CONSUMER BEHAVIOUR SOLOMON 9TH
EDITION STUDY GUIDE TEST BANK 2026
QUESTIONS WITH SOLUTIONS GRADED A+
◉ *Of the four Ps of the marketing mix, price includes ________. *
A) payment methods
B) public relations
C) warranties
D) distribution centers
E) packaging. Answer: A) payment methods
◉ *The focus of the ________ was to sell more of what the
manufacturing department was able to produce.*
A) marketing concept
B) selling concept
C) product concept
D) production concept
E) market orientation. Answer: B) selling concept
,◉ *Those in favor of socially responsible marketing call on marketers to
adopt the societal marketing concept, which requires marketers to
________.*
A) minimize production costs in order to offer the product at the lowest
price possible
B) aggressively market all products to all segments of society
C) track customer preferences via the Internet to improve customer
research databases
D) fulfill the needs of the target audience in ways that improve society
as a whole, while fulfilling the objectives of the organization
E) lobby for government regulation of their industries. Answer: D) fulfill
the needs of the target audience in ways that improve society as a whole,
while fulfilling the objectives of the organization
◉ *Marketing and consumer behavior stem from the ________, which
maintains that the essence of marketing is satisfying consumers' needs,
creating value and retaining customers.*
A) production concept
B) product concept
C) selling concept
D) societal concept
E) marketing concept. Answer: E) marketing concept
, ◉ *An example of a company that applied the production concept in the
early twentieth century is ________. *
A) Google
B) Microsoft
C) Ford
D) General Motors
E) Apple. Answer: C) Ford
◉ *The process and tools used to study consumer behavior are
characterized by the term ________. *
A) data analysis
B) data collection
C) consumer research
D) marketing communication
E) consumer complexes. Answer: C) consumer research
◉ *Packaging and warranties are elements of which of the four Ps? *
A) price
EDITION STUDY GUIDE TEST BANK 2026
QUESTIONS WITH SOLUTIONS GRADED A+
◉ *Of the four Ps of the marketing mix, price includes ________. *
A) payment methods
B) public relations
C) warranties
D) distribution centers
E) packaging. Answer: A) payment methods
◉ *The focus of the ________ was to sell more of what the
manufacturing department was able to produce.*
A) marketing concept
B) selling concept
C) product concept
D) production concept
E) market orientation. Answer: B) selling concept
,◉ *Those in favor of socially responsible marketing call on marketers to
adopt the societal marketing concept, which requires marketers to
________.*
A) minimize production costs in order to offer the product at the lowest
price possible
B) aggressively market all products to all segments of society
C) track customer preferences via the Internet to improve customer
research databases
D) fulfill the needs of the target audience in ways that improve society
as a whole, while fulfilling the objectives of the organization
E) lobby for government regulation of their industries. Answer: D) fulfill
the needs of the target audience in ways that improve society as a whole,
while fulfilling the objectives of the organization
◉ *Marketing and consumer behavior stem from the ________, which
maintains that the essence of marketing is satisfying consumers' needs,
creating value and retaining customers.*
A) production concept
B) product concept
C) selling concept
D) societal concept
E) marketing concept. Answer: E) marketing concept
, ◉ *An example of a company that applied the production concept in the
early twentieth century is ________. *
A) Google
B) Microsoft
C) Ford
D) General Motors
E) Apple. Answer: C) Ford
◉ *The process and tools used to study consumer behavior are
characterized by the term ________. *
A) data analysis
B) data collection
C) consumer research
D) marketing communication
E) consumer complexes. Answer: C) consumer research
◉ *Packaging and warranties are elements of which of the four Ps? *
A) price
