PUR3000 Exam 1 with Complete
Solutions
What is participatory media? - ANSWER-media in which publics actively participate in
producing and sharing content
What are relational maintenance strategies? - ANSWER-Ways of building and
sustaining mutually beneficial relationships between organizations and publics
What are successful relational maintenance strategies? - ANSWER-Positivity,
Openness, Assurances, Social networking, Sharing tasks
What are exchange relationships? - ANSWER-relationships in which each party gives
benefits to the other with the expectation of receiving comparable benefits in return
What are communal relationships? - ANSWER-relationships in which each party gives
benefits to the other and the primary motivation for each is the other's benefit
What are the four key outcomes of good organization-public relations? - ANSWER-
Control mutuality, trust, satisfaction, commitment
What is media relations? - ANSWER-Management of relationships between an
organization and members of the media who write, edit, produce, and deliver news
What is pitching? - ANSWER-When a public relations person approaches a journalism
or editor to suggest a story idea
What is newsworthiness? - ANSWER-Standard used to determine what is worth
covering in news media
- timeliness
- proximity
- conflict/controversy
- human interest
- relevance
What is media catching? - ANSWER-When journalists post queries online inviting PR
people or others with relevant information to respond (catching opportunities rather than
pitching)
, What is story placement? - ANSWER-The outcome of a successful pitch when a story
involving a public relations practitioner's organization or client is covered in the news
media
What is business to consumer (B2C)? - ANSWER-The relationships between a
business and the end users or consumers of its product or services (like e-commerce
platform), also highlights 4 Cs
What is business to business (B2B)? - ANSWER-The relationship between a business
and other businesses (ex: business outsourcing PR or accounting)
What are internal publics? - ANSWER-Groups of people with shared interests within an
organization
What are external publics? - ANSWER-Groups of people with shared interests outside
of an organizations. These groups either have an effect on or are affected by the
organization
What are investor relations? - ANSWER-Management of relationships between an
organization and the publics in the financial community (investors, analysts, etc.)
What are the four R's of nonprofit PR management? - ANSWER-Reciprocity,
responsibility, reporting, relationship nurturing
What is an issue? - ANSWER-an important topic or problem that is open for debate or
discussion or advocacy
What is lobbying? - ANSWER-Working to influence the decisions of government officials
on matters of legislation
What are legislative relations? - ANSWER-Management of relationships between an
organization and lawmakers, staffer, and others who influence legislation
What is government relations? - ANSWER-Management of relationships between an
organization and government officials who formulate and execute public policy
What is public affairs? - ANSWER-Management of policy-focused relationships between
an organization, public officials, and their consituents
What is corporate social responsibility? - ANSWER-A company's commitment of
sources to benefit the welfare of their workforce, local community, society at large and
the environment
What is the golden mean? - ANSWER-Ethical doctrine holding that the best courses of
action are found between extremes
Solutions
What is participatory media? - ANSWER-media in which publics actively participate in
producing and sharing content
What are relational maintenance strategies? - ANSWER-Ways of building and
sustaining mutually beneficial relationships between organizations and publics
What are successful relational maintenance strategies? - ANSWER-Positivity,
Openness, Assurances, Social networking, Sharing tasks
What are exchange relationships? - ANSWER-relationships in which each party gives
benefits to the other with the expectation of receiving comparable benefits in return
What are communal relationships? - ANSWER-relationships in which each party gives
benefits to the other and the primary motivation for each is the other's benefit
What are the four key outcomes of good organization-public relations? - ANSWER-
Control mutuality, trust, satisfaction, commitment
What is media relations? - ANSWER-Management of relationships between an
organization and members of the media who write, edit, produce, and deliver news
What is pitching? - ANSWER-When a public relations person approaches a journalism
or editor to suggest a story idea
What is newsworthiness? - ANSWER-Standard used to determine what is worth
covering in news media
- timeliness
- proximity
- conflict/controversy
- human interest
- relevance
What is media catching? - ANSWER-When journalists post queries online inviting PR
people or others with relevant information to respond (catching opportunities rather than
pitching)
, What is story placement? - ANSWER-The outcome of a successful pitch when a story
involving a public relations practitioner's organization or client is covered in the news
media
What is business to consumer (B2C)? - ANSWER-The relationships between a
business and the end users or consumers of its product or services (like e-commerce
platform), also highlights 4 Cs
What is business to business (B2B)? - ANSWER-The relationship between a business
and other businesses (ex: business outsourcing PR or accounting)
What are internal publics? - ANSWER-Groups of people with shared interests within an
organization
What are external publics? - ANSWER-Groups of people with shared interests outside
of an organizations. These groups either have an effect on or are affected by the
organization
What are investor relations? - ANSWER-Management of relationships between an
organization and the publics in the financial community (investors, analysts, etc.)
What are the four R's of nonprofit PR management? - ANSWER-Reciprocity,
responsibility, reporting, relationship nurturing
What is an issue? - ANSWER-an important topic or problem that is open for debate or
discussion or advocacy
What is lobbying? - ANSWER-Working to influence the decisions of government officials
on matters of legislation
What are legislative relations? - ANSWER-Management of relationships between an
organization and lawmakers, staffer, and others who influence legislation
What is government relations? - ANSWER-Management of relationships between an
organization and government officials who formulate and execute public policy
What is public affairs? - ANSWER-Management of policy-focused relationships between
an organization, public officials, and their consituents
What is corporate social responsibility? - ANSWER-A company's commitment of
sources to benefit the welfare of their workforce, local community, society at large and
the environment
What is the golden mean? - ANSWER-Ethical doctrine holding that the best courses of
action are found between extremes
