CMN 010 Midterm UPDATED ACTUAL Questions and CORRECT
Answers
Communication the process of sending and receiving messages (verbal and non-verbal; speech,
writing, signs, symbols, behaviors)
Pryamid of Communication Societal Communication > history
Institutional Communication > politics, religion
Group Communication > family, fanclub
Interpersonal Communication > talking between 2 ppl
Intrapersonal Communication > thinking, internalizing
Theory A statement about reality that seeks to explain or predict a relationship, not just a
guess
Model A representation of theorized relationships (general or specific)
How do we get theories? - Based on evidence
- Natural Observation
- Systematic Observation
- Surveys
- Experiments
Basic Transmission Model (Laswell) who → what → channel → whom → effect
only effective when the desired effect is reached, when the message is
successfully reaches and is interpreted correctly by reciever
Noise Outside nosies, other people, pronunciations that can disrupt communication
Berlo's SMCR Model Sender/Source (encodes) → Channel (medium, message mule in which message
is traveled) → Receiver (decodes)
feedback loop is not in model
Polysemic having many meanings
, Theory of Encoding and Decoding (Hall) Production:
- ideas encoded into a message
- based on senders experiences, beliefs
- based on senders perceptions of receivers experiences/beliefs
Circulation:
- message is made available to the receiver
Use:
- attention, decoding, interpretation
- based on experiences
- informed by assumptions about senders experience
Reproduction:
- the effects or consequences of use
Meanings of Decoding Dominant: decoding matches encoding → agreement b/w sender & receiver
Negotiated: shares some traits w/dominant meaning → unique based on receivers
agreement
Oppositional: Fundamentality different from or in opposition to dominant meaning
Civic Engagement Working with others formally and informally, in small or large groups to identify
the needs of communities and society and then finding ways of meeting those
needs
Communication is.... - A process → ongoing & dynamic
- Takes place within systems
- Relies on symbols → abstract, arbitrary, ambiguous representations of other
things
- Meanings are the heart of communication → the significance we bestow on
phenomena or what they signify to us
Content Level of Meaning The literal message
Relationship Level of Meaning expresses the relationship between communicators
Feedback The receiver's response to a message
Transactional Model Informational Source (message →) Transmitter (signal received →) Receiver
(message →) Destination
Answers
Communication the process of sending and receiving messages (verbal and non-verbal; speech,
writing, signs, symbols, behaviors)
Pryamid of Communication Societal Communication > history
Institutional Communication > politics, religion
Group Communication > family, fanclub
Interpersonal Communication > talking between 2 ppl
Intrapersonal Communication > thinking, internalizing
Theory A statement about reality that seeks to explain or predict a relationship, not just a
guess
Model A representation of theorized relationships (general or specific)
How do we get theories? - Based on evidence
- Natural Observation
- Systematic Observation
- Surveys
- Experiments
Basic Transmission Model (Laswell) who → what → channel → whom → effect
only effective when the desired effect is reached, when the message is
successfully reaches and is interpreted correctly by reciever
Noise Outside nosies, other people, pronunciations that can disrupt communication
Berlo's SMCR Model Sender/Source (encodes) → Channel (medium, message mule in which message
is traveled) → Receiver (decodes)
feedback loop is not in model
Polysemic having many meanings
, Theory of Encoding and Decoding (Hall) Production:
- ideas encoded into a message
- based on senders experiences, beliefs
- based on senders perceptions of receivers experiences/beliefs
Circulation:
- message is made available to the receiver
Use:
- attention, decoding, interpretation
- based on experiences
- informed by assumptions about senders experience
Reproduction:
- the effects or consequences of use
Meanings of Decoding Dominant: decoding matches encoding → agreement b/w sender & receiver
Negotiated: shares some traits w/dominant meaning → unique based on receivers
agreement
Oppositional: Fundamentality different from or in opposition to dominant meaning
Civic Engagement Working with others formally and informally, in small or large groups to identify
the needs of communities and society and then finding ways of meeting those
needs
Communication is.... - A process → ongoing & dynamic
- Takes place within systems
- Relies on symbols → abstract, arbitrary, ambiguous representations of other
things
- Meanings are the heart of communication → the significance we bestow on
phenomena or what they signify to us
Content Level of Meaning The literal message
Relationship Level of Meaning expresses the relationship between communicators
Feedback The receiver's response to a message
Transactional Model Informational Source (message →) Transmitter (signal received →) Receiver
(message →) Destination
