FIU MARKETING MODULE 1 PRACTICE QUESTIONS (MAR 3023) WITH
CORRECT RATIONALES
Excellence cin cadvertising cand cpromotions cis cmost cneeded:
a) cWhen cyour cproducts cand cdistribution care cweak
b) cWhen cyour cproducts cand cdistribution care cstrong
c) cAt call ctimes
d) cAt cno ctime c- cCORRECT cANS✔✔b) cWhen cyour cproducts cand cdistribution care cstrong
Marketing cis:
a) cAbout cinvention cof cnew cmarkets, cnew cproducts, cand cnew cservices
b) cAbout cthe cinvention cof cnew cways cof cdistributing cand creaching ccustomers
c) cAbout cresearching, cfinding, cunderstanding, cand cmaking cnew cmarkets
d) cAbout ccreating cand cchanging cmarket cprocesses cthat cchange cmarkets
e) cAll cof cthe cabove c- cCORRECT cANS✔✔e) cAll cof cthe cabove
Marketing cis cthe cbusiness cdiscipline cresponsible cfor:
a) cProduct cinnovation
b) cDiffusion cof cinnovation
c) cProduct cinnovation cand cdiffusion cof cinnovation
d) cNone cof cthe canswers clisted c- cCORRECT cANS✔✔c) cProduct cinnovation cand cdiffusion cof cinnovation
The cUnited cStates cmarket cis cno clonger cwhere cthe caction cis:
a) cBecause cit cis cno clonger cthe clargest ceconomy cin cthe cworld
b) cBecause cits ceconomy cis cshrinking cin csize
c) cBecause cit cis cgrowing cmuch cslower cthan cAsia
d) cAll cof cthe canswers clisted c- cCORRECT cANS✔✔c) cBecause cit cis cgrowing cmuch cslower cthan cAsia
Marketing cis cabout:
a) cTrading coff cbetween cincreased ccustomer csatisfaction cand cincreased cprofits
b) cIncreasing ccustomer csatisfaction, cwhich cin cturn cincreases cprofits
c) cIncreasing cboth ccustomer csatisfaction cand ccompany cprofits
d) cAll cof cthe canswers clisted c- cCORRECT cANS✔✔b) cIncreasing ccustomer csatisfaction, cwhich cin cturn cincreases cprofits
The cpresence cof cprice cand cquality cvariance cin cmarkets cmeans:
a) cMarkets care cnot cefficient
b) cMany cconsumers care cignorant
c) cA cfew csuppliers' cproducts cand cservices care cbest cbuys. cMost care cnot.
d) cAll cof cthe canswers clisted c- cCORRECT cANS✔✔c) cA cfew csuppliers' cproducts cand cservices care cbest cbuys. cMost care cnot.
The cfocus cof ccompanies cneeds cto cbe con cwinning:
a) cThe cproduct cinnovation crace
b) cThe cdistribution cinnovation crace
c) cBoth cA cand cB
d) cEither cA cor cB
e) cNone cof cthe canswers clisted c- cCORRECT cANS✔✔c) cBoth cA cand cB
- cThe cproduct cinnovation crace
- cThe cdistribution cinnovation crace
, Product cinnovation cand cdiffusion cof cinnovation ccreates:
a) cCustomer csatisfaction
b) cProfit
c) cCapital
d) cAll cof cthe canswers clisted c- cCORRECT cANS✔✔d) cAll cof cthe canswers clisted
The cfuture cof cthe cUnited cStates cand cCanada cdepends con ctheir:
a) cProduct cinnovation cskills
b) cService cinnovation cskills
c) cMarketing cskills
d) cDiffusion cof cinnovation cskills c- cCORRECT cANS✔✔c) cMarketing cskills
A cresponsibility cof cmarketers cis cto csell cnew cproducts cand cideas cto:
a) cTheir corganization
b) cTheir cexisting ccustomers
c) cNew ccustomers
d) cAll cof cthe canswers clisted c- cCORRECT cANS✔✔d) cAll cof cthe canswers clisted
When ca cnation's ctrading cability cdeclines:
a) cIt coften cresorts cto craiding
b) cPeople cblame cthe cleaders
c) cIt cis cbecause cit cbecomes coverconfident cand carrogant
d) cThe cwhole cculture closes cits cvitality cand cdeclines c- cCORRECT cANS✔✔d) cThe cwhole cculture closes cits cvitality cand
cdeclines
The cgood ccreated cby cglobal cfree ctrade cvastly coutweighs cthe cbad cit chas ccreated.
