BUS 360 CH 12 QUIZ QUESTIONS WITH CORRECT ANSWERS LATEST UPDATE 2026
Which term refers to the process by which ideas get transformed into new offerings, including
products, services, processes, and branding concepts that will help firms grow? - Answers b.
innovation
When Amazon created the Echo, smart speakers that respond to voice commands and connect via
Bluetooth, the most likely reason was - Answers a. to adapt to changing customer needs.
Felix has made it a company-wide goal that a specific percentage of yearly sales must come from new
products. Felix is attempting to - Answers e. manage risk through diversification.
Disney recently released new versions of its classic movies Aladdin and The Lion King. This is an
example of new product innovation based on - Answers a. a fashion cycle.
Taxes were historically prepared on paper by consumers or professionals. Now, tax-preparation
software programs are in wide use by taxpaying consumers and small businesses. This shows the
process of - Answers e. diffusion of innovation.
Tide Pods® are an example of a product because their introduction to the market radically changed
consumer behavior and preferences and the entire competitive landscape. - Answers b. pioneer
As, pioneers have the advantage of creating a new market or product category, establishing a
commanding initial market share lead. - Answers c. first movers
Kyle is highly knowledgeable about new developments in computer technology, since he reads
everything he can find about the subject. Typically, being the first to try out new computer parts and
models, he would be classified in terms of the diffusion of innovation curve. - Answers b. as an
innovator
will be crucial to the success of Ben's new online greeting card delivery service because they will help
the service gain market acceptance by spreading positive word of mouth about it. - Answers b.
Innovators
Carissa enjoys novelty and her friends consider her an opinion leader. But as a(n) she is not the first to
purchase new product innovations. - Answers c. early adopter
If the buying group is relatively small, the number of people who ultimately adopt the innovation
likely will also be small. - Answers b. early adopter
Which large group of consumers, representing a substantial portion of the population, will be critical
to the success of We Luv Pets' new line of dog chews? - Answers e. the early majority
When enter a new product market, the product has achieved its full market potential and sales tend
to level off, or they may be in decline. - Answers d. late majority adopters
rely on traditional products until they are no longer available, and then they may reluctantly adopt
the product. - Answers a. Laggards
A product perceived to be better than most substitutes is said to have which should speed up the
diffusion process. - Answers a. a relative advantage
Eat Well's canned foods are now being marketed in Australia and New Zealand, but cultural
differences are slowing down the diffusion process. As marketing manager for the brand, you believe
the reason is most likely low levels of - Answers b. compatibility.
People who get Botox treatments consider it to be a private matter; therefore, they do not discuss it
with others. This lowers the level of slowing down the diffusion process. - Answers c. observability
describes how easily consumers can test and use the product. - Answers a. Trialability
When you recommend collaborating with other firms, brainstorming, licensing, and conducting
customer research to your marketing team, you are suggesting ways to boost - Answers a. idea
generation.
As head of new-product development, Janelle has purchased a competitor's new toy robot. She asks
her team to analyze it and create an improved product that does not infringe on the competitor's
patents, if any exist. Janelle's team will be conducting - Answers c. reverse engineering.
Janelle's product-development team has provided brief written descriptions of the new toy robot
they're developing and the customer needs it would satisfy, including visual images of what the
product would look like. The team is engaging in - Answers b. concept testing.
During what stage of the new-product development process does a marketer develop a prototype for
alpha or beta testing? - Answers e. product development
is a process of balancing various engineering, manufacturing, marketing, and economic considerations
to develop a product's form and features or a service's features. - Answers e. Product design
Which term refers to the process by which ideas get transformed into new offerings, including
products, services, processes, and branding concepts that will help firms grow? - Answers b.
innovation
When Amazon created the Echo, smart speakers that respond to voice commands and connect via
Bluetooth, the most likely reason was - Answers a. to adapt to changing customer needs.
Felix has made it a company-wide goal that a specific percentage of yearly sales must come from new
products. Felix is attempting to - Answers e. manage risk through diversification.
Disney recently released new versions of its classic movies Aladdin and The Lion King. This is an
example of new product innovation based on - Answers a. a fashion cycle.
Taxes were historically prepared on paper by consumers or professionals. Now, tax-preparation
software programs are in wide use by taxpaying consumers and small businesses. This shows the
process of - Answers e. diffusion of innovation.
Tide Pods® are an example of a product because their introduction to the market radically changed
consumer behavior and preferences and the entire competitive landscape. - Answers b. pioneer
As, pioneers have the advantage of creating a new market or product category, establishing a
commanding initial market share lead. - Answers c. first movers
Kyle is highly knowledgeable about new developments in computer technology, since he reads
everything he can find about the subject. Typically, being the first to try out new computer parts and
models, he would be classified in terms of the diffusion of innovation curve. - Answers b. as an
innovator
will be crucial to the success of Ben's new online greeting card delivery service because they will help
the service gain market acceptance by spreading positive word of mouth about it. - Answers b.
Innovators
Carissa enjoys novelty and her friends consider her an opinion leader. But as a(n) she is not the first to
purchase new product innovations. - Answers c. early adopter
If the buying group is relatively small, the number of people who ultimately adopt the innovation
likely will also be small. - Answers b. early adopter
Which large group of consumers, representing a substantial portion of the population, will be critical
to the success of We Luv Pets' new line of dog chews? - Answers e. the early majority
When enter a new product market, the product has achieved its full market potential and sales tend
to level off, or they may be in decline. - Answers d. late majority adopters
rely on traditional products until they are no longer available, and then they may reluctantly adopt
the product. - Answers a. Laggards
A product perceived to be better than most substitutes is said to have which should speed up the
diffusion process. - Answers a. a relative advantage
Eat Well's canned foods are now being marketed in Australia and New Zealand, but cultural
differences are slowing down the diffusion process. As marketing manager for the brand, you believe
the reason is most likely low levels of - Answers b. compatibility.
People who get Botox treatments consider it to be a private matter; therefore, they do not discuss it
with others. This lowers the level of slowing down the diffusion process. - Answers c. observability
describes how easily consumers can test and use the product. - Answers a. Trialability
When you recommend collaborating with other firms, brainstorming, licensing, and conducting
customer research to your marketing team, you are suggesting ways to boost - Answers a. idea
generation.
As head of new-product development, Janelle has purchased a competitor's new toy robot. She asks
her team to analyze it and create an improved product that does not infringe on the competitor's
patents, if any exist. Janelle's team will be conducting - Answers c. reverse engineering.
Janelle's product-development team has provided brief written descriptions of the new toy robot
they're developing and the customer needs it would satisfy, including visual images of what the
product would look like. The team is engaging in - Answers b. concept testing.
During what stage of the new-product development process does a marketer develop a prototype for
alpha or beta testing? - Answers e. product development
is a process of balancing various engineering, manufacturing, marketing, and economic considerations
to develop a product's form and features or a service's features. - Answers e. Product design
