MCS 1000 CH. 1 (UNIT 1 AND 2) STUDY GUIDE | 2026 |
GUARANTEED PASS
Marketing - Answers -activity of creating, communicating, delivering and exchanging
offerings that benefit the organization, its stakeholders and society at large
1. Two or more parties with unsatisfied needs
2. desire and ability on their part to be satisfied
3. a way of parties to communicate
4. something to exchange - Answers -requirements for marketing to occur
Market - Answers -people with the desire and ability to buy specific product
Social Marketing - Answers -designed to influence the behaviour of individuals in which
the benefits od those behaviour accrue to those individuals or to society in general and
not to the marketer
Ultimate consumers - Answers -all people who use the goods and services purchased
for a household
organizational buyers - Answers -maufacturers, wholesalers, retailers, and government
agencies that buy goods and services for their own use
target market - Answers -one or specific groups of potential consumers towards which
an organization directs its marketing program
1. Product
2. Price
3. Promotion
4. Place - Answers -4 P's of Marketing
Marketing mix - Answers -marketing actions of 4 Ps, that he or she can take to create,
communicate and deliver value
environmental forces - Answers -uncontrollable factors involving social , economic,
technological, competitive and regulatory forces
marketing program - Answers -a plan that integrates the marketing mix to provide a
good or service, or idea to prospective buyers
Production Era - Answers --central notion was products would sell themselves
Sales Era - Answers --more goods made than consumed
GUARANTEED PASS
Marketing - Answers -activity of creating, communicating, delivering and exchanging
offerings that benefit the organization, its stakeholders and society at large
1. Two or more parties with unsatisfied needs
2. desire and ability on their part to be satisfied
3. a way of parties to communicate
4. something to exchange - Answers -requirements for marketing to occur
Market - Answers -people with the desire and ability to buy specific product
Social Marketing - Answers -designed to influence the behaviour of individuals in which
the benefits od those behaviour accrue to those individuals or to society in general and
not to the marketer
Ultimate consumers - Answers -all people who use the goods and services purchased
for a household
organizational buyers - Answers -maufacturers, wholesalers, retailers, and government
agencies that buy goods and services for their own use
target market - Answers -one or specific groups of potential consumers towards which
an organization directs its marketing program
1. Product
2. Price
3. Promotion
4. Place - Answers -4 P's of Marketing
Marketing mix - Answers -marketing actions of 4 Ps, that he or she can take to create,
communicate and deliver value
environmental forces - Answers -uncontrollable factors involving social , economic,
technological, competitive and regulatory forces
marketing program - Answers -a plan that integrates the marketing mix to provide a
good or service, or idea to prospective buyers
Production Era - Answers --central notion was products would sell themselves
Sales Era - Answers --more goods made than consumed
