DMI AMA PRO CERTIFICATION
EXAMINATION TEST 2026 FULL QUESTIONS
AND CORRECT ANSWERS GRADED A+
⩥ Outbound Marketing. Answer: 1) Push strategy
2) Uses volume and repetition to spread word of existence
3) Associated with traditional and digital marketing
⩥ Owned Media. Answer: Website
Blog
Social Media account
⩥ Paid Media. Answer: Display ads
Retargeting
Social Media ads
⩥ Earned Media. Answer: Mentions
Word of mouth Promotion
Reviews
⩥ Direct Marketing. Answer: Mailing and Brochures
,Flyers
Coupons
⩥ Broadcast advertising. Answer: Cinema advertisements
Program sponsorship
Product Placement
⩥ Referrals. Answer: Fidelity cards
Discounts for sponsorships
Word of mouth
⩥ Traditional Marketing. Answer: Mass
Passive audience
One-To-Many
Outbound
⩥ Digital marketing. Answer: Individual
Active audience
One-to-One
inbound
,⩥ Which DMI 3i principle is illustrated by applying your customer
engagement learnings to your digital marketing strategy?. Answer:
Iterate
⩥ Content Marketing. Answer: Improves brand personality and
likeability
⩥ SEO. Answer: Increase the visibility and searchability of online assets
⩥ Social media. Answer: Creates invisibility and searchability of online
assets
⩥ PPC. Answer: drives an interested audience to a site
⩥ What are the elements of smart objective. Answer: Specific
Measurable
Achievable
Relevant
Time-Bound
⩥ What benefits can project management offer a project. Answer: 1) The
project has a central, accountable point of contact
2) Resources can be planned ahead of time
, ⩥ What are some common tasks that a project manager carries out?.
Answer: 1) Ensures the team members have the resources they need
2) Guides the project from start to finish
⩥ What skill set abilities does an effective project manager need to
possess?. Answer: 1) Ability to allocate resources
2) Ability to plan and manage timelines
⩥ . Answer: 1) identify the project or campaign
2) Write a project brief
3) Develop goals and objectives
4) Get input form the team
5) Map out timelines and tasks
6) Start the project
7) FINISH THE PROJECT
⩥ Audience research data and insights. Answer: Behavioral- Retail
experience, product use and adoption
Psychographics- Lifestyle, ideas and beliefs
Demographics- Social, geographical and financial
⩥ Audience research. Answer: Behavior analytics
EXAMINATION TEST 2026 FULL QUESTIONS
AND CORRECT ANSWERS GRADED A+
⩥ Outbound Marketing. Answer: 1) Push strategy
2) Uses volume and repetition to spread word of existence
3) Associated with traditional and digital marketing
⩥ Owned Media. Answer: Website
Blog
Social Media account
⩥ Paid Media. Answer: Display ads
Retargeting
Social Media ads
⩥ Earned Media. Answer: Mentions
Word of mouth Promotion
Reviews
⩥ Direct Marketing. Answer: Mailing and Brochures
,Flyers
Coupons
⩥ Broadcast advertising. Answer: Cinema advertisements
Program sponsorship
Product Placement
⩥ Referrals. Answer: Fidelity cards
Discounts for sponsorships
Word of mouth
⩥ Traditional Marketing. Answer: Mass
Passive audience
One-To-Many
Outbound
⩥ Digital marketing. Answer: Individual
Active audience
One-to-One
inbound
,⩥ Which DMI 3i principle is illustrated by applying your customer
engagement learnings to your digital marketing strategy?. Answer:
Iterate
⩥ Content Marketing. Answer: Improves brand personality and
likeability
⩥ SEO. Answer: Increase the visibility and searchability of online assets
⩥ Social media. Answer: Creates invisibility and searchability of online
assets
⩥ PPC. Answer: drives an interested audience to a site
⩥ What are the elements of smart objective. Answer: Specific
Measurable
Achievable
Relevant
Time-Bound
⩥ What benefits can project management offer a project. Answer: 1) The
project has a central, accountable point of contact
2) Resources can be planned ahead of time
, ⩥ What are some common tasks that a project manager carries out?.
Answer: 1) Ensures the team members have the resources they need
2) Guides the project from start to finish
⩥ What skill set abilities does an effective project manager need to
possess?. Answer: 1) Ability to allocate resources
2) Ability to plan and manage timelines
⩥ . Answer: 1) identify the project or campaign
2) Write a project brief
3) Develop goals and objectives
4) Get input form the team
5) Map out timelines and tasks
6) Start the project
7) FINISH THE PROJECT
⩥ Audience research data and insights. Answer: Behavioral- Retail
experience, product use and adoption
Psychographics- Lifestyle, ideas and beliefs
Demographics- Social, geographical and financial
⩥ Audience research. Answer: Behavior analytics
