DIGITAL MARKETING EXAM 2
QUESTIONS & VERIFIED CORRECT
ANSWERS PASSED 100%
Backlinks to a website fit into one of the following categories, except
- manufactured
- editorial
- neighborhood
- manual - Correct Answer ✔✔ neighborhood
An editorial link is:
- a link created voluntarily by another website owner because he/she values the
website's content
- a link created in a quid pro quo agreement with another website owner
- a link created by submitting one's own site to a directory or local business archive
- a link created by a newspaper editor - Correct Answer ✔✔ a link created voluntarily by
another website owner because he/she values the website's content
Links a webmaster puts on a page because they like the page's content is classified as
a(n) _____ link.
expertise
manufactured
manual
editorial - Correct Answer ✔✔ editorial
Backlinks created by a webmaster without any third-party approval is a(n) _____ link.
manufactured
editorial
expertise
manual - Correct Answer ✔✔ manufactured
Backlinks one earns through direct effort, but require a third party to approve it is a(n)
_____ link.
expertise
editorial
,manual
manufactured - Correct Answer ✔✔ manual
Of the following backlinks, the one with the lowest value in terms of search rankings is
the _____ link.
manual
manufactured
expertise
editorial - Correct Answer ✔✔ manufactured
__________ links are links that are constructed by the webmaster without any third-
party approval. For example, one could find a blog with an open comments section, and
include a link in a comment on the blog. In general, the easier a link is to obtain or build,
the less valuable it is from a rankings standpoint. - Correct Answer ✔✔ Manufactured
__________ links are links given spontaneously by another webmaster because they
like the page's content. These links are pure endorsements and will improve a page's
rankings on any search engine. - Correct Answer ✔✔ Editorial
The steps of content marketing below into the correct order: - Correct Answer ✔✔ 1)
Creation
2) Distribution
3) Conversion
When creating content, you should make sure it has: - Correct Answer ✔✔ Objectives
True or False: You can create lots of content from one piece of content. - Correct
Answer ✔✔ True
What does a content calendar do?
- It maps out the topics and content created on specific days.
- It shows what days of the week are best to post.
- It helps keep managers organized so they don't miss business meetings.
- It informs customers when businesses post. - Correct Answer ✔✔ It maps out the
topics and content created on specific days.
Think beyond the:
Numbers
Deadline
Business
Normal - Correct Answer ✔✔ Normal
Consider this hyperlink: <a href="http://jane.com">Fashion deals</a>. What is the
descriptive term for the phrase "Fashion deals" within the context of this link?
, Anchor Text
HTML marker
Internet browser
Link address
URL descriptor - Correct Answer ✔✔ Anchor Text
Consider two competing websites with equal link numbers. Website A obtained all links
between January 2016 and January 2017, while Website B steadily gained links from
January 2016 to now. Which one is expected to have a higher current ranking for a
search equally relevant to both sites?
- Website A, due to its faster initial link accumulation.
- Website B, due to its sustained link freshness.
- Both would rank equally, and Google would randomly determine their positions.
- Neither, as Google ignores the age of links.
- Website A, due to legacy rankings. - Correct Answer ✔✔ Website B, due to its
sustained link freshness.
You've launched a press release which has attracted several news outlets to write about
your company, resulting in links back to your website. What type of links would these be
considered?
Manual links
No follow links
Manufactured links
Reciprocal links
Editorial links - Correct Answer ✔✔ Editorial links
How does content marketing differ from traditional advertising?
Content marketing is only applicable to online businesses.
Advertising content is more resource-intensive to create.
Content marketing is illegal if it involves paid distribution.
Content marketing aims to attract audiences based on its inherent value.
Content marketing cannot include calls to action. - Correct Answer ✔✔ Content
marketing aims to attract audiences based on its inherent value.
In the context of SEO, what does the term "editorial link" mean?
- A link created as a part of a mutual agreement with another website owner.
- A link that automatically redirects users to an alternative page.
