PUR3000 EXAM 1 UF WITH 100%
CORRECT ANSWERS
Accredited Business Communicator (ABC) - ANSWER-Credential awarded by IAbc to
recognize communicators who have reached a globally accepted standard of
knowledge and proficiency in their chosen field.
Accredited in Public Relations (APR) - ANSWER-Credential awarded by PRsA and
other UAb affiliates to those who have demonstrated competency in the knowledge,
skills and abilities required to practice public relations effectively.
Authenticity - ANSWER-The degree to which one communicates reliably, accurately
and true to his or her own character and the character of the organization that he or she
represents.
Conversational Voice - ANSWER-An authentic, engaging and natural style of
communication that publics perceive to be personable.
Crowdsource - ANSWER-To obtain information or input into a particular task or project
by enlisting the services of a number of people, either paid or unpaid, typically via the
internet.
Deontological Ethics - ANSWER-System of decision-making that focuses on the moral
principles of duty and rules.
Distributed Public Relations - ANSWER-Intentional practice of sharing public relations
responsibilities among a broad cross section of an organization's members or
employees, particularly in an online context.
Dominant Coalition - ANSWER-Group of people with the greatest influence in
determining how an organization operates and pursues its mission.
Ethics - ANSWER-Moral principles that govern a person's or group's behavior.
Flaming - ANSWER-Hostile communication among internet users.
Feedback - ANSWER-Information returned from the environment in response to an
organization's action or communication that can be used for continuous adjustment and
improvement of the organization.
, General Public - ANSWER-A nonspecific term referring to everyone in the world,
making the concept rather meaningless in strategic communication and relationship
building.
Integrated Communications - ANSWER-All channels of communication about a
company or brand working together to create a cohesive message
Listening - ANSWER-Deliberately paying attention to and processing what others are
communicating. In public relations and organizational communication, this means
processing feedback.
Management Function - ANSWER-Part of an organization involved in its overall
leadership and decision-making, guiding how the organization operates in its
environment, rather than merely following the instructions of others.
Word-of-mouth promotion - ANSWER-Passing of information and recommendations
from person to person.
Difference between nonprofits and companies - ANSWER-Nonprofits don't distribute a
profit to private individuals (such as owners or investors); instead, they use all
available revenue to serve the public interest in some way.
What departments is it common for PR to work with - ANSWER-•Marketing
•Legal Council
•Human Resources
•IT
Who is the top person in PR and who should that person report to? - ANSWER-CCO
should report to CEO
Business to business (B2B) - ANSWER-The relationship between a business and other
businesses.
Business to consumer (B2C) - ANSWER-The relationship between a business and the
end users or consumers of its product or services.
Communal relationships - ANSWER-Relationships in which each party gives benefits to
the other and a primary motivation for each is the other's benefit.
Controlled media - ANSWER-Channels of communication that allow public relations
practitioners to write, edit, produce and distribute messages as they see fit
Corporate social responsibility (CSR) - ANSWER-Companies' commitment of resources
to benefit the welfare of their workforce, local communities, society at large and the
environment.
CORRECT ANSWERS
Accredited Business Communicator (ABC) - ANSWER-Credential awarded by IAbc to
recognize communicators who have reached a globally accepted standard of
knowledge and proficiency in their chosen field.
Accredited in Public Relations (APR) - ANSWER-Credential awarded by PRsA and
other UAb affiliates to those who have demonstrated competency in the knowledge,
skills and abilities required to practice public relations effectively.
Authenticity - ANSWER-The degree to which one communicates reliably, accurately
and true to his or her own character and the character of the organization that he or she
represents.
Conversational Voice - ANSWER-An authentic, engaging and natural style of
communication that publics perceive to be personable.
Crowdsource - ANSWER-To obtain information or input into a particular task or project
by enlisting the services of a number of people, either paid or unpaid, typically via the
internet.
Deontological Ethics - ANSWER-System of decision-making that focuses on the moral
principles of duty and rules.
Distributed Public Relations - ANSWER-Intentional practice of sharing public relations
responsibilities among a broad cross section of an organization's members or
employees, particularly in an online context.
Dominant Coalition - ANSWER-Group of people with the greatest influence in
determining how an organization operates and pursues its mission.
Ethics - ANSWER-Moral principles that govern a person's or group's behavior.
Flaming - ANSWER-Hostile communication among internet users.
Feedback - ANSWER-Information returned from the environment in response to an
organization's action or communication that can be used for continuous adjustment and
improvement of the organization.
, General Public - ANSWER-A nonspecific term referring to everyone in the world,
making the concept rather meaningless in strategic communication and relationship
building.
Integrated Communications - ANSWER-All channels of communication about a
company or brand working together to create a cohesive message
Listening - ANSWER-Deliberately paying attention to and processing what others are
communicating. In public relations and organizational communication, this means
processing feedback.
Management Function - ANSWER-Part of an organization involved in its overall
leadership and decision-making, guiding how the organization operates in its
environment, rather than merely following the instructions of others.
Word-of-mouth promotion - ANSWER-Passing of information and recommendations
from person to person.
Difference between nonprofits and companies - ANSWER-Nonprofits don't distribute a
profit to private individuals (such as owners or investors); instead, they use all
available revenue to serve the public interest in some way.
What departments is it common for PR to work with - ANSWER-•Marketing
•Legal Council
•Human Resources
•IT
Who is the top person in PR and who should that person report to? - ANSWER-CCO
should report to CEO
Business to business (B2B) - ANSWER-The relationship between a business and other
businesses.
Business to consumer (B2C) - ANSWER-The relationship between a business and the
end users or consumers of its product or services.
Communal relationships - ANSWER-Relationships in which each party gives benefits to
the other and a primary motivation for each is the other's benefit.
Controlled media - ANSWER-Channels of communication that allow public relations
practitioners to write, edit, produce and distribute messages as they see fit
Corporate social responsibility (CSR) - ANSWER-Companies' commitment of resources
to benefit the welfare of their workforce, local communities, society at large and the
environment.
