PUR 3000 EXAM 1 UF QUESTIONS AND ANSWERS
2026
General public relations data
Organizations spend around $141 billion a year
on public relations functions
• Money magazine recently ranked "Public
Relations Specialist" as the #20 best career in
America
• 22.61% growth rate; $84,567 average salary.
Public Relations
any activity designed to create a favorable image of a business, its products, or its
policies
Components/functions of public relations
Community relations
• Counseling
• Crisis management
,• Development/fundraising
• Employee/member communications (with HR)
• Financial or investor relations
• Government affairs
• Graphics - desk top publishing
• Image consulting/image making/image
restoration
• Reputation management
Words that would have to be included in any almost anyone's definition of
public relations
Management function - deliberate and planned,
persuasive and advocacy
• Relationships
• Research, strategic, evaluation
• Communication - all types, especially two-way
• Advocacy
• Public interest - ethics
• Continual process
• Solve problems
• Performance - bottom line
, What are public relations contributions to the bottom line?
Develops goodwill between an organisation and its various publics using mass
communication
Public relations as a process (RACE).
The public relations process can be described with the RACE acronym: Research,
Action, Communication, and Evaluation. The process is a constant cycle; feedback
and program adjustment are integral components of the overall process.
Other terms for public relations, both positive and those less flattering.
corporate relations, investor relations, public affairs, mktg comm, global comm,
public and community relations, external affairs (91
Essential abilities and qualities of public relations professionals.
writing, research, planning, problem-solving, business competence
Basic field of public relations information such as levels, basic salary information,
what influences salaries.
It all depends on region, title, type of organization, job classification, technical or
managerial. National average for all practitioners is
2026
General public relations data
Organizations spend around $141 billion a year
on public relations functions
• Money magazine recently ranked "Public
Relations Specialist" as the #20 best career in
America
• 22.61% growth rate; $84,567 average salary.
Public Relations
any activity designed to create a favorable image of a business, its products, or its
policies
Components/functions of public relations
Community relations
• Counseling
• Crisis management
,• Development/fundraising
• Employee/member communications (with HR)
• Financial or investor relations
• Government affairs
• Graphics - desk top publishing
• Image consulting/image making/image
restoration
• Reputation management
Words that would have to be included in any almost anyone's definition of
public relations
Management function - deliberate and planned,
persuasive and advocacy
• Relationships
• Research, strategic, evaluation
• Communication - all types, especially two-way
• Advocacy
• Public interest - ethics
• Continual process
• Solve problems
• Performance - bottom line
, What are public relations contributions to the bottom line?
Develops goodwill between an organisation and its various publics using mass
communication
Public relations as a process (RACE).
The public relations process can be described with the RACE acronym: Research,
Action, Communication, and Evaluation. The process is a constant cycle; feedback
and program adjustment are integral components of the overall process.
Other terms for public relations, both positive and those less flattering.
corporate relations, investor relations, public affairs, mktg comm, global comm,
public and community relations, external affairs (91
Essential abilities and qualities of public relations professionals.
writing, research, planning, problem-solving, business competence
Basic field of public relations information such as levels, basic salary information,
what influences salaries.
It all depends on region, title, type of organization, job classification, technical or
managerial. National average for all practitioners is
