PUR3000 Exam 1 with Accurate
Solutions
Deeply personal moral principles that govern behavior - ANSWER-Code of Ethics
-Communicate the standards of an association's membership to both internal and
external parties.
-Guide members' behavior and communication. - ANSWER-How are Ethics used?
Groups of people with shared interests related to organizations. - ANSWER-Publics
Everyone in the world - ANSWER-General Public
1. Tell the truth
2. Prove it with action
3. Listen to the customer
4. Manage for tomorrow
5. Conduct PR as if the whole company depends on it
6. Remain calm, patient, and good-humored
7. Realize the company's true character is expressed by its people - ANSWER-Page
Principles
-Used PR to promote his circus
-Associated with the press agency/publicity model. - ANSWER-PT Barnum
-Credited as the "Father of PR"
-Realized performance determines the publicity a client gets. - ANSWER-Ivy Ledbetter
Lee
Introduced the term "PR counsel" in Crystallizing Public Opinion, the first book on Public
Relations. - ANSWER-Edward Bernays
-Married Edward Bernays in 1922 and ran their firm with him.
-Counseled governments, corporations, and presidents.
-An early feminist. - ANSWER-Doris Bernays
-Pioneered corporate public relations with AT&T.
-Among the first to use public polling. -Founded the Arthur W. Page Society. -
ANSWER-Arthur Page
-A pioneer in the field of political PR
Solutions
Deeply personal moral principles that govern behavior - ANSWER-Code of Ethics
-Communicate the standards of an association's membership to both internal and
external parties.
-Guide members' behavior and communication. - ANSWER-How are Ethics used?
Groups of people with shared interests related to organizations. - ANSWER-Publics
Everyone in the world - ANSWER-General Public
1. Tell the truth
2. Prove it with action
3. Listen to the customer
4. Manage for tomorrow
5. Conduct PR as if the whole company depends on it
6. Remain calm, patient, and good-humored
7. Realize the company's true character is expressed by its people - ANSWER-Page
Principles
-Used PR to promote his circus
-Associated with the press agency/publicity model. - ANSWER-PT Barnum
-Credited as the "Father of PR"
-Realized performance determines the publicity a client gets. - ANSWER-Ivy Ledbetter
Lee
Introduced the term "PR counsel" in Crystallizing Public Opinion, the first book on Public
Relations. - ANSWER-Edward Bernays
-Married Edward Bernays in 1922 and ran their firm with him.
-Counseled governments, corporations, and presidents.
-An early feminist. - ANSWER-Doris Bernays
-Pioneered corporate public relations with AT&T.
-Among the first to use public polling. -Founded the Arthur W. Page Society. -
ANSWER-Arthur Page
-A pioneer in the field of political PR
