AMD 245 EXAM 1 QUESTIONS | 2026 | WITH FULL
SOLUTIONS
Sensitive Selection - Answers -a designer's careful selection of fabrics for a season's
collection of garments or a consumer's pulling together an ensemble in the morning
Appreciation - Answers -The sensitive selection for appreciation of formal, expressive,
or symbolic qualities of the product or environment. Providing non-instrumental benefits
that result in pleasure or satisfaction.
Formal Qualities - Answers -the perceivable features of the structural composition of
the product or environment; color, texture, line, shape, balance, rhythm, proportion;
Burberry bag
Expressive Qualities - Answers -reflect the emotions of the creator and evoke emotion
in the appreciator; due to learned responses
Inherent - Answers -result from the consistent effect that qualities of the form have on
the body
Symbolic Qualities - Answers -culminate in meaning or content, in communicating an
idea about the world
Product - Answers -material goods with multi sensory properties that can be repeatedly
experienced during appreciation
Environment - Answers -multi sensory setting that surrounds and interacts with the
product or represents the product/brand; important to building brand identity
Festivity - Answers -the degree of practicality and utility of the marketplace experience
Satisfaction - Answers -involves gratification or fulfillment of desires
Pleasure - Answers -entail gratification, or fulfillment of desires; connected to the well-
being of the human
Non-Instrumental Benefits (Aesthetic) - Answers -rewarding and pleasurable in itself
and done for its own sake; internal benefits
Instrumental Benefits (Non-Aesthetic) - Answers -instrumental in attaining external
benefits or goals; safety, time-saving, social, or economic gain
Non-Aesthetic reasons for making a purchase - Answers -they're useful items
, Aesthetic reasons for making a purchase - Answers -the item invokes pleasure to the
viewer through sight, smell, taste, touch, and sound
Mass Customization - Answers -entails a process in which the consumer contributes to
the design of a product by selecting from options offered by a manufacturer or retailer,
resulting in a product that meets the unique preferences of the individual
Customer-Made Movement - Answers -"the phenomenon of corporations creating
goods with experienced and creative consumers, tapping into their intellectual capital,
and in exchange giving them a direct say in what actually gets produced, manufactured,
developed, and designed."
What is Threadless.com - Answers -Threadess.com an online T-shirt company that
posts design submissions onto their website and the designer that has their design
printed on the most shirts, gets a cash prize.
Line - Answers -a group of products with underlying aesthetic similarity of formal,
expressive, and/or symbolic qualities; fits with brand identity
How do product lines benefit consumers? - Answers -coordinated ensembles save time
and effort; offer options to satisfy design preferences
How do product lines benefit designers/manufacturers? - Answers -develop brand
recognition; fewer patterns are required; similar production methods; buying layer
quantity of one fabric decreases cost per yard; similar quality testing methods; expands
sales of popular style
How do product lines benefit retailers? - Answers -merchandising of coordinated
products in departments/sections; more visual impact; easier to show fashion trends;
leads to multiple sales
How do product lines benefit developers? - Answers -they make technical, managerial
and creative decisions during the creation of a product; Develop brand recognition;
Fewer patterns required; Similar production methods; Buying larger quantity of one
fabric decreases cost per yard
How do product lines benefit promoters? - Answers -grouped product lines; visual
impact; enhance aesthetic quality of the individual product
What are the different classifications of model types? - Answers -classic, cute, sex
kitten, sensual exotic, girl next door, trendy
Girl Next Door - Answers -healthy, more subtle coloring and makeup, casual hairstyle
Sex Kitten - Answers -voluptuous, flowing hair
SOLUTIONS
Sensitive Selection - Answers -a designer's careful selection of fabrics for a season's
collection of garments or a consumer's pulling together an ensemble in the morning
Appreciation - Answers -The sensitive selection for appreciation of formal, expressive,
or symbolic qualities of the product or environment. Providing non-instrumental benefits
that result in pleasure or satisfaction.
Formal Qualities - Answers -the perceivable features of the structural composition of
the product or environment; color, texture, line, shape, balance, rhythm, proportion;
Burberry bag
Expressive Qualities - Answers -reflect the emotions of the creator and evoke emotion
in the appreciator; due to learned responses
Inherent - Answers -result from the consistent effect that qualities of the form have on
the body
Symbolic Qualities - Answers -culminate in meaning or content, in communicating an
idea about the world
Product - Answers -material goods with multi sensory properties that can be repeatedly
experienced during appreciation
Environment - Answers -multi sensory setting that surrounds and interacts with the
product or represents the product/brand; important to building brand identity
Festivity - Answers -the degree of practicality and utility of the marketplace experience
Satisfaction - Answers -involves gratification or fulfillment of desires
Pleasure - Answers -entail gratification, or fulfillment of desires; connected to the well-
being of the human
Non-Instrumental Benefits (Aesthetic) - Answers -rewarding and pleasurable in itself
and done for its own sake; internal benefits
Instrumental Benefits (Non-Aesthetic) - Answers -instrumental in attaining external
benefits or goals; safety, time-saving, social, or economic gain
Non-Aesthetic reasons for making a purchase - Answers -they're useful items
, Aesthetic reasons for making a purchase - Answers -the item invokes pleasure to the
viewer through sight, smell, taste, touch, and sound
Mass Customization - Answers -entails a process in which the consumer contributes to
the design of a product by selecting from options offered by a manufacturer or retailer,
resulting in a product that meets the unique preferences of the individual
Customer-Made Movement - Answers -"the phenomenon of corporations creating
goods with experienced and creative consumers, tapping into their intellectual capital,
and in exchange giving them a direct say in what actually gets produced, manufactured,
developed, and designed."
What is Threadless.com - Answers -Threadess.com an online T-shirt company that
posts design submissions onto their website and the designer that has their design
printed on the most shirts, gets a cash prize.
Line - Answers -a group of products with underlying aesthetic similarity of formal,
expressive, and/or symbolic qualities; fits with brand identity
How do product lines benefit consumers? - Answers -coordinated ensembles save time
and effort; offer options to satisfy design preferences
How do product lines benefit designers/manufacturers? - Answers -develop brand
recognition; fewer patterns are required; similar production methods; buying layer
quantity of one fabric decreases cost per yard; similar quality testing methods; expands
sales of popular style
How do product lines benefit retailers? - Answers -merchandising of coordinated
products in departments/sections; more visual impact; easier to show fashion trends;
leads to multiple sales
How do product lines benefit developers? - Answers -they make technical, managerial
and creative decisions during the creation of a product; Develop brand recognition;
Fewer patterns required; Similar production methods; Buying larger quantity of one
fabric decreases cost per yard
How do product lines benefit promoters? - Answers -grouped product lines; visual
impact; enhance aesthetic quality of the individual product
What are the different classifications of model types? - Answers -classic, cute, sex
kitten, sensual exotic, girl next door, trendy
Girl Next Door - Answers -healthy, more subtle coloring and makeup, casual hairstyle
Sex Kitten - Answers -voluptuous, flowing hair
