Advertising
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any PAID form of NON personal communication
a basic and distinctive mode of expression
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style
Retail Tricks of the Trade: Color
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red/yellow: impulse buy
green/blue: smoothing
__________ have shifted the balance of power between retailers and producers.
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Megaretailers
MB: mixed bundling
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individual items are also available separately
straight extention
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sell the same product in the new market
An intermediary with legal authority to act on behalf of the manufacturer - typically
does not take ownership of goods
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Agent or broker
existing product category, new brand name
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multibrands
PC: pure components
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no bundling
Transactional Utility
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Quality of the deal
Disintermediation
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, the cutting out of marketing channel intermediaries by
product or service producers or the displacement of
traditional resellers by radical new types of intermediaries
T or F about growth stage
Companies face atrade-off between high market share and high profits.
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T
Channels for Consumer Products
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1. direct channel
2. retailer channel (car dealership)
3. wholesaler channel
4. agent/broker channel
A temporary period of unusually high sales driven by consumer enthusiasm and
immediate product or brand popularity is calleda(n) __________.
Give this one a try later!
Give this one a try later!
any PAID form of NON personal communication
a basic and distinctive mode of expression
Give this one a try later!
style
Retail Tricks of the Trade: Color
,Give this one a try later!
red/yellow: impulse buy
green/blue: smoothing
__________ have shifted the balance of power between retailers and producers.
Give this one a try later!
Megaretailers
MB: mixed bundling
Give this one a try later!
individual items are also available separately
straight extention
Give this one a try later!
sell the same product in the new market
An intermediary with legal authority to act on behalf of the manufacturer - typically
does not take ownership of goods
,Give this one a try later!
Agent or broker
existing product category, new brand name
Give this one a try later!
multibrands
PC: pure components
Give this one a try later!
no bundling
Transactional Utility
Give this one a try later!
Quality of the deal
Disintermediation
Give this one a try later!
, the cutting out of marketing channel intermediaries by
product or service producers or the displacement of
traditional resellers by radical new types of intermediaries
T or F about growth stage
Companies face atrade-off between high market share and high profits.
Give this one a try later!
T
Channels for Consumer Products
Give this one a try later!
1. direct channel
2. retailer channel (car dealership)
3. wholesaler channel
4. agent/broker channel
A temporary period of unusually high sales driven by consumer enthusiasm and
immediate product or brand popularity is calleda(n) __________.
Give this one a try later!
