Competitive Strategies - Answers
Industry life cycle - Answers Introduction, Growth, Maturity, Decline
Introduction - Answers - Low growth
- Few segments
- High focus on product design
- Low emphasis on process design
- Focus on R&D
- Try to grow market awareness
Growth - Answers - Very large growth
- Some segments
- Increasing intensity of competition
- High focus on product design
- Low to moderate emphasis on process design
- Focus on sales and marketing
- Try to create consumer demand
Maturity - Answers - Low to moderate growth
- Many segments
- Very intense competition
- Low to moderate focus on product design
- High emphasis on process design
- Focus on production
- Trying to defend market share and extend product life cycle
Decline - Answers - Negative growth
- Few segments
- Changing competition
- Low focus on product design
- Low emphasis on process design
- Focus on general management and finance
- Try to consolidate, maintain, harvest, or exit
Competition - Answers Focus on future objectives, current strategy, assumptions, and capabilities
Competitors - Answers Firms operating in the same markets, offering similar products, and targeting
the same consumers
Competitive dynamics - Answers - competitive activities amongst similar competitors.
- The new competitive actions and responses from competitors.
Competitor Dynamic characteristics - Answers - Competitor Analysis
- Drivers of competitive behavior
- Interfirm rivalry
- Outcomes
Competitor Analysis - Answers - Market Commonality: The extent to which competitors are vying for
the same consumers or same markets.
- Resource Similarity: The extent to which rivals draw from the same types of strategic resources.
Drivers of Competitive Behavior - Answers - Awareness: The extent to which competitors recognize
their mutual interdependence
- Motivation: Firm's incentive to take action or respond to a competitor's attack
- Capability: Role and market position of a competitor
Interfirm rivalry - Answers - likelihood of attack: increases with lower market commonality and lower
resource similarity
- likelihood of response: Increases with a higher market commonality and higher resource similarity
Competitive Actions - Answers Tactical and Strategic
Tactical - Answers - Price cutting