strategic plans - Answers carefully crafted set of steps that company intends to follow to be successful
franchising - Answers organization grants the right to use its brand name, products, and processes to
other organizations in exchange for an up-front payment & a percentage of franchisees' revenue
economies of scale - Answers cost advantage created when a company can produce a good/service at
a lower per unit price due to producing good/service in large quantities
strategic ploy - Answers specific move designed to outwit/trick competitors
strategy as perspective - Answers how executives interpret the competitive landscape around them
business model - Answers describes process through which company hopes to earn profits
strategy as pattern - Answers extent to which company's actions over time are consistent
nonrealized strategy - Answers parts of intended plan that are abandoned
realized strategy - Answers plan of action that organization actually follows
emergent strategy - Answers unplanned direction that arises in response to unexpected opportunities
& challenges
strategy as position - Answers company's place in industry relative to its competitors
strategic management - Answers examines how actions & events involving top executives, firms, &
industries influence a company's success/failure
intended strategy - Answers plan that an organization hopes to execute
deliberate strategy - Answers parts of intended plan that organization continues to pursue over time
vision statement - Answers what the organization hopes to become in the future
mission statement - Answers reasons for an organization's existence
Characteristics of vision statement - Answers state aspirations for org's future
sets standard for employees to work toward
inspires the org's members
Characteristics of mission statement - Answers captures past & present elements of the org
explains to stakeholders role of org in society
answers question 'who are we'
goals - Answers narrower aims that organizations pursue to serve their visions and missions
The mission statement & vision statement should (fill in blank) for the org - Answers work to present
unified message
Non-profit org has a (fill in blank) statement to 'make this the last generation' of individuals affected
w/ disease. The same org has a (fill in blank) statement to 'provide services & support for families
affected' by disease - Answers vision
mission
To accomplish vision & mission, an org needs to create - Answers goals
An org's goals should have narrower focus than mission & vision & offer (fill in blank) to employees. A
useful technique to create effective goals is using (fill in blank) terminology - Answers clear guidance
SMART
SMART acronym - Answers specific
measurable
aggressive
time-bound
realistic
organizational performance - Answers how well an organization is doing at reaching its vision,
mission, and goals
performance measure - Answers metric such as profits, stock price, and sales along which
organizations can be gauged
performance referent - Answers benchmark such as the industry average that is used to make sense
of an organization's standing along a performance measure
balanced scorecard - Answers approach to assessing performance that targets managers' attention on
four areas: (1) financial, (2) customer, (3) internal business process, and (4) learning and growth
triple bottom line - Answers approach to assessing performance that emphasizes the concerns of
people (social responsibility) and the planet (environmental sustainability) in addition to profit
icons - Answers CEOs who possess both fame and strong reputation
scoundrels - Answers CEOs who display high levels of relative fame but low levels of reputation
hidden gems - Answers CEOs who lack fame but possess positive reputations