DIGITAL MARKETING FINAL EXAM
QUESTIONS & VERIFIED CORRECT
ANSWERS ALL PASSED
Which of the following is a true statement about acquisition of online customers? -
Correct Answer ✔✔ Acquisition of online customers can make use of both offline and
online techniques.
Online advertising includes: - Correct Answer ✔✔ Search ads
Internet advertising formats: - Correct Answer ✔✔ neither of the above.
Best practices for developing rich media ads include: - Correct Answer ✔✔ understand
who your target audience is and how its members use the web.
Ad serving: - Correct Answer ✔✔ is the placement of ads on websites by specialized
marketing services agencies.
Ad serving is necessary for most sites because: - Correct Answer ✔✔ both of the
above.
The technique that serves ads to Internet users based on tracking of their Internet
activities is: - Correct Answer ✔✔ behavioral advertising.
________ includes the kind of ad targeting that relies on anonymous data profiles
based on user activities. - Correct Answer ✔✔ Behavioral advertising
Predictive models can be used to: - Correct Answer ✔✔ target unidentified users based
on behaviors.
An optimized press release: - Correct Answer ✔✔ contains rich media and links to the
website.
Which is a true statement about viral marketing? - Correct Answer ✔✔ It can bring a
great deal of attention when it works.
All Internet marketing tools work equally well for acquiring new customers. - Correct
Answer ✔✔ TRUE
Display advertising formats explain the type of content that can be used in an ad. -
Correct Answer ✔✔ TRUE
QUESTIONS & VERIFIED CORRECT
ANSWERS ALL PASSED
Which of the following is a true statement about acquisition of online customers? -
Correct Answer ✔✔ Acquisition of online customers can make use of both offline and
online techniques.
Online advertising includes: - Correct Answer ✔✔ Search ads
Internet advertising formats: - Correct Answer ✔✔ neither of the above.
Best practices for developing rich media ads include: - Correct Answer ✔✔ understand
who your target audience is and how its members use the web.
Ad serving: - Correct Answer ✔✔ is the placement of ads on websites by specialized
marketing services agencies.
Ad serving is necessary for most sites because: - Correct Answer ✔✔ both of the
above.
The technique that serves ads to Internet users based on tracking of their Internet
activities is: - Correct Answer ✔✔ behavioral advertising.
________ includes the kind of ad targeting that relies on anonymous data profiles
based on user activities. - Correct Answer ✔✔ Behavioral advertising
Predictive models can be used to: - Correct Answer ✔✔ target unidentified users based
on behaviors.
An optimized press release: - Correct Answer ✔✔ contains rich media and links to the
website.
Which is a true statement about viral marketing? - Correct Answer ✔✔ It can bring a
great deal of attention when it works.
All Internet marketing tools work equally well for acquiring new customers. - Correct
Answer ✔✔ TRUE
Display advertising formats explain the type of content that can be used in an ad. -
Correct Answer ✔✔ TRUE
