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MNM2615 Assignment 1 Semester 2 2026 - Due 3 September 2026

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MNM2615 Assignment 1 Semester 2 2026 - Due 3 September 2026 MNM2615/102/2/2026 • technological progress • the implications of population structure for marketing • marketing implications related to growth in mobile and internet access Use the insights from this discussion to complete your assignment. QUESTION 1 Provide the background of your chosen SME/SMME in no more than half a page. (5) QUESTION 2 (a) Discuss technological progress in Africa. (5 marks for the theoretical discussion) (b) Explain how the chosen SME/SMME can incorporate this technological progress into its business operations. (10 marks for the practical application of theory) (15) QUESTION 3 (a) Describe to the owner or manager of the identified SME/SMME the implications of population structure for marketing. (5 marks for the theoretical discussion) (b) Explain to the owner or manager of the identified SME/SMME how the population structure could influence the business’s marketing. (10 marks for the practical application of theory) (15) QUESTION 4 (a) Describe to the owner or manager of the identified SME/SMME the marketing implications related to growth in mobile and internet access. (5 marks for the theoretical discussion) (b) Explain how the chosen SME/SMME can practically capitalise on this growth with reference to its marketing strategy. (10 marks for the practical application of theory) (15)

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MNM2615
ASSIGNMENT 1
DUE DATE: 3 SEPTEMBER 2026

, TABLE OF CONTENTS




Section Topic Page


1 Introduction 2


2 Background of the Chosen SMME 3


3 Question 2: Technological Progress 4


Question 3: Implications of Population Structure for
4 7
Marketing

Question 4: Marketing Implications of Growth in Mobile and
5 11
Internet Access


6 Conclusion 16


7 List of References 17




1

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