Executive Summary
BootyPak Ladies Fitness Centre (BLFC) will provide gym and fitness services to females. BLFC
will open its first branch in the city centre of Harare after the owners secure a bank loan of
$150,000.00 or from willing investors.
Gym and Fitness Industry has been operating in Zimbabwe for more than a decade and the
Industry is at its growth stage. Research shows that there are fewer state of art gyms in the
capital Harare and there is an excess demand of the service. BLFC will acquire modern state of
art equipment so as to gain a competitive advantage in the industry. The larger portion of the
industry market is not yet having access to the service. BLFC will target from low up to high
income earners and this will give it a competitive advantage because the already established
gyms and fitness centers tend to ignore the low income earners. BLFC will use a number of
marketing strategies so as to penetrate into the untouched markets. The business plan will also
showcase a projected three year financials and operations and the general assumptions of
profitability, liquidity and net worth.
1
,2. Introduction
General Company Description
BootyPak Ladies Fitness Centre (BLFC) will operate in the capacity of gym and fitness industry
and it will provide body workout services for its targeted women-only. BLFC will offer classes
for fitness and equipment for fitness and weight reduction. BLFC will be located in the Central
Business District of Harare so as to accommodate low income earners up to the high income
earners.
2.1 Mission Statement
To satisfy the gym and fitness needs of ladies and provide an environment that will exactly meet
those needs that they succeed and celebrate their achievements.
2.2 Vision Statement
To be the leading company in the gym and fitness industry by offering professional and quality
services to the female clients through the use of modern equipment and the employment of
experienced and qualified trainers.
2.3 Objectives
To have 500+ members by the first year of operation.
Increase membership by 20% during the second year of operation.
To acquire 75% of modern and classy fitness equipment by the end of second year of
operation
3. General description of the industry
Gym and fitness industry in Zimbabwe is still in its growing stage, although there are some
operations that have been taking place for the past decade. There are over 15 establishments of
state of art gym and fitness centers in Harare. The industry is slightly affected by different
2
, seasons of the year in Zimbabwe. Members do usually skip workouts during the hot season but
in all other seasons the industry runs smoothly.
Industry life cycle
4. Description of the Firm
BLFC will be registered at the registrar of companies in Zimbabwe as a private organization.
BLFC will operate in the gym and fitness industry offering the services to women only. The
organization will target ladies only so as to specialize on the service to provide quality services at
a lower cost.
5. Services
Management is seeking to develop a gym facility that will feature a number of standard fitness
machines as well as services that meet the needs of our customers. The business will primarily
specialize in providing fitness services for young ladies ranging from 16 to 35 years of age. The
Company’s fitness and health services seek to develop the health of clients. Each of our fitness
programs will be tailored to the needs of the individual based on their ability to handle certain
fitness regimens, and their personal goals for physical development. The Company will offer a
3
BootyPak Ladies Fitness Centre (BLFC) will provide gym and fitness services to females. BLFC
will open its first branch in the city centre of Harare after the owners secure a bank loan of
$150,000.00 or from willing investors.
Gym and Fitness Industry has been operating in Zimbabwe for more than a decade and the
Industry is at its growth stage. Research shows that there are fewer state of art gyms in the
capital Harare and there is an excess demand of the service. BLFC will acquire modern state of
art equipment so as to gain a competitive advantage in the industry. The larger portion of the
industry market is not yet having access to the service. BLFC will target from low up to high
income earners and this will give it a competitive advantage because the already established
gyms and fitness centers tend to ignore the low income earners. BLFC will use a number of
marketing strategies so as to penetrate into the untouched markets. The business plan will also
showcase a projected three year financials and operations and the general assumptions of
profitability, liquidity and net worth.
1
,2. Introduction
General Company Description
BootyPak Ladies Fitness Centre (BLFC) will operate in the capacity of gym and fitness industry
and it will provide body workout services for its targeted women-only. BLFC will offer classes
for fitness and equipment for fitness and weight reduction. BLFC will be located in the Central
Business District of Harare so as to accommodate low income earners up to the high income
earners.
2.1 Mission Statement
To satisfy the gym and fitness needs of ladies and provide an environment that will exactly meet
those needs that they succeed and celebrate their achievements.
2.2 Vision Statement
To be the leading company in the gym and fitness industry by offering professional and quality
services to the female clients through the use of modern equipment and the employment of
experienced and qualified trainers.
2.3 Objectives
To have 500+ members by the first year of operation.
Increase membership by 20% during the second year of operation.
To acquire 75% of modern and classy fitness equipment by the end of second year of
operation
3. General description of the industry
Gym and fitness industry in Zimbabwe is still in its growing stage, although there are some
operations that have been taking place for the past decade. There are over 15 establishments of
state of art gym and fitness centers in Harare. The industry is slightly affected by different
2
, seasons of the year in Zimbabwe. Members do usually skip workouts during the hot season but
in all other seasons the industry runs smoothly.
Industry life cycle
4. Description of the Firm
BLFC will be registered at the registrar of companies in Zimbabwe as a private organization.
BLFC will operate in the gym and fitness industry offering the services to women only. The
organization will target ladies only so as to specialize on the service to provide quality services at
a lower cost.
5. Services
Management is seeking to develop a gym facility that will feature a number of standard fitness
machines as well as services that meet the needs of our customers. The business will primarily
specialize in providing fitness services for young ladies ranging from 16 to 35 years of age. The
Company’s fitness and health services seek to develop the health of clients. Each of our fitness
programs will be tailored to the needs of the individual based on their ability to handle certain
fitness regimens, and their personal goals for physical development. The Company will offer a
3