QUESTIONS & VERIFIED CORRECT
ANSWERS PASSED 100%
Backlinks to a website fit into one of the following categories, except
- manufactured
- editorial
- neighborhood
- manual - Correct Answer ✔✔ neighborhood
An editorial link is:
- a link created voluntarily by another website owner because he/she values the
website's content
- a link created in a quid pro quo agreement with another website owner
- a link created by submitting one's own site to a directory or local business archive
- a link created by a newspaper editor - Correct Answer ✔✔ a link created voluntarily by
another website owner because he/she values the website's content
Links a webmaster puts on a page because they like the page's content is classified as
a(n) _____ link.
expertise
manufactured
manual
editorial - Correct Answer ✔✔ editorial
Backlinks created by a webmaster without any third-party approval is a(n) _____ link.
manufactured
editorial
expertise
manual - Correct Answer ✔✔ manufactured
Backlinks one earns through direct effort, but require a third party to approve it is a(n)
_____ link.
expertise
editorial
,manual
manufactured - Correct Answer ✔✔ manual
Of the following backlinks, the one with the lowest value in terms of search rankings is
the _____ link.
manual
manufactured
expertise
editorial - Correct Answer ✔✔ manufactured
__________ links are links that are constructed by the webmaster without any third-
party approval. For example, one could find a blog with an open comments section, and
include a link in a comment on the blog. In general, the easier a link is to obtain or build,
the less valuable it is from a rankings standpoint. - Correct Answer ✔✔ Manufactured
__________ links are links given spontaneously by another webmaster because they
like the page's content. These links are pure endorsements and will improve a page's
rankings on any search engine. - Correct Answer ✔✔ Editorial
The steps of content marketing below into the correct order: - Correct Answer ✔✔ 1)
Creation
2) Distribution
3) Conversion
When creating content, you should make sure it has: - Correct Answer ✔✔ Objectives
True or False: You can create lots of content from one piece of content. - Correct
Answer ✔✔ True
What does a content calendar do?
- It maps out the topics and content created on specific days.
- It shows what days of the week are best to post.
- It helps keep managers organized so they don't miss business meetings.
- It informs customers when businesses post. - Correct Answer ✔✔ It maps out the
topics and content created on specific days.
Think beyond the:
Numbers
Deadline
Business
Normal - Correct Answer ✔✔ Normal
Consider this hyperlink: <a href="http://jane.com">Fashion deals</a>. What is the
descriptive term for the phrase "Fashion deals" within the context of this link?
, Anchor Text
HTML marker
Internet browser
Link address
URL descriptor - Correct Answer ✔✔ Anchor Text
Consider two competing websites with equal link numbers. Website A obtained all links
between January 2016 and January 2017, while Website B steadily gained links from
January 2016 to now. Which one is expected to have a higher current ranking for a
search equally relevant to both sites?
- Website A, due to its faster initial link accumulation.
- Website B, due to its sustained link freshness.
- Both would rank equally, and Google would randomly determine their positions.
- Neither, as Google ignores the age of links.
- Website A, due to legacy rankings. - Correct Answer ✔✔ Website B, due to its
sustained link freshness.
You've launched a press release which has attracted several news outlets to write about
your company, resulting in links back to your website. What type of links would these be
considered?
Manual links
No follow links
Manufactured links
Reciprocal links
Editorial links - Correct Answer ✔✔ Editorial links
How does content marketing differ from traditional advertising?
Content marketing is only applicable to online businesses.
Advertising content is more resource-intensive to create.
Content marketing is illegal if it involves paid distribution.
Content marketing aims to attract audiences based on its inherent value.
Content marketing cannot include calls to action. - Correct Answer ✔✔ Content
marketing aims to attract audiences based on its inherent value.
In the context of SEO, what does the term "editorial link" mean?
- A link created as a part of a mutual agreement with another website owner.
- A link that automatically redirects users to an alternative page.
