PUR 3000 Exam 2 with Questions and
Answers
Definition of Activist - ANS-- A person who campaigns to bring about political or social
change
What is critical to success in public relations? - ANS-- Trust
What is the basis of every relationship? - ANS-- Trust
What does the loss of trust lead to? - ANS-- Loss of reputation and loss of business
What does trust outweigh? - ANS-- Product pricing
What did 70% of participants say about trust? - ANS-- They would pay more money to
support a trusted brand
Trust ensures _____? - ANS-- Customer retention and brand loyalty
What did 67% of participants agree on? - ANS-- "If a brand lets me down once, it's hard
for me to trust it enough to continue to buy it
What age demographic is most likely to engage with the brands they trust? - ANS--
Millennials
What type of brands are 71% millennials responsive to? - ANS-- Brands that engage;
brands that value their contribution and feedback
What drives brand trust? - ANS-- Repeatedly meeting consumer expectations with great
product experiences
- Meaningful innovation
- Maintaining strong value
- Consistent quality
What is trust in a brand anchored in? - ANS-- Personal experience
What can trust in a brand be increased by? - ANS-- Transparency
- Fair pricing
- Endorsement of other consumers
What is the most trusted frozen pizza brand? - ANS-- Digiorno
, What is the most trusted water bottle brand? - ANS-- Dasani
What is the most trusted cereal brand? - ANS-- Kellogs
What is the most trusted lip balm? - ANS-- Chapstick
What is the most trusted toothpaste? - ANS-- Crest
What is the most trusted deodorant / antiperspirant? - ANS-- Old Spice / Secret
How do you earn trust? - ANS-- Ethical behavior
What is the foundation of long-term business success and profitability? - ANS-- Ethical
behavior
What does employee and labor relations involve? - ANS-- Communication between
unions and management
What 2 acts must public relations practitioners comply with? - ANS-1. National Labor
Relations Act of 1935
2. Labor Management Relations Act of 1947
What did the Wagner act do? - ANS-- Created the independent, federal National Labor
Relations Board (NLRB) to administer laws governing relations between unions and
employers in the private sector
- It prohibits both unions and management from engaging in unfair labor practices
What did the Labor Management Relations Act of 1947 do? - ANS-- A.K.A Taft-Hartley
Act
- Requires companies and unions to enter collective bargaining negotiations with open
minds & with a willingness to reach an agreement
What does the noncompete clause do? - ANS-- Makes sure employees cannot use their
employer's time and facilities to develop their own separate businesses
When companies have shares that are publicly traded on the stock market, they are
_____. - ANS-- Publicly owned companies
What is the Securities Exchange Commission? - ANS-- Full information must be given
on anything that might materially affect the company's stock
- Timely disclosure is essential
- Insider trading is illegal
What does the Sarbanes-Oxley Act of 2002 say? - ANS-- The CEO and CFO of each
issuer shall prepare a statement to accompany the audit report
Answers
Definition of Activist - ANS-- A person who campaigns to bring about political or social
change
What is critical to success in public relations? - ANS-- Trust
What is the basis of every relationship? - ANS-- Trust
What does the loss of trust lead to? - ANS-- Loss of reputation and loss of business
What does trust outweigh? - ANS-- Product pricing
What did 70% of participants say about trust? - ANS-- They would pay more money to
support a trusted brand
Trust ensures _____? - ANS-- Customer retention and brand loyalty
What did 67% of participants agree on? - ANS-- "If a brand lets me down once, it's hard
for me to trust it enough to continue to buy it
What age demographic is most likely to engage with the brands they trust? - ANS--
Millennials
What type of brands are 71% millennials responsive to? - ANS-- Brands that engage;
brands that value their contribution and feedback
What drives brand trust? - ANS-- Repeatedly meeting consumer expectations with great
product experiences
- Meaningful innovation
- Maintaining strong value
- Consistent quality
What is trust in a brand anchored in? - ANS-- Personal experience
What can trust in a brand be increased by? - ANS-- Transparency
- Fair pricing
- Endorsement of other consumers
What is the most trusted frozen pizza brand? - ANS-- Digiorno
, What is the most trusted water bottle brand? - ANS-- Dasani
What is the most trusted cereal brand? - ANS-- Kellogs
What is the most trusted lip balm? - ANS-- Chapstick
What is the most trusted toothpaste? - ANS-- Crest
What is the most trusted deodorant / antiperspirant? - ANS-- Old Spice / Secret
How do you earn trust? - ANS-- Ethical behavior
What is the foundation of long-term business success and profitability? - ANS-- Ethical
behavior
What does employee and labor relations involve? - ANS-- Communication between
unions and management
What 2 acts must public relations practitioners comply with? - ANS-1. National Labor
Relations Act of 1935
2. Labor Management Relations Act of 1947
What did the Wagner act do? - ANS-- Created the independent, federal National Labor
Relations Board (NLRB) to administer laws governing relations between unions and
employers in the private sector
- It prohibits both unions and management from engaging in unfair labor practices
What did the Labor Management Relations Act of 1947 do? - ANS-- A.K.A Taft-Hartley
Act
- Requires companies and unions to enter collective bargaining negotiations with open
minds & with a willingness to reach an agreement
What does the noncompete clause do? - ANS-- Makes sure employees cannot use their
employer's time and facilities to develop their own separate businesses
When companies have shares that are publicly traded on the stock market, they are
_____. - ANS-- Publicly owned companies
What is the Securities Exchange Commission? - ANS-- Full information must be given
on anything that might materially affect the company's stock
- Timely disclosure is essential
- Insider trading is illegal
What does the Sarbanes-Oxley Act of 2002 say? - ANS-- The CEO and CFO of each
issuer shall prepare a statement to accompany the audit report
