Casino Marketing Strategies and
Revenue Management
Modern Casino Marketing
Current strategies to attract and retain players.
Casino Special Events
Events designed to engage and attract players.
Hosted Players
VIP players assigned to a casino host.
Unassigned Players
Players not assigned to a specific host.
Average Daily Theoretical (ADT)
Estimated daily win from a player's casino visit.
Average Trip Theoretical (ATT)
ADT multiplied by the player's stay duration.
Pareto's Rule
80% of profits come from 20% of customers.
Premium Players
Top 20% of players generating most revenue.
Players Club
Loyalty program for casino patrons.
Promotion-based Activities
Marketing strategies focused on special offers.
Price-based Activities
Strategies emphasizing lower prices to attract players.
,Event Response Rate
Percentage of invited players likely to attend.
Eligible Customers
Players meeting ADT or ATT criteria for events.
Special Event Success Measurement
Evaluating profitability against event costs.
New Year's Eve Gala
Example event with 10% expected attendance.
Event Cost Calculation
Total cost divided by expected attendees.
Marketing Channels
Methods used to promote casino events.
Mailed Invitations
Physical invites sent to targeted players.
Email Marketing
Promotional messages sent via email to players.
Automated Calls
Pre-recorded messages sent to inform players.
Mobile App Communications
Notifications sent through casino's mobile application.
Direct Sell
Promoting events via live telephone calls.
Internal Events
Private events hosted on-site at the casino.
External Events
Events held off-site or at competitor casinos.
, Hybrid Events
Events open to premium players and general public.
Theoretical Win (T-win)
Projected revenue from player bets and house advantage.
T-win in Table Games
Calculated by average bet, hours played, hands per hour.
T-win in Slots
Calculated by dollar amount wagered and game advantage.
Player Acquisition Costs
Expenses to attract new casino customers.
Airfare Reimbursements
Cash covering player's air travel to the casino.
Cash Deposits
Gift percentage of deposited amount, e.g., 2%.
Comps (Room, Food, Beverage)
Free accommodations and dining for players.
Discounting Losses
Rebating actual losses incurred by players.
A Priori
Pre-agreed refund percentage of player's losses.
Post-Play
Negotiated refunds after substantial player losses.
Promotional Chips
Non-negotiable chips to incentivize table game play.
Quick Loss Benefits
Discounts for players losing before qualifying for comps.
Revenue Management
Modern Casino Marketing
Current strategies to attract and retain players.
Casino Special Events
Events designed to engage and attract players.
Hosted Players
VIP players assigned to a casino host.
Unassigned Players
Players not assigned to a specific host.
Average Daily Theoretical (ADT)
Estimated daily win from a player's casino visit.
Average Trip Theoretical (ATT)
ADT multiplied by the player's stay duration.
Pareto's Rule
80% of profits come from 20% of customers.
Premium Players
Top 20% of players generating most revenue.
Players Club
Loyalty program for casino patrons.
Promotion-based Activities
Marketing strategies focused on special offers.
Price-based Activities
Strategies emphasizing lower prices to attract players.
,Event Response Rate
Percentage of invited players likely to attend.
Eligible Customers
Players meeting ADT or ATT criteria for events.
Special Event Success Measurement
Evaluating profitability against event costs.
New Year's Eve Gala
Example event with 10% expected attendance.
Event Cost Calculation
Total cost divided by expected attendees.
Marketing Channels
Methods used to promote casino events.
Mailed Invitations
Physical invites sent to targeted players.
Email Marketing
Promotional messages sent via email to players.
Automated Calls
Pre-recorded messages sent to inform players.
Mobile App Communications
Notifications sent through casino's mobile application.
Direct Sell
Promoting events via live telephone calls.
Internal Events
Private events hosted on-site at the casino.
External Events
Events held off-site or at competitor casinos.
, Hybrid Events
Events open to premium players and general public.
Theoretical Win (T-win)
Projected revenue from player bets and house advantage.
T-win in Table Games
Calculated by average bet, hours played, hands per hour.
T-win in Slots
Calculated by dollar amount wagered and game advantage.
Player Acquisition Costs
Expenses to attract new casino customers.
Airfare Reimbursements
Cash covering player's air travel to the casino.
Cash Deposits
Gift percentage of deposited amount, e.g., 2%.
Comps (Room, Food, Beverage)
Free accommodations and dining for players.
Discounting Losses
Rebating actual losses incurred by players.
A Priori
Pre-agreed refund percentage of player's losses.
Post-Play
Negotiated refunds after substantial player losses.
Promotional Chips
Non-negotiable chips to incentivize table game play.
Quick Loss Benefits
Discounts for players losing before qualifying for comps.
