RISE UP EXAM COMPREHENSIVE
QUESTIONS & ANSWERS PASSED
ALREADY GRADED A+
Which of the following is a term for Physical goods that are bought and sold? -
CORRECT ANSWER Products
Which of the following is a standard term that describes the audience of retail stores-
that is, the people who will buy things from the store? - CORRECT ANSWER
Customers
Which of the following is a term for intangible things, such as providing delivery, that are
by retailers? - CORRECT ANSWER Services
What kinds of things does a manufacturer produce? - CORRECT ANSWER Finished
products
Which of the following holds large quantities of product that are later sent either to retail
locations or directly to customers? - CORRECT ANSWER Distribution center
Which of the following terms best describes a grower of potatoes? - CORRECT
ANSWER Manufacturer
The majority of retailer are: - CORRECT ANSWER Independently owned
Which of the following is the term for the railing approach that focus on creating a
seamless shopping experience for customers by integrating multiple channels? -
CORRECT ANSWER Omnichannel
Which of the following is the standard definition for a retail ecosystem? - CORRECT
ANSWER A group of stores that work together collaboratively to serve customers'
needs.
Approximately what percentage of U.S. jobs are retail jobs, as of 2019? - CORRECT
ANSWER 20-25%
These customers can take a long time to make a purchase decision, and might return to
a retailer several times before making a purchase. - CORRECT ANSWER Comparison
shoppers
, These customers tend to make quick purchase decisions, often buying inexpensive
items that are not of high importance to them. - CORRECT ANSWER Impulse buyers
These customers tend to spend a lot of time checking out products and prices though
online sites, visiting different stores and comparing retailer ads. - CORRECT ANSWER
Comparison shoppers
These customers view shopping as a fun occasion, so shopping does not necessarily
include making a purchase. - CORRECT ANSWER Recreational shoppers
These customers have an early adopter mindset, and want to be recognized as
trendsetters by others. - CORRECT ANSWER Innovation//trend buyers
These shoppers have typically enjoyed repeated and valued positive customer
experiences with a particular retailer. - CORRECT ANSWER Loyal customer
These shoppers are rarely the first to try new products. - CORRECT ANSWER
Followers
Which of the following is the term for behavior influences that come from a customer's
family and friends? - CORRECT ANSWER External social cues
Which of the following is the term for behavior influences that come from a retailer's
marketing? - CORRECT ANSWER External social cues
Which of the following is the term for behavior influences that come from a customer's
own needs? - CORRECT ANSWER Internal physical cues
Which of the following is the term for the overall impression gathered from information
that is seen, heard, and experienced by customers who encounter a business, its
products, and services? - CORRECT ANSWER Company brand
Which of the following is the term for the unique way that company employees act with
each other and with customers? - CORRECT ANSWER Company brand
Which of the following best defines quality customer service? - CORRECT ANSWER
Delivering a positive, memorable experience that is more than what the customer
expected
As of 2019, roughly how much money do U.S. retailers lose annually due to poor
customer service? - CORRECT ANSWER $60-$70 Billion
After one negative experience, approximately what percentage of people say they will
never do business with that company again? - CORRECT ANSWER 50%
QUESTIONS & ANSWERS PASSED
ALREADY GRADED A+
Which of the following is a term for Physical goods that are bought and sold? -
CORRECT ANSWER Products
Which of the following is a standard term that describes the audience of retail stores-
that is, the people who will buy things from the store? - CORRECT ANSWER
Customers
Which of the following is a term for intangible things, such as providing delivery, that are
by retailers? - CORRECT ANSWER Services
What kinds of things does a manufacturer produce? - CORRECT ANSWER Finished
products
Which of the following holds large quantities of product that are later sent either to retail
locations or directly to customers? - CORRECT ANSWER Distribution center
Which of the following terms best describes a grower of potatoes? - CORRECT
ANSWER Manufacturer
The majority of retailer are: - CORRECT ANSWER Independently owned
Which of the following is the term for the railing approach that focus on creating a
seamless shopping experience for customers by integrating multiple channels? -
CORRECT ANSWER Omnichannel
Which of the following is the standard definition for a retail ecosystem? - CORRECT
ANSWER A group of stores that work together collaboratively to serve customers'
needs.
Approximately what percentage of U.S. jobs are retail jobs, as of 2019? - CORRECT
ANSWER 20-25%
These customers can take a long time to make a purchase decision, and might return to
a retailer several times before making a purchase. - CORRECT ANSWER Comparison
shoppers
, These customers tend to make quick purchase decisions, often buying inexpensive
items that are not of high importance to them. - CORRECT ANSWER Impulse buyers
These customers tend to spend a lot of time checking out products and prices though
online sites, visiting different stores and comparing retailer ads. - CORRECT ANSWER
Comparison shoppers
These customers view shopping as a fun occasion, so shopping does not necessarily
include making a purchase. - CORRECT ANSWER Recreational shoppers
These customers have an early adopter mindset, and want to be recognized as
trendsetters by others. - CORRECT ANSWER Innovation//trend buyers
These shoppers have typically enjoyed repeated and valued positive customer
experiences with a particular retailer. - CORRECT ANSWER Loyal customer
These shoppers are rarely the first to try new products. - CORRECT ANSWER
Followers
Which of the following is the term for behavior influences that come from a customer's
family and friends? - CORRECT ANSWER External social cues
Which of the following is the term for behavior influences that come from a retailer's
marketing? - CORRECT ANSWER External social cues
Which of the following is the term for behavior influences that come from a customer's
own needs? - CORRECT ANSWER Internal physical cues
Which of the following is the term for the overall impression gathered from information
that is seen, heard, and experienced by customers who encounter a business, its
products, and services? - CORRECT ANSWER Company brand
Which of the following is the term for the unique way that company employees act with
each other and with customers? - CORRECT ANSWER Company brand
Which of the following best defines quality customer service? - CORRECT ANSWER
Delivering a positive, memorable experience that is more than what the customer
expected
As of 2019, roughly how much money do U.S. retailers lose annually due to poor
customer service? - CORRECT ANSWER $60-$70 Billion
After one negative experience, approximately what percentage of people say they will
never do business with that company again? - CORRECT ANSWER 50%
