LSUS MBA 703 | Module 1 UPDATED ACTUAL Questions and
CORRECT Answers
False, they're ranked 15th. T or F; The United States is in the top 10 in home broadband access.
True T or F; Many of the world's most successful technology firms were created by
young people.
Technology Firm Term; An organization that has had tremendous impact on consumers and
businesses across industries.
Microsoft (Bill Gates), Dell (Michael Dell), Facebook List; Examples of technology Firm.
(Mark Zuckerberg), Apple (Steve Jobs), LinkExchange
(Tony Hsieh), Google (Sergey Brin, Larry Page), Amazon
(Jeff Bezos).
Moore's Law in IS Term; The idea that as computing becomes faster and cheaper, it will permeate all
aspects of our life.
Software as a Service Term; SaaS
True T or F; No matter what field you are in, your career will be shaped by the forces of
technology.
False, they all are impacted by some degree. T or F; there are only a handful of managerial disciplines today that aren't
impacted by technology.
False, they is a constant creation of new firms T or F; Tech firms only have a dozen new firms on the market each year.
Initial Public Stock Offerings Term; IPO
Technology FIB; _____ is considered an opportunity catalyst and disruptive wealth destroyer.
Lending capital, evaluating investments of a tech firm, Short; How do finance careers interact with tech firms?
managing portfolios.
True T or F; Modern finance wouldn't exist with out tech.
- Digital Transfers instead of in-person Short; How has tech changed the way finance works globally?
- Real time, Online stock exchange
- Protection through IT security
Sarbanes-Oxley Act Term; A law passed by Congress that requires the CEO and CFO to certify that
their firm's financial statements are accurate. Pushing accounting and technology
to work hand in hand.
, True T or F; all major accounting firms have a secondary tech-focused consulting
practice.
True T or F; accounting firms secondary tech-centric consulting firms have out grown
their parent company.
False, They're strong similarities between auditing and T or F; there are few similarities between auditing skills and the skills needed in
information security/privacy. tech-based disciplines.
False, the skill set in today's marketing world is vastly T or F; while technology has advanced the marketing landscape, the base-skills
different than previous generations. are not much different from previous generations.
- Tracking and monitoring the online consumer List; Ways technology has shaped marketing.
experience
- Tailored shopping experience
- Algorithmic marketing (right product, right place, right
time)
- Meta data tracking
- Immediate feedback/assessment from failures
- Data analytics from shopping patterns
True T or F; most firms are shifting from traditional marketing media to digital marketing
because it is easier to track it's return value.
Iphone/Apps FIB; _____ has emerged as a channel capable of reaching over 75 million
consumers due to it's location-based messages and services. Including cashless
payments.
Social Media FIB; _____ makes it possible to benefit or harm a firm through influence of its
customers.
SEM - Search Engine Marketing Term; SEM, SEO, CRM
SEO - Search Engine Optimization
CRM - Customer Relationship Management
1. Search Engine Marketing List; Central components of the new marketing toolkit. (5)
2. Search Engine Optimization
3. Customer Relationship Management
4. Personalization Systems
5. Managing the delicate balance between data-mining
and respecting customer's privacy
Operations Management Function FIB; A firm's _________ is focused on producing goods and services.
Social Media Technologies Term; Allows firms to quickly organize and leverage teams of experts in social
networks, wikis and twitter-style messaging systems.
- Employee Training List; Three ways Human resources directors are using tech in their practices.
- Employee Screening
- Employee Evaluation
CORRECT Answers
False, they're ranked 15th. T or F; The United States is in the top 10 in home broadband access.
True T or F; Many of the world's most successful technology firms were created by
young people.
Technology Firm Term; An organization that has had tremendous impact on consumers and
businesses across industries.
Microsoft (Bill Gates), Dell (Michael Dell), Facebook List; Examples of technology Firm.
(Mark Zuckerberg), Apple (Steve Jobs), LinkExchange
(Tony Hsieh), Google (Sergey Brin, Larry Page), Amazon
(Jeff Bezos).
Moore's Law in IS Term; The idea that as computing becomes faster and cheaper, it will permeate all
aspects of our life.
Software as a Service Term; SaaS
True T or F; No matter what field you are in, your career will be shaped by the forces of
technology.
False, they all are impacted by some degree. T or F; there are only a handful of managerial disciplines today that aren't
impacted by technology.
False, they is a constant creation of new firms T or F; Tech firms only have a dozen new firms on the market each year.
Initial Public Stock Offerings Term; IPO
Technology FIB; _____ is considered an opportunity catalyst and disruptive wealth destroyer.
Lending capital, evaluating investments of a tech firm, Short; How do finance careers interact with tech firms?
managing portfolios.
True T or F; Modern finance wouldn't exist with out tech.
- Digital Transfers instead of in-person Short; How has tech changed the way finance works globally?
- Real time, Online stock exchange
- Protection through IT security
Sarbanes-Oxley Act Term; A law passed by Congress that requires the CEO and CFO to certify that
their firm's financial statements are accurate. Pushing accounting and technology
to work hand in hand.
, True T or F; all major accounting firms have a secondary tech-focused consulting
practice.
True T or F; accounting firms secondary tech-centric consulting firms have out grown
their parent company.
False, They're strong similarities between auditing and T or F; there are few similarities between auditing skills and the skills needed in
information security/privacy. tech-based disciplines.
False, the skill set in today's marketing world is vastly T or F; while technology has advanced the marketing landscape, the base-skills
different than previous generations. are not much different from previous generations.
- Tracking and monitoring the online consumer List; Ways technology has shaped marketing.
experience
- Tailored shopping experience
- Algorithmic marketing (right product, right place, right
time)
- Meta data tracking
- Immediate feedback/assessment from failures
- Data analytics from shopping patterns
True T or F; most firms are shifting from traditional marketing media to digital marketing
because it is easier to track it's return value.
Iphone/Apps FIB; _____ has emerged as a channel capable of reaching over 75 million
consumers due to it's location-based messages and services. Including cashless
payments.
Social Media FIB; _____ makes it possible to benefit or harm a firm through influence of its
customers.
SEM - Search Engine Marketing Term; SEM, SEO, CRM
SEO - Search Engine Optimization
CRM - Customer Relationship Management
1. Search Engine Marketing List; Central components of the new marketing toolkit. (5)
2. Search Engine Optimization
3. Customer Relationship Management
4. Personalization Systems
5. Managing the delicate balance between data-mining
and respecting customer's privacy
Operations Management Function FIB; A firm's _________ is focused on producing goods and services.
Social Media Technologies Term; Allows firms to quickly organize and leverage teams of experts in social
networks, wikis and twitter-style messaging systems.
- Employee Training List; Three ways Human resources directors are using tech in their practices.
- Employee Screening
- Employee Evaluation
