PUR3000 Exam 3 Study Guide with
Complete Solutions
Anchor Text - ANS-clickable text that provides a hyperlink
Associated Press (AP) style - ANS-rules of writing (including grammar, capitalization
and punctuation) published by the Associated Press news agency
Backlinks - ANS-incoming links that direct web users to a web page from another web
page
Blog - ANS-online post (or web log) with reflections, comments and often links provided
by the writer
Clickbait - ANS-promotional and sensational internet content designed primarily to
entice users to visit another website
Code-switching - ANS-alternating between two or more languages or cultural styles
Dateline - ANS-text at beginning of a news story that describes when and where a story
occurred
Delayed lead - ANS-a style of beginning a story in a way that entices readers to
continue reading without summarizing the story's main points
Direct lead - ANS-a style of beginning a news story that summarizes the story's main
points in the first sentence or two
Feature story - ANS-a story that explores some angle of an event, a person's life, an
organization or a place
Golden rule - ANS-Ethic of reciprocity - treat others as you would like to be treated
yourself
Human interest - ANS-a personal or emotional storytelling angle that focuses on the
human condition
Impression management - ANS-process in which people influence perceptions of
themselves or their organizations by regulating and controlling information in social
interactions
, Inverted pyramid - ANS-a style of news writing in which the most important information
is presented at the broad top of a story and narrower supporting details are written
below
Listicle - ANS-an online article presented in the format of a numbered or bulleted list
Media kits - ANS-packages of information assembled by public relations people for
news media. Common contents include news releases, fact sheets, backgrounders,
position papers, photos, graphics and so on
Meta tags - ANS-text used to describe a web page to search engines
Microblog - ANS-a shorter blog post limited by space or size constraints of the delivery
platform
Natural links - ANS-hyperlinks to a web page that are provided by other people who see
value in the content of the page, as opposed to links that are posted for the primary
purpose of manipulating search engines
Reputation management - ANS-acting and communicating - often in writing - to
influence an organization's reputation as part of a process that includes planning,
analyzing feedback and evaluating
Search Engine Optimization - ANS-process of improving the position of a specific
website in the organic search results of search engines
Transmedia storytelling - ANS-telling a story across multiple platforms like games, web
pages, apps, social media and traditional media
Parts of News Release - ANS-letterhead, headline, dateline, lead, body, boilerplate and
contacts
Backgrounder - ANS-writing tactic used to give depth and context as background
information for news stories. like a classroom report on a topic. big paragraphs and
extremely text heavy. norm is 3 to 5 pages.
Fact Sheet - ANS-A page distributed by public relations practitioners highlighting key
data about a product, project or event
Artificial intelligence - ANS-a machine's ability to mimic human behavior and
intelligence, like learning or solving problems
Boomerang video - ANS-bursts of photos combined into very short videos that play
forward and backward
Complete Solutions
Anchor Text - ANS-clickable text that provides a hyperlink
Associated Press (AP) style - ANS-rules of writing (including grammar, capitalization
and punctuation) published by the Associated Press news agency
Backlinks - ANS-incoming links that direct web users to a web page from another web
page
Blog - ANS-online post (or web log) with reflections, comments and often links provided
by the writer
Clickbait - ANS-promotional and sensational internet content designed primarily to
entice users to visit another website
Code-switching - ANS-alternating between two or more languages or cultural styles
Dateline - ANS-text at beginning of a news story that describes when and where a story
occurred
Delayed lead - ANS-a style of beginning a story in a way that entices readers to
continue reading without summarizing the story's main points
Direct lead - ANS-a style of beginning a news story that summarizes the story's main
points in the first sentence or two
Feature story - ANS-a story that explores some angle of an event, a person's life, an
organization or a place
Golden rule - ANS-Ethic of reciprocity - treat others as you would like to be treated
yourself
Human interest - ANS-a personal or emotional storytelling angle that focuses on the
human condition
Impression management - ANS-process in which people influence perceptions of
themselves or their organizations by regulating and controlling information in social
interactions
, Inverted pyramid - ANS-a style of news writing in which the most important information
is presented at the broad top of a story and narrower supporting details are written
below
Listicle - ANS-an online article presented in the format of a numbered or bulleted list
Media kits - ANS-packages of information assembled by public relations people for
news media. Common contents include news releases, fact sheets, backgrounders,
position papers, photos, graphics and so on
Meta tags - ANS-text used to describe a web page to search engines
Microblog - ANS-a shorter blog post limited by space or size constraints of the delivery
platform
Natural links - ANS-hyperlinks to a web page that are provided by other people who see
value in the content of the page, as opposed to links that are posted for the primary
purpose of manipulating search engines
Reputation management - ANS-acting and communicating - often in writing - to
influence an organization's reputation as part of a process that includes planning,
analyzing feedback and evaluating
Search Engine Optimization - ANS-process of improving the position of a specific
website in the organic search results of search engines
Transmedia storytelling - ANS-telling a story across multiple platforms like games, web
pages, apps, social media and traditional media
Parts of News Release - ANS-letterhead, headline, dateline, lead, body, boilerplate and
contacts
Backgrounder - ANS-writing tactic used to give depth and context as background
information for news stories. like a classroom report on a topic. big paragraphs and
extremely text heavy. norm is 3 to 5 pages.
Fact Sheet - ANS-A page distributed by public relations practitioners highlighting key
data about a product, project or event
Artificial intelligence - ANS-a machine's ability to mimic human behavior and
intelligence, like learning or solving problems
Boomerang video - ANS-bursts of photos combined into very short videos that play
forward and backward
