TEST BANK
Principles of Marketing
01/12/23 1
, Principles of Marketing
Chapter 13
Test Bank Questions
Integrated Marketi ng Communicati on
Multiple Choice Questions
1. Which of the following is NOT a major element of the promotion mix?
A. Sales promotion
B. Signage*
C. Personal selling
D. Public relations
Solution: B. The major elements of the promotion mix include advertising, personal selling,
sales promotion, public relations, direct marketing, and Internet/digital marketing.
Section 13.1 LO1 Easy 1-3 minutes
2. Which of the following is a characteristic of advertising?
A. Advertising is paid and nonpersonal.*
B. Advertising connects on a personal level with consumers.
C. Advertising builds a brand’s reputation with consumers.
D. Advertising drives consumers to make a purchase right away.
Solution: A. Advertising is paid, nonpersonal communication from an identified source that
allows for creative messaging about all aspects of a product, service, idea, person, or place.
Section 13.1 LO1 Easy 1-3 minutes
3. Which of the following is NOT an example of advertising?
A. A pop-up window that appears while a person is searching on Google
B. The selling that takes place between a sales rep and a potential customer*
C. A billboard on a highway
D. A television commercial during the Super Bowl
Solution: B. Advertising is paid, nonpersonal communication.
Section 13.1 LO2 Moderate 3-5 minutes
01/12/23 2
Principles of Marketing
01/12/23 1
, Principles of Marketing
Chapter 13
Test Bank Questions
Integrated Marketi ng Communicati on
Multiple Choice Questions
1. Which of the following is NOT a major element of the promotion mix?
A. Sales promotion
B. Signage*
C. Personal selling
D. Public relations
Solution: B. The major elements of the promotion mix include advertising, personal selling,
sales promotion, public relations, direct marketing, and Internet/digital marketing.
Section 13.1 LO1 Easy 1-3 minutes
2. Which of the following is a characteristic of advertising?
A. Advertising is paid and nonpersonal.*
B. Advertising connects on a personal level with consumers.
C. Advertising builds a brand’s reputation with consumers.
D. Advertising drives consumers to make a purchase right away.
Solution: A. Advertising is paid, nonpersonal communication from an identified source that
allows for creative messaging about all aspects of a product, service, idea, person, or place.
Section 13.1 LO1 Easy 1-3 minutes
3. Which of the following is NOT an example of advertising?
A. A pop-up window that appears while a person is searching on Google
B. The selling that takes place between a sales rep and a potential customer*
C. A billboard on a highway
D. A television commercial during the Super Bowl
Solution: B. Advertising is paid, nonpersonal communication.
Section 13.1 LO2 Moderate 3-5 minutes
01/12/23 2
