PUR 3000 Exam #1 with Complete
Solutions
What is public relations? - ANS-- relationship between a company and the publics
- reputation should be based on ethics
- tries to do things with little to no cost because when the public knows something is
paid for, people question its credibility
Why is public relations hard to define? - ANS-- because it only about 100 years old and
is still defining itself
- sometimes when we say PR, we really mean one of its functioning parts
What do we also call public relations? - ANS-- strategic communication
- mutually beneficial
- managerial function (Chief PR manager)
What is the biggest tip in PR? - ANS-tell it all, tell the truth, and tell it quickly- if you do
this then there is nothing left to tell
Who was Ivy Lee? - ANS-- hired by Rockefeller to assist with PR problems
- worked on the 1914 Colorado Fuel and Iron Strike
- came up with the Declaration of Principles
- created handouts for the press
What was the Declaration of Principles? - ANS-it was a statement created to let the
public know that they were not going to be ignored because someone needs be
responsible to and for the people
Who is the father of modern public relations? - ANS-Ivy Lee
What is another name for Ivy Lee and why? - ANS-Poison Ivy because of his brief work
with the Nazi's
What did George Creel do during WWI related to PR? - ANS-- he was hired by Wilson
to be the head of the Committee on Public Information
- created the "Four Minute Men"
What did the "Four Minute Men" do? - ANS-in 4 minutes they could have the news that
was sent from Europe into the publics hand through pamphlets, writings, speeches, etc.
, Who was Arthur Page? - ANS-he was a worker at AT&T whose main job was to tell the
customers- "we're here to serve you"
Who was Alice Beeman? - ANS-- first woman to head an association
- Council for Advancement and Support of Education (CASE)
Who was Edward L. Bernays? - ANS-- wrote the textbook Crystalizing Public Opinion
- taught the first PR course at NYU
- coined the term "public relations counsel"
What was an idea that Bernays had that wasn't accepted? - ANS-taking a test to receive
a public relations license
What is the closest thing we have to a PR test today? - ANS-some states have the
option for you to receive an accreditation in PR
Who founded the first public opinion research polls? - ANS-Gallup and Roper
Who is Joseph V. Baker? - ANS-African American who owned the first minority firm
Who is Leone Baxter? - ANS-first woman to head a PR firm
What is unique about women in public relations? - ANS-- the profession is now roughly
80% female
- men still receive higher salaries fro completion the same work
Who is Elmer Davis? - ANS-was the head of the Office of War Information
What is the Office of War Information? - ANS-- created by Roosevelt for WWII in order
to create propaganda both at home and abroad in order to help sell bonds to fund the
war
What is FPRA? - ANS-the first public relations firm created in 1938 by John Dillin
What does FRPA stand for now? - ANS-Florida Public Relations Association
What PR idea was started during the Roosevelt Era? - ANS-the use of paid advertising
for public relations in the war effort
Why was the use of paid advertising so different? - ANS-because you typically want the
news and media covering stories in PR because the stories are more reliable and
cheaper this way
What is the most popular paid for advertising in PR? - ANS-institutional ads
Solutions
What is public relations? - ANS-- relationship between a company and the publics
- reputation should be based on ethics
- tries to do things with little to no cost because when the public knows something is
paid for, people question its credibility
Why is public relations hard to define? - ANS-- because it only about 100 years old and
is still defining itself
- sometimes when we say PR, we really mean one of its functioning parts
What do we also call public relations? - ANS-- strategic communication
- mutually beneficial
- managerial function (Chief PR manager)
What is the biggest tip in PR? - ANS-tell it all, tell the truth, and tell it quickly- if you do
this then there is nothing left to tell
Who was Ivy Lee? - ANS-- hired by Rockefeller to assist with PR problems
- worked on the 1914 Colorado Fuel and Iron Strike
- came up with the Declaration of Principles
- created handouts for the press
What was the Declaration of Principles? - ANS-it was a statement created to let the
public know that they were not going to be ignored because someone needs be
responsible to and for the people
Who is the father of modern public relations? - ANS-Ivy Lee
What is another name for Ivy Lee and why? - ANS-Poison Ivy because of his brief work
with the Nazi's
What did George Creel do during WWI related to PR? - ANS-- he was hired by Wilson
to be the head of the Committee on Public Information
- created the "Four Minute Men"
What did the "Four Minute Men" do? - ANS-in 4 minutes they could have the news that
was sent from Europe into the publics hand through pamphlets, writings, speeches, etc.
, Who was Arthur Page? - ANS-he was a worker at AT&T whose main job was to tell the
customers- "we're here to serve you"
Who was Alice Beeman? - ANS-- first woman to head an association
- Council for Advancement and Support of Education (CASE)
Who was Edward L. Bernays? - ANS-- wrote the textbook Crystalizing Public Opinion
- taught the first PR course at NYU
- coined the term "public relations counsel"
What was an idea that Bernays had that wasn't accepted? - ANS-taking a test to receive
a public relations license
What is the closest thing we have to a PR test today? - ANS-some states have the
option for you to receive an accreditation in PR
Who founded the first public opinion research polls? - ANS-Gallup and Roper
Who is Joseph V. Baker? - ANS-African American who owned the first minority firm
Who is Leone Baxter? - ANS-first woman to head a PR firm
What is unique about women in public relations? - ANS-- the profession is now roughly
80% female
- men still receive higher salaries fro completion the same work
Who is Elmer Davis? - ANS-was the head of the Office of War Information
What is the Office of War Information? - ANS-- created by Roosevelt for WWII in order
to create propaganda both at home and abroad in order to help sell bonds to fund the
war
What is FPRA? - ANS-the first public relations firm created in 1938 by John Dillin
What does FRPA stand for now? - ANS-Florida Public Relations Association
What PR idea was started during the Roosevelt Era? - ANS-the use of paid advertising
for public relations in the war effort
Why was the use of paid advertising so different? - ANS-because you typically want the
news and media covering stories in PR because the stories are more reliable and
cheaper this way
What is the most popular paid for advertising in PR? - ANS-institutional ads
