MBA 706 – KIM Exam Study Guide 2026
◉ Environmental scanning. Answer: The analysis of economic,
political, legal, technological, and cultural events that may impact
the organization's operations and strategies.
◉ Price has a direct connection with customer demand. Answer:
Which of the following statements about pricing decisions in the
marketing program is TRUE?
◉ tactical planning. Answer: What type of planning deals with
specific markets or market segments and the development of
marketing programs that will fulfill the needs of customers in those
markets?
◉ Customers. Answer: Among the fundamental changes to
marketing and business practice in today's economy is the dramatic
increase in the availability of information. This increase in
information has created a shift in the balance of power in the supply
chain. Who now holds most of the power in today's economy?
◉ Environmental scanning. Answer: The analysis of economic,
political, legal, technological, and cultural events that may impact
the organization's operations and strategies.
◉ Price has a direct connection with customer demand. Answer:
Which of the following statements about pricing decisions in the
marketing program is TRUE?
◉ tactical planning. Answer: What type of planning deals with
specific markets or market segments and the development of
marketing programs that will fulfill the needs of customers in those
markets?
◉ Customers. Answer: Among the fundamental changes to
marketing and business practice in today's economy is the dramatic
increase in the availability of information. This increase in
information has created a shift in the balance of power in the supply
chain. Who now holds most of the power in today's economy?