a) cThis cis ca cmatter cof copinion
b) cThis chas cbeen cestablished cby cthousands cof cyears cof cadvancing ccivilization cand cprosperity
c) cIs cthe csort cof cstatement cyou cwould cexpect cfrom ca cmarketing ctext-book
d) cIt cis csimply cnot ctrue c- cCORRECT cANS✔✔b) cThis chas cbeen cestablished cby cthousands cof cyears cof cadvancing ccivilization
cand cprosperity
For chow clong chas ctrading cdominated craiding cas ca cway cof cobtaining cwealth cand cpower:
a) cIt cis crelatively cnew
b) cFor ca cthousand cyears
c) cFor cthree cthousand cyears
d) cFor cfive cthousand cyears c- cCORRECT cANS✔✔a) cIt cis crelatively cnew
How cmany ctimes chas cChina cclosed cdown cits ctrade cwith cthe cworld:
a) cOnce
b) cTwice
c) cThree ctimes
d) cFive ctimes c- cCORRECT cANS✔✔c) cThree ctimes
Adam cSmith cdescribed ca cprocess cwhere cwealth cis ccreated cby:
a) cSelling cand cbuying
b) cInvention
c) cThe cadditive ccombination cof ctrading cand cinvention
d) cThe cdynamic ccombination cof cselling, cbuying, cand cinvention c- cCORRECT cANS✔✔a) cSelling cand cbuying
Schumpeterian cwealth cis ccreated cby:
a) cSelling cand cbuying
b) cInvention
c) cThe cadditive ccombination cof ctrading cand cinvention
d) cThe cdynamic ccombination cof cselling, cbuying, cand cinvention c- cCORRECT cANS✔✔b) cInvention
The cBritish cTrading cEmpire creplaced:
a) cThe cGerman cTrading cEmpire
b) cThe cSpanish cTrading cEmpire
c) cThe cFrench cTrading cEmpire
d) cNone cof cthe canswers clisted c- cCORRECT cANS✔✔b) cThe cSpanish cTrading cEmpire
The cfirst cecological cdisaster cthat cdestroyed can cearly ctrading cempire coccurred cin:
a) cChina
CORRECT RATIONALES
Excellence cin cadvertising cand cpromotions cis cmost cneeded:
a) cWhen cyour cproducts cand cdistribution care cweak
b) cWhen cyour cproducts cand cdistribution care cstrong
c) cAt call ctimes
d) cAt cno ctime c- cCORRECT cANS✔✔b) cWhen cyour cproducts cand cdistribution care cstrong
Marketing cis:
a) cAbout cinvention cof cnew cmarkets, cnew cproducts, cand cnew cservices
b) cAbout cthe cinvention cof cnew cways cof cdistributing cand creaching ccustomers
c) cAbout cresearching, cfinding, cunderstanding, cand cmaking cnew cmarkets
d) cAbout ccreating cand cchanging cmarket cprocesses cthat cchange cmarkets
e) cAll cof cthe cabove c- cCORRECT cANS✔✔e) cAll cof cthe cabove
Marketing cis cthe cbusiness cdiscipline cresponsible cfor:
a) cProduct cinnovation
b) cDiffusion cof cinnovation
c) cProduct cinnovation cand cdiffusion cof cinnovation
d) cNone cof cthe canswers clisted c- cCORRECT cANS✔✔c) cProduct cinnovation cand cdiffusion cof cinnovation
The cUnited cStates cmarket cis cno clonger cwhere cthe caction cis:
a) cBecause cit cis cno clonger cthe clargest ceconomy cin cthe cworld
b) cBecause cits ceconomy cis cshrinking cin csize
c) cBecause cit cis cgrowing cmuch cslower cthan cAsia
d) cAll cof cthe canswers clisted c- cCORRECT cANS✔✔c) cBecause cit cis cgrowing cmuch cslower cthan cAsia
Marketing cis cabout:
a) cTrading coff cbetween cincreased ccustomer csatisfaction cand cincreased cprofits
b) cIncreasing ccustomer csatisfaction, cwhich cin cturn cincreases cprofits
c) cIncreasing cboth ccustomer csatisfaction cand ccompany cprofits
d) cAll cof cthe canswers clisted c- cCORRECT cANS✔✔b) cIncreasing ccustomer csatisfaction, cwhich cin cturn cincreases cprofits
The cpresence cof cprice cand cquality cvariance cin cmarkets cmeans:
a) cMarkets care cnot cefficient
b) cMany cconsumers care cignorant
c) cA cfew csuppliers' cproducts cand cservices care cbest cbuys. cMost care cnot.
d) cAll cof cthe canswers clisted c- cCORRECT cANS✔✔c) cA cfew csuppliers' cproducts cand cservices care cbest cbuys. cMost care cnot.
