EXPLANATIONS OF ANSWERS.
communication - correct answers a systemic process in which people interact with and through symbols
to create and interpret meanings
linear model - correct answers Harold Laswell
one way process in which one person acts on another persona
"Transmission Model"
straightforward from sender to receiver
concept of noise - correct answers Claude Shannon and Warren Weaver added this to the linear model
Interactive Model - correct answers added feedback
doesn't fully capture human communication still
Wilbur Schramm - correct answers communicators create and interpret messages within personal fields
of experience - the more communicator's fields overlap, the more they understand each other
Transactional Model - correct answers people communicate simultaneously
portray's each person's field of experience and his or her shared fields of experience changing over time
more personal
weakness: no medium?
Aristotle - correct answers played a key role in developing the first theories of rhetoric
three pillars of persuasion
ethos - correct answers credibility
, pathos - correct answers emotions
logos - correct answers logic and reasoning
quantitative research - correct answers gather information in numerical form
qualitative research - correct answers provides nonnumeric knowledge about communication
valuable when researchers want to study aspects of communication that cannot be easily quantified,
such as the meaning of experience, the function of rituals in organizational life, and how we feel about
online communication
critical research - correct answers scholars identify and challenge communication practices that oppress,
marginalize, or otherwise harm individuals and social groups
perceives specific communication practices as means of reflecting, upholding, and sometimes
challenging cultural ideology
triangulation
Triangulation - correct answers studying phenomena in multiple ways
relies on multiple sources of data
researcher triangulation - correct answers when two or more researchers gather and analyze data so
that the data are interpreted through multiple perspectives
methodological triangulation - correct answers involves using two or more methodologies to study a
phenomena
rhetorical criticism - correct answers the process of examining a text to see how it works
communicatively