Consumer Behaviour Midterm Multiple choice Questions
With Complete Solutions
_____ is defined as the process by which an individual selects,
organises and interprets stimuli into a meaningful and coherent
picture of the world.
a.) knowledge
b.) perception
c.) motivation
d.) attitude Correct Answers b.) perception
______ increases the strength of the association between a
conditioned stimulus and an unconditioned stimulus.
a.) involvement
b.) conditioning
c.) repetition
d.) positioning Correct Answers c.) repetition
________ is aggregating individual consumers into relatively
small groups, based on data available about them from many
different databases, and targeting them with tailor-made
messages. a.) microtargeting
b.) behavioral targeting
c.) hybrid targeting
d.) geodemographic targeting Correct Answers a.)
microtargeting
'Becoming accommodated to a certain level of stimulation' or
'getting used to certain sensations' defines: a.) perception
b.) sensory functions
c.) sensory receptors
, d.) adaptations Correct Answers d.) adaptations
'Learning based on mental activity' defines:
a.) cognitive learning
b.) massed learning
c.) classical learning
d.) knowledge Correct Answers a.) cognitive learning
A _____ goal is one from which behaviour is directed away, and
thus is sometimes referred to as an avoidance object.a.) specific
b.) generic
c.) negative
d.) anti-social Correct Answers c.) negative
A chilled beverage producer brings out a new bottled iced coffee
beverage. Consumers trying the first version said that the drink
was 'too sweet'. If producers of the iced coffee reduced
sweetener to improve the taste, they would have to make sure
they correctly identified the consumers':a.) differential threshold
b.) elasticity of demand
c.) adaptation level
d.) absolute threshold Correct Answers a.) differential threshold
A consumer's emotions or feelings about a particular product or
brand constitute the tricomponent attitude model's:
a.) affective component
b.) cerebral components
c.) behavioral component
d.) conative components Correct Answers a.) affective
component
With Complete Solutions
_____ is defined as the process by which an individual selects,
organises and interprets stimuli into a meaningful and coherent
picture of the world.
a.) knowledge
b.) perception
c.) motivation
d.) attitude Correct Answers b.) perception
______ increases the strength of the association between a
conditioned stimulus and an unconditioned stimulus.
a.) involvement
b.) conditioning
c.) repetition
d.) positioning Correct Answers c.) repetition
________ is aggregating individual consumers into relatively
small groups, based on data available about them from many
different databases, and targeting them with tailor-made
messages. a.) microtargeting
b.) behavioral targeting
c.) hybrid targeting
d.) geodemographic targeting Correct Answers a.)
microtargeting
'Becoming accommodated to a certain level of stimulation' or
'getting used to certain sensations' defines: a.) perception
b.) sensory functions
c.) sensory receptors
, d.) adaptations Correct Answers d.) adaptations
'Learning based on mental activity' defines:
a.) cognitive learning
b.) massed learning
c.) classical learning
d.) knowledge Correct Answers a.) cognitive learning
A _____ goal is one from which behaviour is directed away, and
thus is sometimes referred to as an avoidance object.a.) specific
b.) generic
c.) negative
d.) anti-social Correct Answers c.) negative
A chilled beverage producer brings out a new bottled iced coffee
beverage. Consumers trying the first version said that the drink
was 'too sweet'. If producers of the iced coffee reduced
sweetener to improve the taste, they would have to make sure
they correctly identified the consumers':a.) differential threshold
b.) elasticity of demand
c.) adaptation level
d.) absolute threshold Correct Answers a.) differential threshold
A consumer's emotions or feelings about a particular product or
brand constitute the tricomponent attitude model's:
a.) affective component
b.) cerebral components
c.) behavioral component
d.) conative components Correct Answers a.) affective
component
