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ENTR 2030 - CHAPTER 5 QUESTIONS & ASWERS

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ENTR 2030 - CHAPTER 5 QUESTIONS & ASWERS

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ENTR 2030 - CHAPTER 5 QUESTIONS & ASWERS



What are the three central characteristics of opportunity? - Answers -potential
economic value, novelty or newness, and perceived desirability

According to the text, what is the most common form of value? - Answers -economic

The Bigbelly waste management and recycling company is an example of a company
that generates what kind of value? - Answers -economic and environmental value

Opportunity is defined as ______. - Answers -an apparent way of generating value
through unique, novel, or desirable products or services that have not been previously
exploited

Maci has an idea for a business. For it to be recognized as a viable opportunity, the idea
must ______. - Answers -have the capacity to generate value

According to the text, all forms of value are predicated on what assumption? - Answers
-There is a market populated with enough people to buy your product or service.

Bette Nesmith Graham's Liquid Paper correction fluid is an example of an ______. -
Answers -invention that developed into an innovation

According to the text, on what dimension would today's smartphone score the highest in
the idea framework? - Answers -innovation

Mila has an idea that is high on value and usefulness and high on degree of novelty.
According to the Neck Idea Generation Matrix, the idea has the quality of ______. -
Answers -innovation

Nan has an idea that is high on value and usefulness and low on degree of novelty.
According to the Neck Idea Generation Matrix, the idea has the quality of ______. -
Answers -improvement

Val has an idea that is low on value and usefulness and high on degree of novelty.
According to the Neck Idea Generation Matrix, the idea has the quality of ______. -
Answers -invention

Tracy has an idea that is low on value and usefulness and low on degree of novelty.
According to the Neck Idea Generation Matrix, the idea has the quality of ______. -
Answers -irrelevant

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