LSUS MBA 703 Final Exam UPDATED ACTUAL Questions and
CORRECT Answers
How does Google Make Money? Pairing Internet Surfers with Advertisers
Market Capitilization Value of a firm calculated by multiplying its share price by the number of shares
Organic or Natural Search Search engine results returned and ranked according to relevance
Pagerank Algorithm to rank websites
Search Engine Optimization Process of improving a page's organic search results
Link Fraud Creating a series of bogus websites, all linking back to the pages one is trying to
promote.
Also called spamdexing or link farming.
spiders, web crawlers, software robots -Traverse available Web links to perform a given task.
-Spiders discover documents for indexing and retrieval
Cache A temporary storage space used to speed computing tasks.
Dark Web Internet content that can't be indexed by Google and other search engines.
Server Farm Network of computer servers running software to coordinate their collective use
Fault Tolerant capable of continuing operation even if a component fails
colos (colocation facilities) Warehouse-sized facilities where telecom companies come together to exchange
traffic
Factors Driving Trends - Increased user time online.
- Improved measurement and accountability.
- Targeting
- Impressions
Search Engine Marketing Designing, running and optimizing search-engine ad campaigns.
Keyword Advertising Advertisements that are targeted based on a user's query.
pay-per-click Advertisers do not pay unless someone clicks
click-through rate (CTR) the number of times a user clicks on an online ad divided by the number of
impressions
CORRECT Answers
How does Google Make Money? Pairing Internet Surfers with Advertisers
Market Capitilization Value of a firm calculated by multiplying its share price by the number of shares
Organic or Natural Search Search engine results returned and ranked according to relevance
Pagerank Algorithm to rank websites
Search Engine Optimization Process of improving a page's organic search results
Link Fraud Creating a series of bogus websites, all linking back to the pages one is trying to
promote.
Also called spamdexing or link farming.
spiders, web crawlers, software robots -Traverse available Web links to perform a given task.
-Spiders discover documents for indexing and retrieval
Cache A temporary storage space used to speed computing tasks.
Dark Web Internet content that can't be indexed by Google and other search engines.
Server Farm Network of computer servers running software to coordinate their collective use
Fault Tolerant capable of continuing operation even if a component fails
colos (colocation facilities) Warehouse-sized facilities where telecom companies come together to exchange
traffic
Factors Driving Trends - Increased user time online.
- Improved measurement and accountability.
- Targeting
- Impressions
Search Engine Marketing Designing, running and optimizing search-engine ad campaigns.
Keyword Advertising Advertisements that are targeted based on a user's query.
pay-per-click Advertisers do not pay unless someone clicks
click-through rate (CTR) the number of times a user clicks on an online ad divided by the number of
impressions
