PUR 3000 EXAM 1 UF QUESTIONS
AND CORRECT ANSWERS
Accredited Business Communicator (ABC)
credential awarded by IABC to recognize communicators who have reached a
globally accepted standard of knowledge and proficiency in their chosen field
Accredited in Public Relations (APR)
Credential awarded by PRSA and other UAB affiliates to those who have
demonstrated competency in the knowledge, skills and abilities required to
practice public relations effectively
authenticity
the degree to which one communicates reliably, accurately and true to his or her
own character and the character of the organization that he or she represents
conversational voice
,an authentic, engaging and natural style of communication that publics perceive
to be personable
crowdsource
obtain (information or input into a particular task or project) by enlisting the
services of a number of people, either paid or unpaid, typically via the Internet.
Deontological Ethics
system of decision-making that focuses on the moral principles of duty and rules
Distributed public relations
intentional practice of sharing public relations responsibilities among a broad
cross section of an organization's members or employees, particularly in an online
context
dominant coalition
group of people with the greatest influence in determining how an organization
operates and pursues its mission
Ethics
,moral principles that govern a person's or group's behavior
Feedback
information returned from the environment in response to an organizations action
or communication that can be used for continuous adjustment and improvement
of the orginization
Flaming
hostile communication among internet users
General Public
a nonspecific term referring to everyone in the world, making the concept rather
meaningless in strategic communication and relationship building
integrated communication
communicating with publics consistently across organizational functions including
public relations, advertising, marketing, and customer service
Listening
, deliberately paying attention to and processing what others are communicating.
In public relations and organizational communication, this means processing
feedback
Management function
part of an organization involved in its overall leadership and decision-making,
guiding how the organization operates in its environment, rather than merely
following the instructions of others
Nongovernmental Organization
a group of people organized at the local, national, or international level, often
serving humanitarian functions and encouraging political participation. Many
NGOs work closely with the United Nations
Orginization
a group of people organized in pursuit of a mission, including businesses,
nonprofits, NGOs, clubs churches unions schools teams and gov agencies
Proactive
a management style that is anticipatory, change-oriented and self-initiated to
improve the organization's environment and its future
AND CORRECT ANSWERS
Accredited Business Communicator (ABC)
credential awarded by IABC to recognize communicators who have reached a
globally accepted standard of knowledge and proficiency in their chosen field
Accredited in Public Relations (APR)
Credential awarded by PRSA and other UAB affiliates to those who have
demonstrated competency in the knowledge, skills and abilities required to
practice public relations effectively
authenticity
the degree to which one communicates reliably, accurately and true to his or her
own character and the character of the organization that he or she represents
conversational voice
,an authentic, engaging and natural style of communication that publics perceive
to be personable
crowdsource
obtain (information or input into a particular task or project) by enlisting the
services of a number of people, either paid or unpaid, typically via the Internet.
Deontological Ethics
system of decision-making that focuses on the moral principles of duty and rules
Distributed public relations
intentional practice of sharing public relations responsibilities among a broad
cross section of an organization's members or employees, particularly in an online
context
dominant coalition
group of people with the greatest influence in determining how an organization
operates and pursues its mission
Ethics
,moral principles that govern a person's or group's behavior
Feedback
information returned from the environment in response to an organizations action
or communication that can be used for continuous adjustment and improvement
of the orginization
Flaming
hostile communication among internet users
General Public
a nonspecific term referring to everyone in the world, making the concept rather
meaningless in strategic communication and relationship building
integrated communication
communicating with publics consistently across organizational functions including
public relations, advertising, marketing, and customer service
Listening
, deliberately paying attention to and processing what others are communicating.
In public relations and organizational communication, this means processing
feedback
Management function
part of an organization involved in its overall leadership and decision-making,
guiding how the organization operates in its environment, rather than merely
following the instructions of others
Nongovernmental Organization
a group of people organized at the local, national, or international level, often
serving humanitarian functions and encouraging political participation. Many
NGOs work closely with the United Nations
Orginization
a group of people organized in pursuit of a mission, including businesses,
nonprofits, NGOs, clubs churches unions schools teams and gov agencies
Proactive
a management style that is anticipatory, change-oriented and self-initiated to
improve the organization's environment and its future
