PUR 3000 Exam Questions with
Verified Answers
1. Microsoft CEO Satya Nadella's comment on the pay levels for female employees was
a major mistake because ________.
A) the information he used was outdated
C) it revealed his insensitivity to the issue
B) the comment applied only to managers
D) Nadella's wife was a company employee - ANSWER-C
2. ________ is a front-line responsibility of public relations.
A) Litigation publicity
C) Reputation management
B) Motivation management
D) Heuristic argumentation - ANSWER-C
3. First and foremost, the public relations practitioner is _______________.
A) a professional communicator.
C) a supervisor who depends on email to communicate.
B) respected by management.
D) a trusted adviser. - ANSWER-A
4. What does the theory of cognitive dissonance mean?
A) People tend to avoid information opposed to their own points of view.
B) People tend to seek out new information to decrease their dissonance.
C) People tend to seek out information that supports their own attitudes.
D) People tend to make social judgments about new information. - ANSWER-A
5. Characteristics that influence attitudes include all of the following EXCEPT ________.
A) religion
C) education
B) social class
D) heredity - ANSWER-D
6. Similar to other top-level managers, public relations managers need to be able to
________.
A) plan and budget
C) write Twitter posts
B) make media statements
D) pitch stories to journalists - ANSWER-A
,7. In order to practice public relations, one must understand public opinion and know
how to change it.
A) True
B) False - ANSWER-A
8. As a general rule, those who study public opinion recognize that ________.
A) it is easy to move people toward a strong opinion
B) it is difficult to move people toward a strong opinion
C) it is easy to move people toward a weak opinion
D) it is difficult to move them away from a weak opinion - ANSWER-B
9. Which of the following is MOST critical to the communication process?
A) to send as many messages as you can
C) to take in information
B) to make oneself understood by others
D) to impart ideas - ANSWER-B
9. Which of the following is MOST critical to the communication process?
A) to send as many messages as you can
C) to take in information
B) to make oneself understood by others
D) to impart ideas - ANSWER-B
10. Which of the following is NOT one of the types of "evidence" that will persuade?
A) facts
C) personalizing
B) emotions
D) activity - ANSWER-D
11. Public opinion is both an elusive and fragile commodity. A) True
B) False - ANSWER-A
12. If your parents have owned only SUVs since you can recall, when you go to
purchase your first vehicle as a new parent, it is likely that you will first consider buying
an SUV because your attitude has been influenced most by ________ characteristics.
A) cultural
C) parental
B) familial
D) social class - ANSWER-B
13. Typical goals for communication include ________.
A) to command attention
C) to inform and persuade
B) to challenge accepted precepts
, D) to outcompete other communicators - ANSWER-C
14. The boundary role concept ________.
A) is an example of an upper management theory
B) shows how public relations practitioners have one foot inside and one foot outside
the organization
C) does not show how important the public relations function can be in building
relationships inside and outside an organization
D) does not show how public relations practitioners have one foot inside and one foot
outside the organization - ANSWER-B
15. The study of what words really mean is called ________.
A) dictation
C) transmission
B) semantics
D) adaptation - ANSWER-B
16. Once opinions become strong enough, they can lead people to take behavioral or
verbal action.
A) True
B) False - ANSWER-A
17. These days, CEOs need public relations counsel in order to effectively promote their
organizations.
A) True
B) False - ANSWER-A
18. Which communication goal relates to educating a particular public?
A) to build mutual understanding
C) to persuade
B) to motivate
D) to inform - ANSWER-D
In a society overwhelmed by communications, what is the communicator's main
challenge?
A) not to lie
B) to come across as personable to the general public and media
C) to cut through communications that come from many sources to deliver an argument
that is persuasive, believable, and actionable
D) to improve the public perception of the company in every interaction - ANSWER-C
The fundamental mandate of PR is ___________, and its focus is
____________________
A) good will; building trust
Verified Answers
1. Microsoft CEO Satya Nadella's comment on the pay levels for female employees was
a major mistake because ________.
A) the information he used was outdated
C) it revealed his insensitivity to the issue
B) the comment applied only to managers
D) Nadella's wife was a company employee - ANSWER-C
2. ________ is a front-line responsibility of public relations.
A) Litigation publicity
C) Reputation management
B) Motivation management
D) Heuristic argumentation - ANSWER-C
3. First and foremost, the public relations practitioner is _______________.
A) a professional communicator.
C) a supervisor who depends on email to communicate.
B) respected by management.
D) a trusted adviser. - ANSWER-A
4. What does the theory of cognitive dissonance mean?
A) People tend to avoid information opposed to their own points of view.
B) People tend to seek out new information to decrease their dissonance.
C) People tend to seek out information that supports their own attitudes.
D) People tend to make social judgments about new information. - ANSWER-A
5. Characteristics that influence attitudes include all of the following EXCEPT ________.
A) religion
C) education
B) social class
D) heredity - ANSWER-D
6. Similar to other top-level managers, public relations managers need to be able to
________.
A) plan and budget
C) write Twitter posts
B) make media statements
D) pitch stories to journalists - ANSWER-A
,7. In order to practice public relations, one must understand public opinion and know
how to change it.
A) True
B) False - ANSWER-A
8. As a general rule, those who study public opinion recognize that ________.
A) it is easy to move people toward a strong opinion
B) it is difficult to move people toward a strong opinion
C) it is easy to move people toward a weak opinion
D) it is difficult to move them away from a weak opinion - ANSWER-B
9. Which of the following is MOST critical to the communication process?
A) to send as many messages as you can
C) to take in information
B) to make oneself understood by others
D) to impart ideas - ANSWER-B
9. Which of the following is MOST critical to the communication process?
A) to send as many messages as you can
C) to take in information
B) to make oneself understood by others
D) to impart ideas - ANSWER-B
10. Which of the following is NOT one of the types of "evidence" that will persuade?
A) facts
C) personalizing
B) emotions
D) activity - ANSWER-D
11. Public opinion is both an elusive and fragile commodity. A) True
B) False - ANSWER-A
12. If your parents have owned only SUVs since you can recall, when you go to
purchase your first vehicle as a new parent, it is likely that you will first consider buying
an SUV because your attitude has been influenced most by ________ characteristics.
A) cultural
C) parental
B) familial
D) social class - ANSWER-B
13. Typical goals for communication include ________.
A) to command attention
C) to inform and persuade
B) to challenge accepted precepts
, D) to outcompete other communicators - ANSWER-C
14. The boundary role concept ________.
A) is an example of an upper management theory
B) shows how public relations practitioners have one foot inside and one foot outside
the organization
C) does not show how important the public relations function can be in building
relationships inside and outside an organization
D) does not show how public relations practitioners have one foot inside and one foot
outside the organization - ANSWER-B
15. The study of what words really mean is called ________.
A) dictation
C) transmission
B) semantics
D) adaptation - ANSWER-B
16. Once opinions become strong enough, they can lead people to take behavioral or
verbal action.
A) True
B) False - ANSWER-A
17. These days, CEOs need public relations counsel in order to effectively promote their
organizations.
A) True
B) False - ANSWER-A
18. Which communication goal relates to educating a particular public?
A) to build mutual understanding
C) to persuade
B) to motivate
D) to inform - ANSWER-D
In a society overwhelmed by communications, what is the communicator's main
challenge?
A) not to lie
B) to come across as personable to the general public and media
C) to cut through communications that come from many sources to deliver an argument
that is persuasive, believable, and actionable
D) to improve the public perception of the company in every interaction - ANSWER-C
The fundamental mandate of PR is ___________, and its focus is
____________________
A) good will; building trust
