DIGITAL MARKETING – MARKETING
EXAM QUESTIONS & CORRECT
ANSWERS
What is digital marketing? - Correct Answer ✔✔ Digital marketing is the promotion of
products or brands via electronic media
How is digital marketing different from regular marketing? - Correct Answer ✔✔ 1.
Offline relationships are different from offline ones
2. Digital platforms do not respect geographic boundaries
3. Online behaviour is different from offline behaviour
4. Online communities are larger but weaker than offline
Generally speaking, what are the advantages of digital marketing? - Correct Answer
✔✔ 1. Can be cheaper - even the smallest firms can use online marketing to an extent
2. No geographic boundaries
3. Can combine interactivity and wide audience
4. Brings the customer closer to the product - online advertising can directly link to
product sale online
However, some general disadvantages are: - Correct Answer ✔✔ 1. Hard to have
complete control over response and difficult to completely remove something from
online
2. Huge competition as competing with the whole internet for traffic and viewing time
3. Information can quickly become outdated so high maintenance
What is Search engine optimization? - Correct Answer ✔✔ Managing a website to
enhance its position in organic search results
The rise of digital marketing is resulting in 2 major shifts: - Correct Answer ✔✔ 1.
Increasing requirement for data collection and analysis is creating a need for specialist
technical skills
2. Paradoxically, as the marketing concept becomes more important, the control of the
marketing department has reduced
There is debate as to whether social media should be a platform for customer service.
This is because it can be expensive and has to happen on top of existing activity.
However what are reasons for social media as customer service? - Correct Answer ✔✔
1. Customer services is the main reason people interact with brands on social media
2. Customers reach out to social media as a result of existing channels
3. Social media provides immediacy, convenience and transparency
EXAM QUESTIONS & CORRECT
ANSWERS
What is digital marketing? - Correct Answer ✔✔ Digital marketing is the promotion of
products or brands via electronic media
How is digital marketing different from regular marketing? - Correct Answer ✔✔ 1.
Offline relationships are different from offline ones
2. Digital platforms do not respect geographic boundaries
3. Online behaviour is different from offline behaviour
4. Online communities are larger but weaker than offline
Generally speaking, what are the advantages of digital marketing? - Correct Answer
✔✔ 1. Can be cheaper - even the smallest firms can use online marketing to an extent
2. No geographic boundaries
3. Can combine interactivity and wide audience
4. Brings the customer closer to the product - online advertising can directly link to
product sale online
However, some general disadvantages are: - Correct Answer ✔✔ 1. Hard to have
complete control over response and difficult to completely remove something from
online
2. Huge competition as competing with the whole internet for traffic and viewing time
3. Information can quickly become outdated so high maintenance
What is Search engine optimization? - Correct Answer ✔✔ Managing a website to
enhance its position in organic search results
The rise of digital marketing is resulting in 2 major shifts: - Correct Answer ✔✔ 1.
Increasing requirement for data collection and analysis is creating a need for specialist
technical skills
2. Paradoxically, as the marketing concept becomes more important, the control of the
marketing department has reduced
There is debate as to whether social media should be a platform for customer service.
This is because it can be expensive and has to happen on top of existing activity.
However what are reasons for social media as customer service? - Correct Answer ✔✔
1. Customer services is the main reason people interact with brands on social media
2. Customers reach out to social media as a result of existing channels
3. Social media provides immediacy, convenience and transparency
