MCS1000 FINAL EXAM QUESTIONS | 2026 |
GUARANTEED PASS
Which of the following is NOT part of a marketing exchange?
a) sellers provide products or services
b) sellers communicate and facilitate delivery
c) marketers access the effectiveness of their advertising
d) buyers complete the exchange by giving money and information to the seller -
Answers -c) marketers access the effectiveness of their advertising
promotion is _____________ by a marketer that informs, persuades, and reminds
potential buyers about a product or service to influence their opinions or elicit a
response
a) smoke-and-mirrors
b) coercion
c) teasing
d) communication - Answers -d) communication
What must firms do to become value driven?
a) share information, balance benefits and costs, and build customer relationships
b) set low prices, put profit above service, and use effective marketing strategies
c) make logistics a priority, expand globally, and always offer new goods and services
d) keep a vigilant eye on the market-place, undercut competitors, and provide
competitive salaries - Answers -a) share information, balance benefits and costs, and
build customer relationships
1. What customers will we serve?
2. How can we best serve these customers? - Answers -1. target market
2. value proposition
Which of the following would NOT be considered part of a supply chain?
a) consumer
b) retailer
c) manufacturer
d) customer service representative - Answers -d) customer service representative
What is sustainable competitive advantage?
A) A broad description of the firm's objectives and scope of its activities.
B) Tool used to evaluate marketing performance.
C) Something the firm can consistently do better than its competitors, not easily copied.
D) Written document that discusses competitor strengths and weaknesses, and the
firms advantages over them.Test Your Knowledge - Answers -C) Something the firm
can consistently do better than its competitors, not easily copied.
, Customer excellence focuses on?A) having products with high perceived value and
effective branding and positioning.
B) develops value-based strategies for retaining loyal customers and providing excellent
customer service.
C) having a good physical location and Internet presence.
D) efficient operations and excellent supply chain and human resource management -
Answers -B) develops value-based strategies for retaining loyal customers and
providing excellent customer service.
Which of the following refers to a group of consumers who respond similarly to a firm's
marketing efforts?
A) Market segment
B) Target market
C) Targeting
D) Positioning - Answers -A) Market segment
One of the keys in place and value delivery is to provide the consumer
_______________.
A) a wide product selection
B) merchandise they want at the time they want it
C) a variety of media communication methods
D) accessible management personnel to handle complaints - Answers -B) merchandise
they want at the time they want it
Which of the following is NOT considered a marketing growth strategy?
A) Market penetration
B) Diversification
C) Product development
D) Sequential planning - Answers -D) Sequential planning
A diversification strategy introduces a new product or service to a market segment that
_______________.
A) is currently not served
B) includes many ethnicities
C) already exists
D) does not traditionally respond to mixed media - Answers -A) is currently not served
Which of the following is NOT considered part of a company's immediate environment?
A) company's corporate partners
B) company's stockholders
C) competition
D) company's capabilities - Answers -B) company's stockholders
Which of the following are examples of typical demographics?
A) age, gender, race
B) behavior, dress, physical settings
GUARANTEED PASS
Which of the following is NOT part of a marketing exchange?
a) sellers provide products or services
b) sellers communicate and facilitate delivery
c) marketers access the effectiveness of their advertising
d) buyers complete the exchange by giving money and information to the seller -
Answers -c) marketers access the effectiveness of their advertising
promotion is _____________ by a marketer that informs, persuades, and reminds
potential buyers about a product or service to influence their opinions or elicit a
response
a) smoke-and-mirrors
b) coercion
c) teasing
d) communication - Answers -d) communication
What must firms do to become value driven?
a) share information, balance benefits and costs, and build customer relationships
b) set low prices, put profit above service, and use effective marketing strategies
c) make logistics a priority, expand globally, and always offer new goods and services
d) keep a vigilant eye on the market-place, undercut competitors, and provide
competitive salaries - Answers -a) share information, balance benefits and costs, and
build customer relationships
1. What customers will we serve?
2. How can we best serve these customers? - Answers -1. target market
2. value proposition
Which of the following would NOT be considered part of a supply chain?
a) consumer
b) retailer
c) manufacturer
d) customer service representative - Answers -d) customer service representative
What is sustainable competitive advantage?
A) A broad description of the firm's objectives and scope of its activities.
B) Tool used to evaluate marketing performance.
C) Something the firm can consistently do better than its competitors, not easily copied.
D) Written document that discusses competitor strengths and weaknesses, and the
firms advantages over them.Test Your Knowledge - Answers -C) Something the firm
can consistently do better than its competitors, not easily copied.
, Customer excellence focuses on?A) having products with high perceived value and
effective branding and positioning.
B) develops value-based strategies for retaining loyal customers and providing excellent
customer service.
C) having a good physical location and Internet presence.
D) efficient operations and excellent supply chain and human resource management -
Answers -B) develops value-based strategies for retaining loyal customers and
providing excellent customer service.
Which of the following refers to a group of consumers who respond similarly to a firm's
marketing efforts?
A) Market segment
B) Target market
C) Targeting
D) Positioning - Answers -A) Market segment
One of the keys in place and value delivery is to provide the consumer
_______________.
A) a wide product selection
B) merchandise they want at the time they want it
C) a variety of media communication methods
D) accessible management personnel to handle complaints - Answers -B) merchandise
they want at the time they want it
Which of the following is NOT considered a marketing growth strategy?
A) Market penetration
B) Diversification
C) Product development
D) Sequential planning - Answers -D) Sequential planning
A diversification strategy introduces a new product or service to a market segment that
_______________.
A) is currently not served
B) includes many ethnicities
C) already exists
D) does not traditionally respond to mixed media - Answers -A) is currently not served
Which of the following is NOT considered part of a company's immediate environment?
A) company's corporate partners
B) company's stockholders
C) competition
D) company's capabilities - Answers -B) company's stockholders
Which of the following are examples of typical demographics?
A) age, gender, race
B) behavior, dress, physical settings
