CMN 170V - Final Exam UPDATED ACTUAL Questions and
CORRECT Answers
Week 5/6 Lecture Questions: The combination of synchronous and asynchronous processing allows to negate
Timeless Time refers to: sequence
Week 5/6 Lecture Questions: liking of a post
What is an example of a many-to-one communication in
online social network?
Week 5/6 Lecture Questions: The internet is the physical infrastructure and the world wide web a generic
What is the difference between the Internet and the service
World Wide Web?
Week 5/6 Lecture Questions: False, social network analysis applies to all kinds of social networks, also offline,
Social Network Analysis exclusively applied to online for example when you think about with whom to go to the movies.
networks like Facebook:
Week 5/6 Lecture Questions: 3
If you knew somebody, who knows somebody, who
knows the President of the United States, how many
degrees of separation were you away from the
President?
Week 5/6 Lecture Questions: Positive network externalities means the more people, the more benefit for
What is true with regard to positive and negative network everybody
externalities:
Week 5/6 Lecture Questions: to help overcome poverty, to help find access to educational information, to
Why is Facebook interested in connecting everybody to increase positive network externalities of the Facebook network
Facebook?
Week 5/6 Lecture Questions: fixed costs
In digital products, most costs relate to:
In-person
Week 5/6 Lecture Questions:
According to media richness theory, which kind of
communication channel should a groom use when asking
for a brides hand in marriage?
Week 5/6 Lecture Questions: 1. Pervious competitors can coin together
Media concentration can work two ways: 2. Suppliers & providers can join
Week 5/6 Lecture Questions: Timeless Time (no strict hour)
What are some of the characteristics of digitalization that Death of Distance (doesn't matter where you are)
contribute to the reduction of transaction costs: Economies of Scale (copy and paste) Algorithmification
, Week 5/6 Lecture Questions: Costs associated with searching for music, settling for a price, cost of music,
What are some of the "transaction costs" (in the sense enforcement costs
economists use the word) involved in the retail music
business?
Week 5/6 Lecture Questions: The company will become bigger (because I'd hire in-house, who'd do it cheaper
If the internal transaction cost are lower than external than the people I pay for outside services)
transaction costs, what does transaction cost theory
predict:
Week 5/6 Lecture Questions: Spacial barriers are overcome more easily by faster communication
The term "Death of Distance" implies that, thanks to
modern communication technology:
Week 5/6 Lecture Questions: BOTH
Does digitalization lead to bigger or smaller companies? -Reduces external costs—outsource a lot (crowdsourcing)
-Internal also reduce so companies grow bigger also (google)
Week 5/6 Lecture Questions: Individualization/ differentiation
Think about a tailor at a high-end clothing store, who
takes personal measurements. Does the store go to
individualization/ differentiation or for scale/cost-
leadership?
Week 5/6 Lecture Questions: both
If Amazon makes you recommendation on which book to
read next, do they use information from other pervious
customers or information from your past shopping
behavior?
Week 5/6 Lecture Questions: Maybe one (one SD taxi driver)
How many terrorist attacks do you think were prevented
thanks to the fact that all American phone calls were
monitored during 7 years?
Week 5 & 6 Reading Questions: high fixed costs and low marginal costs
The relative cost structure of producing information
consists of:
Week 5 & 6 Reading Questions: A: prohibiting the consumption of information products from others
The fact that "a wealth of information creates a poverty of
attention" creates the much-cited information overload. However, they do use these strategies:
Shapiro & Varian say that in the arising Economics of -Making products incredibly cheap or give them away for free
Attention, which strategy is one that companies do NOT -Designing information products that are highly customized
use to confront this scarcity of attention?
Week 5 & 6 Reading Questions: The "space of flows" increases the importance of the global networking logic,
Manuel Castells coined the concept of the "space of leading to a concentration in metropolitan regions
flows" in the digital age. He argues that:
CORRECT Answers
Week 5/6 Lecture Questions: The combination of synchronous and asynchronous processing allows to negate
Timeless Time refers to: sequence
Week 5/6 Lecture Questions: liking of a post
What is an example of a many-to-one communication in
online social network?
Week 5/6 Lecture Questions: The internet is the physical infrastructure and the world wide web a generic
What is the difference between the Internet and the service
World Wide Web?
Week 5/6 Lecture Questions: False, social network analysis applies to all kinds of social networks, also offline,
Social Network Analysis exclusively applied to online for example when you think about with whom to go to the movies.
networks like Facebook:
Week 5/6 Lecture Questions: 3
If you knew somebody, who knows somebody, who
knows the President of the United States, how many
degrees of separation were you away from the
President?
Week 5/6 Lecture Questions: Positive network externalities means the more people, the more benefit for
What is true with regard to positive and negative network everybody
externalities:
Week 5/6 Lecture Questions: to help overcome poverty, to help find access to educational information, to
Why is Facebook interested in connecting everybody to increase positive network externalities of the Facebook network
Facebook?
Week 5/6 Lecture Questions: fixed costs
In digital products, most costs relate to:
In-person
Week 5/6 Lecture Questions:
According to media richness theory, which kind of
communication channel should a groom use when asking
for a brides hand in marriage?
Week 5/6 Lecture Questions: 1. Pervious competitors can coin together
Media concentration can work two ways: 2. Suppliers & providers can join
Week 5/6 Lecture Questions: Timeless Time (no strict hour)
What are some of the characteristics of digitalization that Death of Distance (doesn't matter where you are)
contribute to the reduction of transaction costs: Economies of Scale (copy and paste) Algorithmification
, Week 5/6 Lecture Questions: Costs associated with searching for music, settling for a price, cost of music,
What are some of the "transaction costs" (in the sense enforcement costs
economists use the word) involved in the retail music
business?
Week 5/6 Lecture Questions: The company will become bigger (because I'd hire in-house, who'd do it cheaper
If the internal transaction cost are lower than external than the people I pay for outside services)
transaction costs, what does transaction cost theory
predict:
Week 5/6 Lecture Questions: Spacial barriers are overcome more easily by faster communication
The term "Death of Distance" implies that, thanks to
modern communication technology:
Week 5/6 Lecture Questions: BOTH
Does digitalization lead to bigger or smaller companies? -Reduces external costs—outsource a lot (crowdsourcing)
-Internal also reduce so companies grow bigger also (google)
Week 5/6 Lecture Questions: Individualization/ differentiation
Think about a tailor at a high-end clothing store, who
takes personal measurements. Does the store go to
individualization/ differentiation or for scale/cost-
leadership?
Week 5/6 Lecture Questions: both
If Amazon makes you recommendation on which book to
read next, do they use information from other pervious
customers or information from your past shopping
behavior?
Week 5/6 Lecture Questions: Maybe one (one SD taxi driver)
How many terrorist attacks do you think were prevented
thanks to the fact that all American phone calls were
monitored during 7 years?
Week 5 & 6 Reading Questions: high fixed costs and low marginal costs
The relative cost structure of producing information
consists of:
Week 5 & 6 Reading Questions: A: prohibiting the consumption of information products from others
The fact that "a wealth of information creates a poverty of
attention" creates the much-cited information overload. However, they do use these strategies:
Shapiro & Varian say that in the arising Economics of -Making products incredibly cheap or give them away for free
Attention, which strategy is one that companies do NOT -Designing information products that are highly customized
use to confront this scarcity of attention?
Week 5 & 6 Reading Questions: The "space of flows" increases the importance of the global networking logic,
Manuel Castells coined the concept of the "space of leading to a concentration in metropolitan regions
flows" in the digital age. He argues that:
