INTRODUCTION TO BEHAVIORAL
ECONOMICS 1ST EDITION DAVID JUST TEST
BANK FINAL STUDY GUIDE 2026 SOLVED
QUESTIONS FULLY CORRECT
⫸ The rational consumer Answer: - classic economics
- classic persuasion psychology
- core ideas:
—> consumer makes rational decisions
—> based on complete information
⫸ Classic persuasion psychology Answer: - Theory of Reasoned Action
- Theory of planned behavior
- still popular with for example communication managers, governmental
communication, social marketing managers etc
⫸ Precursors of the idea of 'multiple minds' Answer: - old greek (plato,
artistotle...)
- philosophers (augustine, aquinas...)
- psychologists (helmholtz, william james...)
- biologists (william hamilton...)
- depth psychologists (Freud, Jung...)
, ⫸ Kahneman & Tversky Answer: Most prominent in S1/S2 promotors
—> 2 different minds, but interacting minds!
⫸ System 1 Answer: - intuitive/ heuristic decision making
- implicit attitude formation processes (low-effort)
- nonverbal meaning making and communication processes
- art
⫸ System 2 Answer: - Rational/ systematic decision making
- Explicit attitude formation processes (high-effort)
- Verbal meaning making and communication processes
- copy
⫸ Behavioral economics S1 vs S2 Answer: S1: intuitive/heuristic
decision making
S2: rational/systematic decision making
⫸ General & social psychology S1 vs S2 Answer: S1: Implicit attitude
decision making
S2: Explicit attitude formation processes
⫸ Communication science S1 vs S2 Answer: S1: nonverbal meaning
making and com processes
ECONOMICS 1ST EDITION DAVID JUST TEST
BANK FINAL STUDY GUIDE 2026 SOLVED
QUESTIONS FULLY CORRECT
⫸ The rational consumer Answer: - classic economics
- classic persuasion psychology
- core ideas:
—> consumer makes rational decisions
—> based on complete information
⫸ Classic persuasion psychology Answer: - Theory of Reasoned Action
- Theory of planned behavior
- still popular with for example communication managers, governmental
communication, social marketing managers etc
⫸ Precursors of the idea of 'multiple minds' Answer: - old greek (plato,
artistotle...)
- philosophers (augustine, aquinas...)
- psychologists (helmholtz, william james...)
- biologists (william hamilton...)
- depth psychologists (Freud, Jung...)
, ⫸ Kahneman & Tversky Answer: Most prominent in S1/S2 promotors
—> 2 different minds, but interacting minds!
⫸ System 1 Answer: - intuitive/ heuristic decision making
- implicit attitude formation processes (low-effort)
- nonverbal meaning making and communication processes
- art
⫸ System 2 Answer: - Rational/ systematic decision making
- Explicit attitude formation processes (high-effort)
- Verbal meaning making and communication processes
- copy
⫸ Behavioral economics S1 vs S2 Answer: S1: intuitive/heuristic
decision making
S2: rational/systematic decision making
⫸ General & social psychology S1 vs S2 Answer: S1: Implicit attitude
decision making
S2: Explicit attitude formation processes
⫸ Communication science S1 vs S2 Answer: S1: nonverbal meaning
making and com processes