The cfocus cof ccompanies cneeds cto cbe con cwinning:
a) cThe cproduct cinnovation crace
b) cThe cdistribution cinnovation crace
c) cBoth cA cand cB
d) cEither cA cor cB
e) cNone cof cthe canswers clisted c- cCORRECT cANS✔✔c) cBoth cA cand cB
- cThe cproduct cinnovation crace
- cThe cdistribution cinnovation crace
, Product cinnovation cand cdiffusion cof cinnovation ccreates:
a) cCustomer csatisfaction
b) cProfit
c) cCapital
d) cAll cof cthe canswers clisted c- cCORRECT cANS✔✔d) cAll cof cthe canswers clisted
The cfuture cof cthe cUnited cStates cand cCanada cdepends con ctheir:
a) cProduct cinnovation cskills
b) cService cinnovation cskills
c) cMarketing cskills
d) cDiffusion cof cinnovation cskills c- cCORRECT cANS✔✔c) cMarketing cskills
A cresponsibility cof cmarketers cis cto csell cnew cproducts cand cideas cto:
a) cTheir corganization
b) cTheir cexisting ccustomers
c) cNew ccustomers
d) cAll cof cthe canswers clisted c- cCORRECT cANS✔✔d) cAll cof cthe canswers clisted
When ca cnation's ctrading cability cdeclines:
a) cIt coften cresorts cto craiding
b) cPeople cblame cthe cleaders
c) cIt cis cbecause cit cbecomes coverconfident cand carrogant
d) cThe cwhole cculture closes cits cvitality cand cdeclines c- cCORRECT cANS✔✔d) cThe cwhole cculture closes cits cvitality cand
cdeclines
The cgood ccreated cby cglobal cfree ctrade cvastly coutweighs cthe cbad cit chas ccreated.
a) cThis cis ca cmatter cof copinion
b) cThis chas cbeen cestablished cby cthousands cof cyears cof cadvancing ccivilization cand cprosperity
c) cIs cthe csort cof cstatement cyou cwould cexpect cfrom ca cmarketing ctext-book
d) cIt cis csimply cnot ctrue c- cCORRECT cANS✔✔b) cThis chas cbeen cestablished cby cthousands cof cyears cof cadvancing ccivilization
cand cprosperity
For chow clong chas ctrading cdominated craiding cas ca cway cof cobtaining cwealth cand cpower:
a) cIt cis crelatively cnew
b) cFor ca cthousand cyears
c) cFor cthree cthousand cyears
d) cFor cfive cthousand cyears c- cCORRECT cANS✔✔a) cIt cis crelatively cnew
How cmany ctimes chas cChina cclosed cdown cits ctrade cwith cthe cworld:
a) cOnce
b) cTwice
c) cThree ctimes
d) cFive ctimes c- cCORRECT cANS✔✔c) cThree ctimes
Adam cSmith cdescribed ca cprocess cwhere cwealth cis ccreated cby:
a) cSelling cand cbuying
b) cInvention
c) cThe cadditive ccombination cof ctrading cand cinvention
d) cThe cdynamic ccombination cof cselling, cbuying, cand cinvention c- cCORRECT cANS✔✔a) cSelling cand cbuying
Schumpeterian cwealth cis ccreated cby:
a) cSelling cand cbuying
b) cInvention
c) cThe cadditive ccombination cof ctrading cand cinvention
d) cThe cdynamic ccombination cof cselling, cbuying, cand cinvention c- cCORRECT cANS✔✔b) cInvention
The cBritish cTrading cEmpire creplaced:
a) cThe cGerman cTrading cEmpire
b) cThe cSpanish cTrading cEmpire
c) cThe cFrench cTrading cEmpire
d) cNone cof cthe canswers clisted c- cCORRECT cANS✔✔b) cThe cSpanish cTrading cEmpire
The cfirst cecological cdisaster cthat cdestroyed can cearly ctrading cempire coccurred cin:
a) cChina
