DIGITAL MARKETING EXAM 1 (CH. 1-
4) (UIOWA) QUESTIONS & VALID
CORRECT ANSWERS
Pre-Web - Correct Answer ✔✔ 1970-1980s. Email. Email Marketing
Web 1.0 - Correct Answer ✔✔ 1990-2000. Read Only Web. Basic website marketing,
banner ads
Web 2.0 - Correct Answer ✔✔ 2000-2009. Social Media. User-generated content
Web 3.0 - Correct Answer ✔✔ 2010-2019. Semantic Web. Advertising based on
consumers' online behavior
Web 4.0 - Correct Answer ✔✔ 2020-Present. Symbiotic Web. Intelligent Interactions
between people and machines
Macro-Environment - Correct Answer ✔✔ Broad set of forces generally not under the
control of the marketer.
PESTEL - Correct Answer ✔✔ Political
Economic
Social
Technological
Environmental
Legal
Micro-Environement - Correct Answer ✔✔ Factors over which the organization may
have some control over
6 Factors of the Micro-Environment - Correct Answer ✔✔ Organization
Suppliers
Intermediaries
Competitors
Publics
Customers
Political - Correct Answer ✔✔ factors including foreign trade affect digital marketing
Economics - Correct Answer ✔✔ digital marketer must track fluctuations in supply and
demand
, Social - Correct Answer ✔✔ social trends can compel digital marketers to be creative
Technical - Correct Answer ✔✔ emerging technologies allow digital marketers to
provide exceptional experiences to consumers
Environmental - Correct Answer ✔✔ organizations must consider digital waste (e-
waste)
Legal - Correct Answer ✔✔ laws and regulations concerning privacy and cybersecurity
are on the rise.
Organization (micro-environment) - Correct Answer ✔✔ must have a well-defined
strategic plan backed by top managment
Suppliers (micro-environment) - Correct Answer ✔✔ offer inputs, goods, or services that
the organization needs
Intermediaries (micro-environment) - Correct Answer ✔✔ assist in the marketing of
products and services for organizations
Competitors (micro-environment) - Correct Answer ✔✔ are challenged by finding ways
to sustain a competitive advantage
Publics (micro-environment) - Correct Answer ✔✔ include individuals or groups who
have a stake in or influence on the ability of an organization to attain its goals and
purpose
Customers (micro-environment) - Correct Answer ✔✔ may provide negative reviews, so
managing relationships with customers is crucial in digital marketing
Types of Digital Marketing - Correct Answer ✔✔ Website
SEO
Smart-Environment
Mobile
Email
Social media and community
Digital Segmentation - Correct Answer ✔✔ the process of dividing the total digital target
market into smaller groups
Target Market - Correct Answer ✔✔ single or multiple identifiable groups toward which
an organization will aim its marketing
Positioning - Correct Answer ✔✔ the understanding that organizations wish their
consumers to have about a brand and what it offers through digital channels
4) (UIOWA) QUESTIONS & VALID
CORRECT ANSWERS
Pre-Web - Correct Answer ✔✔ 1970-1980s. Email. Email Marketing
Web 1.0 - Correct Answer ✔✔ 1990-2000. Read Only Web. Basic website marketing,
banner ads
Web 2.0 - Correct Answer ✔✔ 2000-2009. Social Media. User-generated content
Web 3.0 - Correct Answer ✔✔ 2010-2019. Semantic Web. Advertising based on
consumers' online behavior
Web 4.0 - Correct Answer ✔✔ 2020-Present. Symbiotic Web. Intelligent Interactions
between people and machines
Macro-Environment - Correct Answer ✔✔ Broad set of forces generally not under the
control of the marketer.
PESTEL - Correct Answer ✔✔ Political
Economic
Social
Technological
Environmental
Legal
Micro-Environement - Correct Answer ✔✔ Factors over which the organization may
have some control over
6 Factors of the Micro-Environment - Correct Answer ✔✔ Organization
Suppliers
Intermediaries
Competitors
Publics
Customers
Political - Correct Answer ✔✔ factors including foreign trade affect digital marketing
Economics - Correct Answer ✔✔ digital marketer must track fluctuations in supply and
demand
, Social - Correct Answer ✔✔ social trends can compel digital marketers to be creative
Technical - Correct Answer ✔✔ emerging technologies allow digital marketers to
provide exceptional experiences to consumers
Environmental - Correct Answer ✔✔ organizations must consider digital waste (e-
waste)
Legal - Correct Answer ✔✔ laws and regulations concerning privacy and cybersecurity
are on the rise.
Organization (micro-environment) - Correct Answer ✔✔ must have a well-defined
strategic plan backed by top managment
Suppliers (micro-environment) - Correct Answer ✔✔ offer inputs, goods, or services that
the organization needs
Intermediaries (micro-environment) - Correct Answer ✔✔ assist in the marketing of
products and services for organizations
Competitors (micro-environment) - Correct Answer ✔✔ are challenged by finding ways
to sustain a competitive advantage
Publics (micro-environment) - Correct Answer ✔✔ include individuals or groups who
have a stake in or influence on the ability of an organization to attain its goals and
purpose
Customers (micro-environment) - Correct Answer ✔✔ may provide negative reviews, so
managing relationships with customers is crucial in digital marketing
Types of Digital Marketing - Correct Answer ✔✔ Website
SEO
Smart-Environment
Mobile
Social media and community
Digital Segmentation - Correct Answer ✔✔ the process of dividing the total digital target
market into smaller groups
Target Market - Correct Answer ✔✔ single or multiple identifiable groups toward which
an organization will aim its marketing
Positioning - Correct Answer ✔✔ the understanding that organizations wish their
consumers to have about a brand and what it offers through digital channels
