Consumer Behaviour Midterm Multiple choice Questions With Complete Solutions
An advertisement run during winter that portrays a family comfortably inside their home, eating warm
food in front of a gas fire is using _______ arousal to stimulate a need.
a.) emotional
b.) environmental
c.) cognitive
d.) physiological - (ANSWER)d.) physiological
Which of the following is not on of the models of attitudes?
a.) tricomponent model
b.) trying-to-consume model
c.) attitude toward the brand model
d.) multi-attribute model - (ANSWER)c.) attitude toward the brand model
The following are all examples of bases for sociocultural segmentation except:
a.) family life cycle
b.) social class
c.) income
d.) core cultural values - (ANSWER)c.) income
Service providers know that marketing their offerings can be quite difficult because services cannot be
tested or purchased in advance, their quality may not be consistent, and because services are:
a.) perishable
b.) expensive
c.) inconsistent
d.) unpredictable - (ANSWER)a.) perishable
, Consumer Behaviour Midterm Multiple choice Questions With Complete Solutions
In the personality trait known as social character, _____ consumers tend to rely on their own values or
standards in evaluating new products and are more likely to be consumer innovators.
a.) inner-directed
b.) other-directed
c.) dogmatic
d.) ethnocentric - (ANSWER)a.) inner-directed
Aaker's brand personality framework suggests that there are five defining dimensions of a brand's
personality, which include sincerity, excitement, competence, sophistication and:
a.) honesty
b.) reliability
c.) ruggedness
d.) charm - (ANSWER)c.) ruggedness
An office worker is hungry and goes to his local café to buy a sandwich to eat. This person's action was
driven by a(n):
a.) product-specific need
b.) acquired need
c.) secondary need
d.) innate need - (ANSWER)d.) innate need
The ______ concept assumes that consumers will buy the product that offers them the highest quality,
the most features and the best performance.
a.) production
b.) product
c.) selling
d.) marketing - (ANSWER)b.) product
Focus groups, observational research and surveys are all examples of which of the following?
An advertisement run during winter that portrays a family comfortably inside their home, eating warm
food in front of a gas fire is using _______ arousal to stimulate a need.
a.) emotional
b.) environmental
c.) cognitive
d.) physiological - (ANSWER)d.) physiological
Which of the following is not on of the models of attitudes?
a.) tricomponent model
b.) trying-to-consume model
c.) attitude toward the brand model
d.) multi-attribute model - (ANSWER)c.) attitude toward the brand model
The following are all examples of bases for sociocultural segmentation except:
a.) family life cycle
b.) social class
c.) income
d.) core cultural values - (ANSWER)c.) income
Service providers know that marketing their offerings can be quite difficult because services cannot be
tested or purchased in advance, their quality may not be consistent, and because services are:
a.) perishable
b.) expensive
c.) inconsistent
d.) unpredictable - (ANSWER)a.) perishable
, Consumer Behaviour Midterm Multiple choice Questions With Complete Solutions
In the personality trait known as social character, _____ consumers tend to rely on their own values or
standards in evaluating new products and are more likely to be consumer innovators.
a.) inner-directed
b.) other-directed
c.) dogmatic
d.) ethnocentric - (ANSWER)a.) inner-directed
Aaker's brand personality framework suggests that there are five defining dimensions of a brand's
personality, which include sincerity, excitement, competence, sophistication and:
a.) honesty
b.) reliability
c.) ruggedness
d.) charm - (ANSWER)c.) ruggedness
An office worker is hungry and goes to his local café to buy a sandwich to eat. This person's action was
driven by a(n):
a.) product-specific need
b.) acquired need
c.) secondary need
d.) innate need - (ANSWER)d.) innate need
The ______ concept assumes that consumers will buy the product that offers them the highest quality,
the most features and the best performance.
a.) production
b.) product
c.) selling
d.) marketing - (ANSWER)b.) product
Focus groups, observational research and surveys are all examples of which of the following?
