Revenue Management Mid-Term-Complete
Exam Study Guide 2026/2027 with Verified
Answers | Newest Version. A+
Which of the following is NOT a comparable measurement in lodging Revenue Management?
GOPPAR
contribution revenue
department revenue/total revenue
revPOR vs RevPAR
POR considers occupied rooms only
t/f: not necessary for CVB's or DMO's to understand rev management to do their jobs
f
Legoherel, Poutier, & Fyall point out that revenue optimization is not only about product
versioning, distribution channel selection, and pricing, but also
careful selection of the most profitable customers
Occ rate
occupied rooms/total rooms
table turns in a restaurant
total # of guests served/seats in restaurant
RevPAR equation
ADR*Occ
RevPASH
total revenue/
(# of avail seats*hours of seat availability)
total revenue/
available seat hours
,t/f: never do the average of an average
t
A "booking report" or "pace report" tells the Revenue Manager
the rate at which future demand is being captured
hard constraint in lodging
hotel rooms
Although revenue management has become synonomous with yield management, one
unique characteristic of yield management is:
it directly refers to the manipulation of selling prices according to demand
t/f: you include OOO rooms when calculating occ or adr?
f
capacity
the amount of space that may be filled during a designated timeq
GOPPAR
(revenue-expenses/ available rooms
t/f: table and hotel room are appropriate units of measure for foodservice and lodging
industries
f
The primary difference between yield management and revenue management is that
__________________ is primarily focused on the revenue that is generated from available
inventory
yield management
Which of the following is NOT a typical Rev Mgmt accounting period?
36 hours
To improve upon revenue management measurements within the lodging industry, some
have suggested using GOPPAR because
this measurement considered costs in addition to revenue
, t/f: Generally speaking, RevPOR will be higher than RevPAR.
t
Revenue management is the act of directing sources of income within the confines of
capacity, supply and demand
Which of the following is TRUE for ADR
ADR is the average selling price of guest rooms during a specific period of time
A company that focuses solely on generation of its profits is likely to go out of business in
today's marketplace. This is because successful organizations know that both the company
and the __________________ must profit in order to maintain a successful and profitable
business.
customer
Which of the following is NOT TRUE for ADR
ADR is the best measure of hotel performance on any given day
In their textbook, Legoherel, Poutier & Fyall, distinguish advanced revenue management from
simple revenue management through the explanation of which fundamental practice
revenue integrity
While continuous improvements in revenue, ADR, and occupancy are good, it's often difficult
to know whether your business is really doing well in terms of the overall market. Therefore,
businesses in the hospitality industry typically use a(n) ________________ to gauge the
performance of their business within the marketplace.
comp set
t/f: Because yield management and revenue management are the same thing, the terms
should be used interchangeably
f
According to Legoherel, Poutier, & Fyall, one key component of revenue management is
recognizing that pricing is a
strategic variable
Which of the following is the LEAST appropriate measure for a Revenue Managers
performance?
Exam Study Guide 2026/2027 with Verified
Answers | Newest Version. A+
Which of the following is NOT a comparable measurement in lodging Revenue Management?
GOPPAR
contribution revenue
department revenue/total revenue
revPOR vs RevPAR
POR considers occupied rooms only
t/f: not necessary for CVB's or DMO's to understand rev management to do their jobs
f
Legoherel, Poutier, & Fyall point out that revenue optimization is not only about product
versioning, distribution channel selection, and pricing, but also
careful selection of the most profitable customers
Occ rate
occupied rooms/total rooms
table turns in a restaurant
total # of guests served/seats in restaurant
RevPAR equation
ADR*Occ
RevPASH
total revenue/
(# of avail seats*hours of seat availability)
total revenue/
available seat hours
,t/f: never do the average of an average
t
A "booking report" or "pace report" tells the Revenue Manager
the rate at which future demand is being captured
hard constraint in lodging
hotel rooms
Although revenue management has become synonomous with yield management, one
unique characteristic of yield management is:
it directly refers to the manipulation of selling prices according to demand
t/f: you include OOO rooms when calculating occ or adr?
f
capacity
the amount of space that may be filled during a designated timeq
GOPPAR
(revenue-expenses/ available rooms
t/f: table and hotel room are appropriate units of measure for foodservice and lodging
industries
f
The primary difference between yield management and revenue management is that
__________________ is primarily focused on the revenue that is generated from available
inventory
yield management
Which of the following is NOT a typical Rev Mgmt accounting period?
36 hours
To improve upon revenue management measurements within the lodging industry, some
have suggested using GOPPAR because
this measurement considered costs in addition to revenue
, t/f: Generally speaking, RevPOR will be higher than RevPAR.
t
Revenue management is the act of directing sources of income within the confines of
capacity, supply and demand
Which of the following is TRUE for ADR
ADR is the average selling price of guest rooms during a specific period of time
A company that focuses solely on generation of its profits is likely to go out of business in
today's marketplace. This is because successful organizations know that both the company
and the __________________ must profit in order to maintain a successful and profitable
business.
customer
Which of the following is NOT TRUE for ADR
ADR is the best measure of hotel performance on any given day
In their textbook, Legoherel, Poutier & Fyall, distinguish advanced revenue management from
simple revenue management through the explanation of which fundamental practice
revenue integrity
While continuous improvements in revenue, ADR, and occupancy are good, it's often difficult
to know whether your business is really doing well in terms of the overall market. Therefore,
businesses in the hospitality industry typically use a(n) ________________ to gauge the
performance of their business within the marketplace.
comp set
t/f: Because yield management and revenue management are the same thing, the terms
should be used interchangeably
f
According to Legoherel, Poutier, & Fyall, one key component of revenue management is
recognizing that pricing is a
strategic variable
Which of the following is the LEAST appropriate measure for a Revenue Managers
performance?
