MARKETING 3000 - FINAL EXAM
QUESTIONS AND ANSWERS. VERIFIED
2026.
Which of the following is associated with intensive distribution?
A. Many electronic products found at Best Buy
B. Routine decision making
C. Balanced promotion (equal use of advertising, sales promotion and personal selling)
D. Limited decision making
E. Expensive products - ANS B. Routine decision making
According to the book, which of the following promotional tools has the advantage of offering
immediate feedback?
A. Publicity
B. Sales promotion
C. Advertising
D. Personal selling
E. Hot-air balloon promotion - ANS D. Personal selling
Which of the following is most appropriate to use when the levels of product complexity and
risk are extremely high?
1 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
,A. Pull strategy
B. Public relations
C. Advertising
D. Personal selling
E. Sales promotion - ANS D. Personal selling
Suppose you created a new innovation, a lip balm that kept lips moist and protected far longer
than anything on the market today. Relative to the competition, which of the marketing mix
combinations would you choose to position your product as the best lip balm?
A. More selective distribution, less advertising, higher price
B. More selective distribution, higher price, more advertising
C. Lower price, less advertising, more selective distribution
D. More advertising, higher price, more selective distribution
E. Less advertising, more intensive distribution, higher price - ANS D. More advertising,
higher price, more selective distribution
According to the book, which of the following has a disadvantage that "it may be perceived as
intruding"?
A. Radio
B. Direct mail
C. Television
D. Internet
E. Outdoor - ANS D. Internet
Promotion - ANS -Defined as the coordination of all seller-initiated efforts to set up channels
of information and persuasion to sell goods and services or to promote an idea.
-Best viewed as the communication function of marketing.
2 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
, Promotional Mix - ANS Consists of the basic tools or elements that are used to accomplish an
organization's communication objectives.
Advertising - ANS Any paid form of non-personal communication about an organization,
product, service, or idea by an identified sponsor.
Propaganda - ANS Communication from an unidentified sponsor.
Advantages of Advertising - ANS - Cost-effective way of communication, esp. with large
audiences that are geographically dispersed.
- Valuable tool for creating and maintaining brand equity.
- Can be integrated with other promotional tools to help generate support from retailers and
other trade members.
- Provides an ability to control the message (what, when, and how something is said and where
it is delivered).
Disadvantages of Advertising - ANS - Cost of producing and placing ads, esp. TV commercials,
can be very high.
- Can be difficult to determine the effectiveness of advertising.
- There are credibility and image problems associated with advertising.
- Clutter problems, consumers are not paying attention to much of the ads they see and/or hear.
Sales Promotion - ANS - Includes short-term marketing activities that provide extra value or
incentive to the sales force, distributors, or the ultimate consumer, and can stimulate immediate
sales.
- Two categories: Consumer-oriented, Trade-oriented
3 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
QUESTIONS AND ANSWERS. VERIFIED
2026.
Which of the following is associated with intensive distribution?
A. Many electronic products found at Best Buy
B. Routine decision making
C. Balanced promotion (equal use of advertising, sales promotion and personal selling)
D. Limited decision making
E. Expensive products - ANS B. Routine decision making
According to the book, which of the following promotional tools has the advantage of offering
immediate feedback?
A. Publicity
B. Sales promotion
C. Advertising
D. Personal selling
E. Hot-air balloon promotion - ANS D. Personal selling
Which of the following is most appropriate to use when the levels of product complexity and
risk are extremely high?
1 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
,A. Pull strategy
B. Public relations
C. Advertising
D. Personal selling
E. Sales promotion - ANS D. Personal selling
Suppose you created a new innovation, a lip balm that kept lips moist and protected far longer
than anything on the market today. Relative to the competition, which of the marketing mix
combinations would you choose to position your product as the best lip balm?
A. More selective distribution, less advertising, higher price
B. More selective distribution, higher price, more advertising
C. Lower price, less advertising, more selective distribution
D. More advertising, higher price, more selective distribution
E. Less advertising, more intensive distribution, higher price - ANS D. More advertising,
higher price, more selective distribution
According to the book, which of the following has a disadvantage that "it may be perceived as
intruding"?
A. Radio
B. Direct mail
C. Television
D. Internet
E. Outdoor - ANS D. Internet
Promotion - ANS -Defined as the coordination of all seller-initiated efforts to set up channels
of information and persuasion to sell goods and services or to promote an idea.
-Best viewed as the communication function of marketing.
2 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
, Promotional Mix - ANS Consists of the basic tools or elements that are used to accomplish an
organization's communication objectives.
Advertising - ANS Any paid form of non-personal communication about an organization,
product, service, or idea by an identified sponsor.
Propaganda - ANS Communication from an unidentified sponsor.
Advantages of Advertising - ANS - Cost-effective way of communication, esp. with large
audiences that are geographically dispersed.
- Valuable tool for creating and maintaining brand equity.
- Can be integrated with other promotional tools to help generate support from retailers and
other trade members.
- Provides an ability to control the message (what, when, and how something is said and where
it is delivered).
Disadvantages of Advertising - ANS - Cost of producing and placing ads, esp. TV commercials,
can be very high.
- Can be difficult to determine the effectiveness of advertising.
- There are credibility and image problems associated with advertising.
- Clutter problems, consumers are not paying attention to much of the ads they see and/or hear.
Sales Promotion - ANS - Includes short-term marketing activities that provide extra value or
incentive to the sales force, distributors, or the ultimate consumer, and can stimulate immediate
sales.
- Two categories: Consumer-oriented, Trade-oriented
3 @COPYRIGHT 2025/2026 ALLRIGHTS RESERVED.
