HM 344- DIGITAL MARKETING EXAM 1
QUESTIONS & VERIFIED CORRECT
ANSWERS
In the strategic digital marketing process outlined in the text, the first stage - Correct
Answer ✔✔ provides an overview of the organization and its marketing efforts
Use of native advertising, such as an ad on a news website that is designed to look like
a news headline, is a type of - Correct Answer ✔✔ promotion
The manager of Lavi's Sandwiches decides to add a symbol next to items on the the
online menu to indicate vegetarian options. This action indicates concern with which of
the basic 4 Ps of marketing? - Correct Answer ✔✔ Promotion
What are the 4 Ps of marketing? - Correct Answer ✔✔ Product, place, promotion,
pricing
Barbara finds a dress she likes on sale at a department store, but the store is out of
stock in the size and color she wants. However, she is able to go online and order the
size and color she wants at the same sale price offered in the store. The department
store is using a _____ strategy - Correct Answer ✔✔ Omni- channel
The goal of a situation analysis is to - Correct Answer ✔✔ understand the environments
in which digital marketing occurs
An organization's marketing strategy flows from its - Correct Answer ✔✔ overall
corporate strategy
A company selling surfboards and other surfing gear creates digital content designed for
customers on the West Coast. By focusing on these specific consumers, the company
is engaging in - Correct Answer ✔✔ audience segmentation
A digital marketing strategy must include a digital marketing mix, strategies to sustain
digital competitive advantage, and - Correct Answer ✔✔ a digital target market
Callie's Craft Hub posts pictures on its Instagram account of creations customers have
made with the supplies they purchased at the store. This is an example of - Correct
Answer ✔✔ a digital marketing tactic
Establishing a goal to increase website traffic by 10% would be considered a - Correct
Answer ✔✔ digital marketing strategy
QUESTIONS & VERIFIED CORRECT
ANSWERS
In the strategic digital marketing process outlined in the text, the first stage - Correct
Answer ✔✔ provides an overview of the organization and its marketing efforts
Use of native advertising, such as an ad on a news website that is designed to look like
a news headline, is a type of - Correct Answer ✔✔ promotion
The manager of Lavi's Sandwiches decides to add a symbol next to items on the the
online menu to indicate vegetarian options. This action indicates concern with which of
the basic 4 Ps of marketing? - Correct Answer ✔✔ Promotion
What are the 4 Ps of marketing? - Correct Answer ✔✔ Product, place, promotion,
pricing
Barbara finds a dress she likes on sale at a department store, but the store is out of
stock in the size and color she wants. However, she is able to go online and order the
size and color she wants at the same sale price offered in the store. The department
store is using a _____ strategy - Correct Answer ✔✔ Omni- channel
The goal of a situation analysis is to - Correct Answer ✔✔ understand the environments
in which digital marketing occurs
An organization's marketing strategy flows from its - Correct Answer ✔✔ overall
corporate strategy
A company selling surfboards and other surfing gear creates digital content designed for
customers on the West Coast. By focusing on these specific consumers, the company
is engaging in - Correct Answer ✔✔ audience segmentation
A digital marketing strategy must include a digital marketing mix, strategies to sustain
digital competitive advantage, and - Correct Answer ✔✔ a digital target market
Callie's Craft Hub posts pictures on its Instagram account of creations customers have
made with the supplies they purchased at the store. This is an example of - Correct
Answer ✔✔ a digital marketing tactic
Establishing a goal to increase website traffic by 10% would be considered a - Correct
Answer ✔✔ digital marketing strategy
