Feature Fatigue
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occurs when consumers give more weight to capability and less weight to
usability before use than after use
Product Bundling
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sale of two or more separate products in one package
Crowdfunding
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a way to gather an online community of supporters to financially rally
around a specific project that is unlikely to get resources from traditional
sources such as banks
Price Fixing
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a conspiracy among firms to set prices for a product (illegal under Sherman
Act)
Shrinkflation
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reducing the package content without changing package size or increasing
the package price
Usage Rate
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quantity consumer or patronage- store visits- during a specific period
(frequency marketing focuses on usage rate)
,Promotional Allowance
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cash payments or an extra amount of "free goods" awarded sellers in the
marketing channel for undertaking certain advertising or selling activities to
promote a product
Barter
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practice of exchanging products & services for other products & services
rather than for money
Brand Name
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any word, device (design, sound, shape, or color), or combination of these
used to distinguish a seller's products or services
Seasonal Discounts
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, encourages buyers to stock inventory earlier than their normal demand
would require
Demand-Oriented Pricing Approaches
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weigh factors underlying expected customer tastes & preferences more
heavily than factors such as cost, profit, & comp. when selecting a price
level
Market Share
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ratio of the firm's sales revenues or unit sales to those of the industry
(competitors + the firm itself); the objective is often pursued when the
industry sales or relatively flat or declining
80/20 Rule
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a concept that suggests 80% of a firm's sales are obtained from 20% of its
customers
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occurs when consumers give more weight to capability and less weight to
usability before use than after use
Product Bundling
Give this one a try later!
sale of two or more separate products in one package
Crowdfunding
,Give this one a try later!
a way to gather an online community of supporters to financially rally
around a specific project that is unlikely to get resources from traditional
sources such as banks
Price Fixing
Give this one a try later!
a conspiracy among firms to set prices for a product (illegal under Sherman
Act)
Shrinkflation
Give this one a try later!
reducing the package content without changing package size or increasing
the package price
Usage Rate
Give this one a try later!
quantity consumer or patronage- store visits- during a specific period
(frequency marketing focuses on usage rate)
,Promotional Allowance
Give this one a try later!
cash payments or an extra amount of "free goods" awarded sellers in the
marketing channel for undertaking certain advertising or selling activities to
promote a product
Barter
Give this one a try later!
practice of exchanging products & services for other products & services
rather than for money
Brand Name
Give this one a try later!
any word, device (design, sound, shape, or color), or combination of these
used to distinguish a seller's products or services
Seasonal Discounts
Give this one a try later!
, encourages buyers to stock inventory earlier than their normal demand
would require
Demand-Oriented Pricing Approaches
Give this one a try later!
weigh factors underlying expected customer tastes & preferences more
heavily than factors such as cost, profit, & comp. when selecting a price
level
Market Share
Give this one a try later!
ratio of the firm's sales revenues or unit sales to those of the industry
(competitors + the firm itself); the objective is often pursued when the
industry sales or relatively flat or declining
80/20 Rule
Give this one a try later!
a concept that suggests 80% of a firm's sales are obtained from 20% of its
customers
