss the benefits patients receive from taking it:
reduced congestion and headache relief. What concept best describes why the
commercial would be ineffective? - Correct Answers -benefits-focused messaging +
Vivint is a company that sells solar panels for home energy sourcing and management.
Customers complained that the company's salespeople used aggressive promotion to
sell the products instead of genuinely helping customers. For example, Vivint sold a 25-
year solar panel contract to a 91-year-old woman who died a month after the contract
was signed. What type of orientation/philosophy do these complaints describe? -
Correct Answers -Transactional/ sales orientation +
The Dyrt offers a campground-finder app for avid campers. The company focuses on
determining and optimizing what app features matter the most to their users. In addition,
the founder, Sarah Smith, offers $400 bonuses per quarter to any employee who uses
the app and provides a field report with recommendations for optimizing the user
, experience. What kind of orientation/philosophy does The Dyrt have? - Correct Answers
-market/customer-centric approach
Janice purchases boots that are 30% off on sale at a local clothing retailer that
promotes a 30-day return policy. Jane does not like the boots when she gets home and
tries them with her other clothes. She returns the boots to the retailer, but the customer
service employee says the 30-day return policy does not apply to sale items. Jane is
furious that this information was not provided to her at the time of purchase. What
condition for exchange did the retailer not meet? - Correct Answers -Clear
communication and delivery of terms
Organizations who win the prestigious Baldrige Award are recognized for approaching
marketing with a _____________ perspective. - Correct Answers -customer-focused
Which of the following statements BEST includes all of the criteria for good marketing
objectives? - Correct Answers -- Realistic
- Measurable
- Time Specific
- Compared to a benchmark
Which of the following is NOT part of the Implementation stage of the marketing plan? -
Correct Answers -SWOT/Situation analysis
Little Debbie's, a popular snack cake brand, recently developed ice cream flavors that
reflect the company's well-known snack cakes (e.g., Oatmeal Cream Pie) The goal of
this move is to add related products to its offerings that can serve a customer segment
that is related to the segment for snack cakes. According to the Innovation Matrix, Little
Debbie's is executing a(n) _______________. - Correct Answers -product line extension
(core innovation?)
Which of the following is a characteristic of strategic business units (SBUs)? - Correct
Answers --Control over resources its own competitors
-Distinct in mission and target
-A single business or a collection of related businesses
-Plans independently
A widget producer sells boxes of widgets. All boxes have one dozen widgets each, and
customers pay $3.99 per box, regardless of how many boxes they purchase. For
example, a business customer who purchases 20 boxes will pay the same amount per
box as an individual customer who purchases 1 box. What type of targeting strategy is
the widget producer using? - Correct Answers -Undifferentiated
Wynn Resorts wants to sell Wynn Interactive, its online gaming SBU. According to
company representatives, there is plenty of demand for online gaming, but the company
wants to focus on other SBUs. Which strategic action would the sale of Wynn
Interactive be for Wynn Resorts? - Correct Answers -divestment strategy or Spin off
