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WGU C773 Task 1 Paradigm Pet Professionals

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WGU C773 Task 1 Paradigm Pet Professionals

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WGU C773 Task 1 Paradigm
Pet Professionals 2024
Complete
WGU C773




Wiseman
4-4-2024

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lOMoARcPS D|5967629




TNM1: PROJECT PROPOSAL WITH STRATEGIES
WGU C773


A. Assessing Current Functionality & MicroInteraction


A1. Describe how the current website content fails to meet audience and

stakeholder needs.


Audience Needs:
The current website fails to meet the stakeholders' needs in many ways. The

home page does not state a clear overview in the nice layout that visitors are looking for. The

layout needs to be updated so that all the links and information are clearly stated and

available. The current website also fails to meet the needs specifically of cat and dog
owners. For cat owners, the cat page should list the information on feeding needs based on

the specification of type, age, diet, and other preferences. The current cat page fails to list

those specifications out and only categorizes them by age. As for dog owners, the current

website does not have any information on the activity needs of puppies throughout their
lifetime therefore fails to meet the needs of the audience. They also have no

recommendations for pet toys that encourage physical activity.




Stakeholders' Needs:
The current website fails to meet the stakeholders' needs for a clear
understanding of what they do and what their mission is. The stakeholders need consistent

implementation of their branding. Based on the current website, their branding is featured
one time only and is not implemented on any page, only their website header. In addition to

, lOMoAR cPSD| 5967629




the failure of branding, their values are not clearly stated, and fail to convey their mission to
the audience. The stakeholders emphasized that they are looking to encourage users to

contact them for consultations, and the current website has no contact information at all or

mention of how they could contact them. I also noticed that the website fails to mention the
words “new pet consultation” or “new pet care consultation” and that fails to meet their goal

to be on the first page of search engines.


A2. Describe how the current website functionality fails to meet audience and

stakeholder needs.
Audience Needs:
Although the current website meets the audience's needs for having links to

the other pages, the way it is laid out is not optimal. I would also add an option of what view

they would like, either phone or desktop, and make sure the website has a responsive

design. The biggest failure of this website is the search bar which is not working. The
audience is expecting easy accessibility to the information they need, so the search bar

function is currently failing to

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