PUR3000 EXAM 1 UF WITH
COMPLETE SOLUTIONS
Accredited Business Communicator (ABC) - ANSWER-Credential awarded by IAbc to
recognize communicators who have reached a globally accepted standard of
knowledge and proficiency in their chosen field.
Accredited in Public Relations (APR) - ANSWER-Credential awarded by PRsA and
other UAb affiliates to those who have demonstrated competency in the knowledge,
skills and abilities required to practice public relations effectively.
Authenticity - ANSWER-The degree to which one communicates reliably, accurately
and true to his or her own character and the character of the organization that he or she
represents.
Conversational Voice - ANSWER-An authentic, engaging and natural style of
communication that publics perceive to be personable.
Crowdsource - ANSWER-To obtain information or input into a particular task or project
by enlisting the services of a number of people, either paid or unpaid, typically via the
internet.
Deontological Ethics - ANSWER-System of decision-making that focuses on the moral
principles of duty and rules.
Distributed Public Relations - ANSWER-Intentional practice of sharing public relations
responsibilities among a broad cross section of an organization's members or
employees, particularly in an online context.
Dominant Coalition - ANSWER-Group of people with the greatest influence in
determining how an organization operates and pursues its mission.
Ethics - ANSWER-Moral principles that govern a person's or group's behavior.
Flaming - ANSWER-Hostile communication among internet users.
Feedback - ANSWER-Information returned from the environment in response to an
organization's action or communication that can be used for continuous adjustment and
improvement of the organization.
, General Public - ANSWER-A nonspecific term referring to everyone in the world,
making the concept rather meaningless in strategic communication and relationship
building.
Integrated Communications - ANSWER-All channels of communication about a
company or brand working together to create a cohesive message
Listening - ANSWER-Deliberately paying attention to and processing what others are
communicating. In public relations and organizational communication, this means
processing feedback.
Management Function - ANSWER-Part of an organization involved in its overall
leadership and decision-making, guiding how the organization operates in its
environment, rather than merely following the instructions of others.
Nongovernmental Organizations (NGO) - ANSWER-A group of people organized at the
local, national or international level, often serving humanitarian functions and
encouraging political participation. Many NGOs work closely with the United Nations.
Organizations - ANSWER-A group of people organized in pursuit of a mission, including
businesses, nonprofits, NGOs, clubs, churches, unions, schools, teams, and
government agencies.
Proactive - ANSWER-A management style that is anticipatory, change-oriented and
self- initiated to improve the organization's environment and its future.
Public Relations (PRSA def) - ANSWER-Public relations is a strategic communication
process that builds mutually beneficial relationships be- tween organizations and their
publics."
Economic convergence - ANSWER-When various media organizations and functions
are merged under a single ownership structure. This form of media convergence is
different from the term economists use to describe trends in world economies.
Inbound marketing - ANSWER-Marketing strategy that focuses on tactics for attracting
customers with useful, entertaining or valuable information that customers find on blogs,
search results and other forms of online and social media.
In-house PR - ANSWER-Working within and exclusive for a singular corporation
Integrated communication - ANSWER-Strategic coordination of communication
functions such as marketing, advertising and publicity to achieve a consistent concept in
consumers' minds.
Market Skimming - ANSWER-Marketing strategy that starts with higher prices for early
adopters of unique products and services and then lowers prices later to sell to a
broader base of consumers when competitors enter the market.
COMPLETE SOLUTIONS
Accredited Business Communicator (ABC) - ANSWER-Credential awarded by IAbc to
recognize communicators who have reached a globally accepted standard of
knowledge and proficiency in their chosen field.
Accredited in Public Relations (APR) - ANSWER-Credential awarded by PRsA and
other UAb affiliates to those who have demonstrated competency in the knowledge,
skills and abilities required to practice public relations effectively.
Authenticity - ANSWER-The degree to which one communicates reliably, accurately
and true to his or her own character and the character of the organization that he or she
represents.
Conversational Voice - ANSWER-An authentic, engaging and natural style of
communication that publics perceive to be personable.
Crowdsource - ANSWER-To obtain information or input into a particular task or project
by enlisting the services of a number of people, either paid or unpaid, typically via the
internet.
Deontological Ethics - ANSWER-System of decision-making that focuses on the moral
principles of duty and rules.
Distributed Public Relations - ANSWER-Intentional practice of sharing public relations
responsibilities among a broad cross section of an organization's members or
employees, particularly in an online context.
Dominant Coalition - ANSWER-Group of people with the greatest influence in
determining how an organization operates and pursues its mission.
Ethics - ANSWER-Moral principles that govern a person's or group's behavior.
Flaming - ANSWER-Hostile communication among internet users.
Feedback - ANSWER-Information returned from the environment in response to an
organization's action or communication that can be used for continuous adjustment and
improvement of the organization.
, General Public - ANSWER-A nonspecific term referring to everyone in the world,
making the concept rather meaningless in strategic communication and relationship
building.
Integrated Communications - ANSWER-All channels of communication about a
company or brand working together to create a cohesive message
Listening - ANSWER-Deliberately paying attention to and processing what others are
communicating. In public relations and organizational communication, this means
processing feedback.
Management Function - ANSWER-Part of an organization involved in its overall
leadership and decision-making, guiding how the organization operates in its
environment, rather than merely following the instructions of others.
Nongovernmental Organizations (NGO) - ANSWER-A group of people organized at the
local, national or international level, often serving humanitarian functions and
encouraging political participation. Many NGOs work closely with the United Nations.
Organizations - ANSWER-A group of people organized in pursuit of a mission, including
businesses, nonprofits, NGOs, clubs, churches, unions, schools, teams, and
government agencies.
Proactive - ANSWER-A management style that is anticipatory, change-oriented and
self- initiated to improve the organization's environment and its future.
Public Relations (PRSA def) - ANSWER-Public relations is a strategic communication
process that builds mutually beneficial relationships be- tween organizations and their
publics."
Economic convergence - ANSWER-When various media organizations and functions
are merged under a single ownership structure. This form of media convergence is
different from the term economists use to describe trends in world economies.
Inbound marketing - ANSWER-Marketing strategy that focuses on tactics for attracting
customers with useful, entertaining or valuable information that customers find on blogs,
search results and other forms of online and social media.
In-house PR - ANSWER-Working within and exclusive for a singular corporation
Integrated communication - ANSWER-Strategic coordination of communication
functions such as marketing, advertising and publicity to achieve a consistent concept in
consumers' minds.
Market Skimming - ANSWER-Marketing strategy that starts with higher prices for early
adopters of unique products and services and then lowers prices later to sell to a
broader base of consumers when competitors enter the market.
