MGT 6311 DIGITAL MARKETING FINAL ACTUAL
EXAM 2026 QUESTIONS AND COMPLETE
ANSWERS
◉ Digital Marketing. Answer: Utilizing the internet and other digital
channels to drive demand for products and services
◉ Strategy. Answer: Set of ideas that outline how a product or brand
will meet its objectives
◉ Tactic. Answer: A specific action or method that contributes to
achieving a goal.
◉ Components of GOST strategy. Answer: Goals
Objectives
Strategies
Tactics
◉ What are the Five Cs?. Answer: Customers
Company
Collaborators
Competitors
,Context
◉ Customers (5 Cs). Answer: Potential buyers with wants and needs
that the company aims to fulfill with its offerings
Business vs. non-business buyers
◉ Company (5 Cs). Answer: The org or business unit providing
certain goods or services
Look internally at messaging, positioning, etc.
◉ SWOT. Answer: Strength, Weakness, Opportunities, Threats
◉ Competitors (5 Cs). Answer: Orgs that offer products or services
that aim to fulfill the same wants/needs of the same customers as
the company's offering
◉ Collaborators (5 Cs). Answer: External business entities that work
with the company to create value for customers
◉ Context (5 Cs). Answer: The environment in which the company
operates and its associated elements
,◉ What does PESTEL stand for?. Answer: Political
Economic
Sociocultural
Technological
Ecological
Legal
◉ What are the steps of a customer marketing model?. Answer:
Awareness
Interest & Engagement
Acquisition
Customer Segmentation
Customer Retention
Support & Advocacy
◉ Awareness. Answer: Creating an identification moment in the
customer's mind
◉ Interest & Engagement. Answer: Informing the customer of your
offerings and encouraging them to learn more
, "Now that I know you exist, why should I care?"
◉ Acquisition. Answer: Converting a prospect into a customer
◉ Customer Segmentation. Answer: Differentiating between
customer segments and marketing to them accordingly
◉ Customer Retention. Answer: Focus on convincing an existing
customer to purchase again
◉ Support & Advocacy. Answer: Satisfying customers to the point
where they spread the word about offerings
◉ Customer Personas. Answer: Semi-fictional depictions of the
target audience
◉ Demographic Profiling Components. Answer: Age
Gender
Marital Status
Education
◉ Geographic Variables. Answer: State
Population
EXAM 2026 QUESTIONS AND COMPLETE
ANSWERS
◉ Digital Marketing. Answer: Utilizing the internet and other digital
channels to drive demand for products and services
◉ Strategy. Answer: Set of ideas that outline how a product or brand
will meet its objectives
◉ Tactic. Answer: A specific action or method that contributes to
achieving a goal.
◉ Components of GOST strategy. Answer: Goals
Objectives
Strategies
Tactics
◉ What are the Five Cs?. Answer: Customers
Company
Collaborators
Competitors
,Context
◉ Customers (5 Cs). Answer: Potential buyers with wants and needs
that the company aims to fulfill with its offerings
Business vs. non-business buyers
◉ Company (5 Cs). Answer: The org or business unit providing
certain goods or services
Look internally at messaging, positioning, etc.
◉ SWOT. Answer: Strength, Weakness, Opportunities, Threats
◉ Competitors (5 Cs). Answer: Orgs that offer products or services
that aim to fulfill the same wants/needs of the same customers as
the company's offering
◉ Collaborators (5 Cs). Answer: External business entities that work
with the company to create value for customers
◉ Context (5 Cs). Answer: The environment in which the company
operates and its associated elements
,◉ What does PESTEL stand for?. Answer: Political
Economic
Sociocultural
Technological
Ecological
Legal
◉ What are the steps of a customer marketing model?. Answer:
Awareness
Interest & Engagement
Acquisition
Customer Segmentation
Customer Retention
Support & Advocacy
◉ Awareness. Answer: Creating an identification moment in the
customer's mind
◉ Interest & Engagement. Answer: Informing the customer of your
offerings and encouraging them to learn more
, "Now that I know you exist, why should I care?"
◉ Acquisition. Answer: Converting a prospect into a customer
◉ Customer Segmentation. Answer: Differentiating between
customer segments and marketing to them accordingly
◉ Customer Retention. Answer: Focus on convincing an existing
customer to purchase again
◉ Support & Advocacy. Answer: Satisfying customers to the point
where they spread the word about offerings
◉ Customer Personas. Answer: Semi-fictional depictions of the
target audience
◉ Demographic Profiling Components. Answer: Age
Gender
Marital Status
Education
◉ Geographic Variables. Answer: State
Population
