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MBA 706 – KIM Case Analysis Practice Set

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2025/2026 Written for academic year
Institution MBA 706
Course MBA 706
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MBA 706 – KIM Case Analysis Practice Set

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MBA 706 – KIM Case Analysis Practice
Set



◉ People. Answer: Athletes, celebrities, and professionals marketed
for exchange


◉ Places. Answer: Cities, states, and nations marketing themselves
to various audiences


◉ Experiences and events. Answer: Combining goods, services,
ideas, or people for unique experiences


◉ Real or financial property. Answer: Exchange of stocks, bonds, and
real estate


◉ Organization. Answer: Creating positive public image to increase
goodwill and sales


◉ Form utility. Answer: Products with unique features or attributes
setting them apart

, ◉ Time utility. Answer: Products available when customers want
them, providing convenience


◉ Place utility. Answer: Products available where customers need
them, ensuring accessibility


◉ Possession utility. Answer: Products making ownership transfer
easy, increasing satisfaction


◉ Psychological utility. Answer: Products offering positive
experiential or psychological benefits


◉ Strategic planning. Answer: Organizational roadmap for success
and goal achievement


◉ Tactical planning. Answer: Focuses on specific markets and
marketing programs to meet customer needs


◉ Marketing plan. Answer: Outlines product, pricing, distribution,
and promotion decisions for customer appeal


◉ Internal analysis. Answer: Reviewing firm's performance and
resources for sustainability

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